Career Prospects in Cyber Security

career prospects in cyber security

If you’re thinking about a change of career, you might want to consider the ballooning market for cyber security. Consumers, businesses, and devices are increasingly interacting with the internet, leaving a lot of opportunities for cyber criminals to exploit. Everyone needs cyber security on some level, and the demand for experts in the field is very high. The Rise in Cybercrime In the cat-and-mouse game of cyber criminals…Continue Reading→

Digital Word of Mouth Marketing: The Power of Social Proofing for Your Brand

digital word of mouth marketing the power of social proofing for your brand

When it comes to business, it used to be the case that word of mouth advertising was the best way to introduce your company to potential new clients. And this is still the case today, although, thanks to technology, it has developed in a new way and is now referred to as “social proofing”. What is Social Proofing? Social proof, also known as social influence, is a psychological…Continue Reading→

Web Design Trends to Watch Out For in 2017

web design trends to watch out for in 2017

In today’s fast-paced life, what looked trendy or modern yesterday may suddenly become outdated overnight. Trends change fast. However, some trends that were once dismissed as having been overtaken by time may suddenly spring back in vogue. It is just the nature of life and the world of web design is not an exemption to this rule. So, where do you expect the web design trend to take…Continue Reading→

The History of SEO: How it Help Grow The Internet

history of seo

While the casual user may not be familiar with the acronym SEO, the term is very important in the world of internet marketing, sales and promotion. It stands for Search Engine Optimization, and as its name suggests it involves taking the actions that will help push a website to the top of a search engine results page. In an age where gaining or losing attention to a website…Continue Reading→

Running a Business with Your Family: Good or Bad Idea?

running a business with your family good or bad idea

Family-operated companies are much rarer in today’s business landscape, but that doesn’t mean they’re becoming less effective. Some love the idea of working with family members, while others think it sounds more like a punishment. The Pros of Working With Your Family Family businesses can be hugely successful. Take TYME, a profitable beauty brand, as one example. Jacynda Smith has launched and grown her company with the help…Continue Reading→

Proven Strategies to Track Your Competitors Online

proven strategies to track your competitors online

Spying on your competition online is one way to get ahead of the game. With so many brands competing for your audience’s attention, you need to know which strategies work and which ones don’t so you can improve your own campaigns. Imagine how advantageous it would be to discover your competitors’ weaknesses and watch their every move - from their backlinks to keywords and Google rankings. Knowing these…Continue Reading→

Why Your Small Business Needs a Responsive Website

why your small business needs a responsive website

Have you checked how your website looks on your smartphone or tablet? Is it sleek and functional or is half of your page missing? Having a website that works on mobile devices is more important than ever before, and if your site doesn’t fit the bill, you’ll lose customers. A responsive site looks great on all devices. If you’re already adding up the cost of hiring a web…Continue Reading→

Why is Plagiarism Considered an Academic Offence?

stop plagiarism

When students find out that an instructor has marked them down or even failed them for plagiarism, many become defensive and argue that what they did isn’t wrong. Why, they ask, should they be punished for repeating ideas or occasional phrases that other people wrote? What is the difference between quoting someone and using their ideas in a paper? Are there really original ideas, or is everything copied…Continue Reading→

What to Consider When Hiring a Web Developer

what to consider when hiring a web developer

The benefits of hiring a qualified developer are vast, but hiring the right candidate for the job can be a difficult task. If you’re not well-versed in the field of development, sniffing out the most qualified developers can prove to be a more challenging task than most business owners presume. There are strategies you can use to ensure your hire is the best fit for the position. In-House…Continue Reading→

Gaining More Weekday Business in Your Restaurant

business promotion social media

Restaurant owners all struggle with the same issue at one point or another in their career: your restaurant is full and bustling on the weekends, but empty as can be on weekdays. While the flow of clientele can ebb and flow during particular days, weeks, and months, most restauranteurs cite weekdays as their slowest time of business. Surveys show that over 48 percent of adults in the U.S.…Continue Reading→