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Can Your Social Media Posts be Used Against You in a Lawsuit?

Social Network
Most people treat social networks, like Instagram, Facebook and Twitter, as a platform to vent their thoughts, opinions and life experiences. Whether it’s through public posts or private messages, it’s important to remember that your actions on social media have consequences. Can your social media posts really be used against you in a lawsuit? With more than 3.84 billion people…

How to Use Your Blog to Propel Your SEO Efforts

Search Engines
You’ve just launched your company’s website, and you’ve created a blog page. You’ve heard that blogging should be a part of your online marketing strategy, but you’re not quite sure how to get started or how to use your blog to your benefit. Yes, a blog can propel your SEO efforts, but you can’t just post any content on your…

How to Get More Followers on Instagram?

Social Network
Instagram is one of the most popular social media platforms out there. In this digital day and age, many individuals and businesses use this platform to market themselves, their products and services. It is a great way to connect with different people. In order to make this platform more lucrative, you need to have more followers. There are many ways…

3 SEO Tips for Boosting a Healthcare Website’s Traffic

Search Engines
Healthcare is big business, and some of the hardest keywords to target are healthcare-related. People want to capitalize on these high-value keywords, but for a smaller healthcare company, it’s hard to compete with the budgets of billion-dollar enterprises. Don't go the fast and easy route where your site will rank at the top of Google for a few weeks and…

What Freelance Web Developers Need to Know About Government Benefits

Inspiration
Freelancing comes with a world of benefits. You make your own schedule, there’s no limit to how much you can earn, and you don’t have to answer to anyone but yourself. But there are also some drawbacks to being a freelance web developer. You’re in charge of doing your own taxes, you have to pay for your own insurance, and…

5 Processes Your Business Should Start Automating

Business
Automation saves businesses time and money while boosting efficiency. Offloading or streamlining redundant tasks allows you and your staff to focus on what’s most important: running your business and catering to your customers. Here are five processes that your business should start automating today. 1. Social Media Posts Every business should have an account on at least one social media…

Is a One-Page Website Right for Your Business?

Website Development
Businesses have about 15 seconds to capture and hold a website visitor’s attention. In a world that prioritizes instant gratification – where visitors want everything right now – it can be a challenge to keep users on your site long enough to convert them into a customer. There’s a simple solution to this problem: a one-page website. While a single-page…

How to Incorporate Online Payments into Your Business Website

Business
In today’s digital world, consumers and clients expect to make purchases and payments online. If you’re not offering these options, you’re leaving money on the table. And contrary to what you may have heard, it’s easy to incorporate online payments into your business website. Before you dive in, it’s important to weigh your options and consider whether online payments will…

3 Ways to Start Improving Your Personal Branding

Business
Personal branding is good for some businesses, but it’s also bad for a lot of businesses. Becoming the face of a business is a powerful marketing tool, but what if you want to sell the business in the future? It's more difficult to sell a business when you’re the face of the company. But for a dentist or a law…

What is a Call-to-Action and Why is it Important for Your Website?

Website Development
When visitors land on your website, the goal is to convert them to a customer, client or a lead. But how do you get to this point? That’s where calls-to-action, or CTAs, come in. CTAs are by no means a new concept, but many new website owners are still unsure of what they are and how they benefit their website.…