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4 Mobile Metrics and KPIs Worth Keeping an Eye On

Business
As mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep an Eye on Mobile Last year, for the first time…

7 Reasons Businesses Can No Longer Ignore Video Content Marketing

Business
Content marketing is still one of the most effective and cost efficient online marketing strategies around—but it’s changing fast. What worked just a year ago is becoming less relevant, and the most successful brands are the ones who are adapting to the times. The Rise of Video Recently, video has been getting renewed attention as a new primary form of…

3 Ways Real Estate Agents Can Make Better Use of Their SEO

Inspiration
Working with the housing market can be a real challenge at times. As a real estate agent, you likely understand the phrase “feast or famine” better than most business owners. While this can make finding success in the industry difficult, there are plenty of lessons we can learn from the previous year about how to better perform in the housing…

Advanced SEO Techniques for All Webmasters

Search Engines
Search engine optimization is actually an online marketing method to popularize your brand or service among several numbers of potential customers. It is a way to market your product or service website optimized on the popular search engines like Google. SEO will definitely increase your significant website traffic to meet your target audience. There are so many numbers of seo…

5 Ways to Safeguard Your Small Business Against Cyberattacks

Business
The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete misconception. In reality, small business is a prime target for…

Online Branding Basics for Startups: Essentials for Your Website and Beyond

Business
You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way to get your brand noticed, but also a great way…

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

Business
You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you even know what e-commerce is about? Sounds harsh, but many…

SEO and Your Website: Fundamental Building Blocks for Structuring Your Domain Name and URL

Website Development
Domain names and URLs are two of the most basic concepts behind SEO. But even today, many webmasters do not understand their importance. SEO goes way beyond domain names and URL structure, but you should always consider these factors in order to make it as easy as possible for the search engines to rank your site. Here is what you…

When AI Meets SEO: Why You Should Care About Google’s New RankBrain System

Search Engines
Google is constantly making improvements to its algorithm to present the most relevant search results to its users. Its algorithm contains hundreds of elements that determine whether a website should rank or not, and SEOs are constantly trying to optimize their sites to get to the top of the rankings. Now Google has announced a new tool that it has…

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Business
Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking. As you lay out your products and site information, consider…