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10 Awesome Tips for Making Your Videos That Drive Huge Traffic

Webmaster Tools
There’s no doubt about it. Videos will continue to be the go-to method of communication in the coming years. According to a Cisco study, 80 percent of all internet traffic will be video by the end of this year and 75 percent of all mobile traffic will be video by next year. So, how will you compete for viewers as…

Optimising Your Facebook Messenger Marketing

Marketing
Facebook Messenger marketing is a valuable channel for brands to build and better their communication with customers. This is because they are able to personalise their communication. With that said, achieving high engagement rates is a bit tricky with Facebook Messenger. However, should you take the below suggestions into consideration, you might have a winning social marketing strategy for optimising…

How Video Explainers can Help Your Marketing Campaign

Marketing
The high competition in various industries is contributing to the tremendous growth and popularity of digital marketing. While text content is important to a marketing campaign, most prospects aren't patient enough to read an entire text before being informed about a product or service. There are times a potential customer is genuinely interested in your product, but they are 'lazy'…

They Won’t Do Evil, It Is Their Culture

Article
Google has been revered as one of the best technology companies to work for. They're often the first choice of alumni of post-graduate programs in the sciences.  The combination of being able to offer opportunities in cutting-edge science combined with a strong ethical corporate culture has made them a preferred destination for the best and brightest. This has fed their…

Importance of Content Making Strategy

Marketing
Content marketing has continued growing in prominence among the most effective online marketing tools. Research shows 90% of businesses now leverage content marketing for generating inbound leads. It is a more affordable approach to marketing than paid search, and as an online business, it is important to create a content making strategy to grow your business. Whether you sell jewelry,…

3 Low-Cost Ways to Market a Small Business Online

Inspiration
The idea of marketing a business online is very doable, but the entire process can be a bit overwhelming. Not only does it require a complex set of intricate knowledge, but it also needs a wide array of skills. As an entrepreneur, you should know how important it is to market your business online, especially since it helps in visibility, branding…

What Should Be on My Business Website?

Website Development
You may have a website, but you are unsure if you are missing something. Perhaps you have seen other websites and they look a lot more put together than yours. We are here today to go over what exactly should be on your business website. This will help anyone that is unsure and thinking they need to add a little…

The Global E-Commerce of the Future

Business
The world is growing and expanding, and small economies are no longer locally constrained — there are export, import and economical agreements being established across the globe. As such, it is no longer beneficial for businesses to stick to their local market if they wish to receive any sort of recognition and increase in profit. A huge chunk of trade occurs beyond home boundaries,…

An Open Letter to Charities about SEO

SEO News
Dear Charities of all kinds, We love the work you do. You do everything from saving our artistic heritage, to finding stray cats and dogs homes, to helping minorities like Christians struggling in Kurdistan and Muslims in need in Xinjiang province. But because you’re doing all this great and wholesome work, you sometimes forget that however much you dislike it,…

How Google is Impacting the Travel Industry

Search Engines
Over the past couple of years, marketers have seen Google slowly shift from answering search queries by showing the most relevant website results to self-hosting information and answers with the search engine results page (SERP). 93% of buying decisions start with an online search, so understanding what this shift means for the travel industry is critical in order to maintain…