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Business

13 Mistakes Businesses Make When Doing SEO

Developing an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many…
Business

Get better SEO results with CRO

Conversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget…
Business

Effectively Launch Your New Business

The first thing many people will do when they decide to launch a new business is to hire a highly reputable marketing firm like SearchBloom. While this is a great way to ensure you do everything possible to attract the right clients, there are a few things you should do…
Business

Virtual Communication: The Importance of Training Staff on Email Etiquette

A lot of businesses use emails to communicate with customers, carry out internal functions and deal with business contacts. Therefore, the day-to-day operation of these organizations rely heavily on these emails, but problems can arise when employees don’t adhere to proper email etiquette. That’s why employees should receive training on…
Business

Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the…
Inspiration

6 Things to Keep in Mind before Remote Working in SEO

Working from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking…
Website Development

Balancing Act: 7 Essential WordPress Plugins and How to Use Them Without Speed Issues

When you first get into WordPress, there is a huge variety of WordPress plugins to choose from. Many of them interfere with your site’s speed, however - and not in a positive way. If you are looking for some high-quality WordPress plugins, here are 7 of our favourites that won’t…