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Marketing

5 Proven Way to Market Yourself as a Thought Leader and Get Noticed

In an era of marketing dominated by influencers, it’s perhaps more important than ever to signal yourself as a leader rather than a follower. The benefits of becoming a recognized thought leader within your industry are well documented, including… Being viewed as an authority figure: as result, your fans and…
Website Development

How to Know If You’re Choosing the Right Domain Registrar for Your New Website

Starting to look for a domain registrar? You might have known by now the surprising differences in what each offer – or fail to offer. Shopping around tends to confuse even the most seasoned business owner. There’s a recipe you should consider if you are to find a good domain…
Business

6 Emerging Trends That Are Disrupting the Canadian IT Consulting Market

The last few years have been critical for the Canadian IT consulting market. Technologies like cloud computing and the Internet of Things (IoT) have taken the industry by storm, forcing enterprises to change the way they do business. As customers come with new demands every day, IT consulting Vancouver organizations…
Website Development

Website Optimization for Pharmaceutical Companies through SEO

Statistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines,…
Business

4 Internet Marketing Mistakes Companies Make and Ways to Avert Them

It’s no secret that the internet has become an integral part of our everyday life. Socializing, communicating, or hanging out with friends just requires a stable internet connection in this age. Regards to this, businesses are striving to digitize their marketing approach to reap the exposure and other benefits the…
Business

The Three Big Limitations of Big Data

Big data comes with some big promises. However, this isn’t a tool with limitless capabilities. Making the most of analytics means understating the limitations that exist when harnessing the power of data. What are some of the big limitations that both experienced users and first-time data explorers are facing? Take…
Inspiration

5 Questions to Ask before Choosing a Website Development Company

Although every company has a web product, it is often so difficult to find a reliable website development firm that will create a cutting-edge website to perform for your business. Nobody wants to pay for something twice. Too often companies complain that they have a negative development experience. Either the…
Website Development

Web Design vs. Graphic Design: What Is the Difference?

If you're interested in pursuing graphic design, you might have asked how it differs from web design. They're the same thing, right? The terms are often used interchangeably, since most people don't understand the difference. Sure, they are both involved with design--and, they can overlap. Nonetheless, they are separate disciplines…
Entertainment

How the Time Spent in Playing Video Games Can Be Spent More Productively

People have always been interested in the capacity of the human mind to learn new things. From discovering how to light a fire to the discovery of the Higgs-Boson particle, every achievement of the human race has been based on our capacity to continuously learn and expand our horizons. Acquiring…
Business

How to Choose a Specific Target Audience for Your SEO Campaign

Many businesses understand the importance of creating content to support an SEO campaign; they know that more, high-quality content will boost their authority, provide more text that can be optimized for target keywords, and will attract more inbound links from offsite authorities. However, writing “good” content isn’t enough to guarantee…
Website Development

The 3 Needless Mistakes Killing Your Blogging Strategy and How to Fix Them

If you entered the world of blogging with wide eyes and dreams of passive income, you're certainly not alone. However, the blogosphere has changed drastically within the past decade. What was once considered a digital gold rush has become an uphill battle for many aspiring bloggers failing to grow their…