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Business

Brand Protection: 6 Actionable Solutions for Your Business

A strong, recognizable brand is a valuable asset to any business, and therefore necessarily requires intellectual property protection. The financial impacts of brand abuse are incalculable and in the digital age it has become more important than ever for business to safeguard their investments in their brand with a strategic…
Business

Know the Real Difference: Branding vs. Marketing

When promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service…
Business

4 Mobile Metrics and KPIs Worth Keeping an Eye On

As mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep…
Business

5 Ways to Safeguard Your Small Business Against Cyberattacks

The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete…
Business

Online Branding Basics for Startups: Essentials for Your Website and Beyond

You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way…
Business

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you…
Website Development

SEO and Your Website: Fundamental Building Blocks for Structuring Your Domain Name and URL

Domain names and URLs are two of the most basic concepts behind SEO. But even today, many webmasters do not understand their importance. SEO goes way beyond domain names and URL structure, but you should always consider these factors in order to make it as easy as possible for the…
Search Engines

When AI Meets SEO: Why You Should Care About Google’s New RankBrain System

Google is constantly making improvements to its algorithm to present the most relevant search results to its users. Its algorithm contains hundreds of elements that determine whether a website should rank or not, and SEOs are constantly trying to optimize their sites to get to the top of the rankings.…
Business

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking.…
Webmaster Tools

5 Essentials for Software Developers Hoping to Assist and Impact Today’s Multi-Located and Collaborative Workplace

Labor has been a defining aspect of human life for millennia, and while it has changed form many times and in many ways, it can easily be argued that it has never looked the way it does today. For anyone laboring within the current constructs of the Internet and Digital…
Website Development

Going Global: Creating a Business Website with International Appeal

If you have a website, one of the things that you’ll eventually be faced with is global integration and diversity of your content. Developing a global-friendly website is crucially important if you do business with people in different countries. But, it’s also important if you cater to a multi-cultural audience…
Business

Just Add Water: Using the Buzz Around Major Events for Promoting Your Business

It couldn’t be any easier than this. A major event and your business. It’s a match made in heaven. Here’s how to promote your brand using an age-old marketing strategy that more than half of all companies have forgotten. The Basics Regardless of the kind of business you run, you…
Business

Swift Success: Simple Strategies for Keeping Up With a Rapidly Growing Business

A fast-growing, successful business is what most entrepreneurs dream of. But what happens if you become a victim of your own success? Sometimes a business can grow too fast, preventing you from managing it effectively, and that's when you need to put some simple strategies into effect. Focus on Your…
Business

Power in Numbers: Simple Ways to Use Sales Data to Boost Business

Most businesses are concerned about sales figures. It’s only natural. When you’re in business, you have to worry about whether your company is profitable or not. Here’s how to look at the sales numbers and use them to boost the bottom line. Quantitative Analysis Simplilearn salesforce administrator certification will help…
WordPress News

Mesocolumn v1.6.5 Released – Now with Customizer Supported

Ever since WordPress.org requires theme authors to use the customizer to build theme options. The mesocolumn theme's updates and development had been on hold for a while, well, last updates were around last year, February 2015. There's lot of tweaking to do so that the theme will pass the WordPress.org…
Search Engines

5 Critical SEO blunders of e-Commerce Websites – Look Before You Leap!

For all online merchants, it is common to have the notion that it is only listing hundreds of products on their e-commerce sites that they can gain search engine traffic. But this is actually far from reality. Although listing your products and services is definitely necessary for e-commerce SEO, yet…
Inspiration

5 Thrift Store Shopping Ideas

If you are a seasonal shopaholic, then the concept of thrift stores and flea markets is not lost on you. They are simply a boon to shoppers. Extremely budget friendly and full of surprises including vintage love and futuristic trends, thrift stores have got it all. Sometimes, a simple clean…