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Top Digital Marketing Methods That Provide a Strong ROI

Return on investment (ROI) is one of the key factors marketers must analyze when developing their campaigns. If you're not earning more than you pay for the marketing, it's time to take a different approach. ROI is notoriously difficult to calculate, because you don't always know where a shopper's initial…Continue Reading→
Business

5 Pros and Cons of Automating Your Instagram Marketing

When it comes to successfully marketing your business on Instagram, everyone seems to have an opinion. You’ve probably heard multiple things about using automation to get more Instagram followers fast. Some marketers feel very strongly that it’s the antithesis of a productive Instagram campaign. Others say it’s a lifesaver when…
Business

Why WordPress is the Best Platform for your Business Website

WordPress is a popular platform that is estimated to power nearly 30 percent of the websites in existence. While some may think that it is primarily used for blogging, WordPress has considerably evolved from its roots as a blogging platform. More businesses are choosing to use WordPress for their websites,…
Business

How to Incorporate Online Payments into Your Business Website

In today’s digital world, consumers and clients expect to make purchases and payments online. If you’re not offering these options, you’re leaving money on the table. And contrary to what you may have heard, it’s easy to incorporate online payments into your business website. Before you dive in, it’s important…
Business

4 Sources of Small Business Financing

Small businesses often don’t have the credit history they need to be able to open their operations, fund expansion or even fund inventory to meet contract demands. The stress to find small business financing can keep business owners up all night. But, there are financing options available when you know…