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4 Tips to Market Your Food or Nutrition Blog and Drive Revenue

What was once thought of as a hobby for many people has turned into big business. Food, health and nutrition bloggers were at one time considered hobbyists who simply liked to share their ideas, interests and creations online. Now, it’s become a competitive industry where it’s difficult to distinguish yourself.…
Business

Finding Investment For an App Project: Navigating The Financial Side of the Digital Revolution

The app market is a challenging and competitive landscape so it is important that entrepreneurs find the right investment for their project. In the digital age, a great idea and in depth knowledge of coding and programming is not enough to succeed as costs can mount up rapidly after launching…
Business

Growing Pains: Solving the Problems of Thriving Businesses

You’re growing your business, but like most business owners, you’re running into a problem. Actually, you’re running into several problems. Cash flow, taxes, and where do you find the time to start planning for your future retirement? Most businesses rely too heavily on loans and believe that their business is…
Business

Brand Protection: 6 Actionable Solutions for Your Business

A strong, recognizable brand is a valuable asset to any business, and therefore necessarily requires intellectual property protection. The financial impacts of brand abuse are incalculable and in the digital age it has become more important than ever for business to safeguard their investments in their brand with a strategic…
Business

Know the Real Difference: Branding vs. Marketing

When promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service…
Business

4 Mobile Metrics and KPIs Worth Keeping an Eye On

As mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep…
Business

5 Ways to Safeguard Your Small Business Against Cyberattacks

The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete…
Business

Online Branding Basics for Startups: Essentials for Your Website and Beyond

You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way…
Business

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you…
Business

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking.…
Business

Just Add Water: Using the Buzz Around Major Events for Promoting Your Business

It couldn’t be any easier than this. A major event and your business. It’s a match made in heaven. Here’s how to promote your brand using an age-old marketing strategy that more than half of all companies have forgotten. The Basics Regardless of the kind of business you run, you…
Business

Swift Success: Simple Strategies for Keeping Up With a Rapidly Growing Business

A fast-growing, successful business is what most entrepreneurs dream of. But what happens if you become a victim of your own success? Sometimes a business can grow too fast, preventing you from managing it effectively, and that's when you need to put some simple strategies into effect. Focus on Your…
Business

Power in Numbers: Simple Ways to Use Sales Data to Boost Business

Most businesses are concerned about sales figures. It’s only natural. When you’re in business, you have to worry about whether your company is profitable or not. Here’s how to look at the sales numbers and use them to boost the bottom line. Quantitative Analysis Simplilearn salesforce administrator certification will help…