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6 Emerging Trends That Are Disrupting the Canadian IT Consulting Market

The last few years have been critical for the Canadian IT consulting market. Technologies like cloud computing and the Internet of Things (IoT) have taken the industry by storm, forcing enterprises to change the way they do business. As customers come with new demands every day, IT consulting Vancouver organizations…Continue Reading→
Business

4 Internet Marketing Mistakes Companies Make and Ways to Avert Them

It’s no secret that the internet has become an integral part of our everyday life. Socializing, communicating, or hanging out with friends just requires a stable internet connection in this age. Regards to this, businesses are striving to digitize their marketing approach to reap the exposure and other benefits the…
Business

The Three Big Limitations of Big Data

Big data comes with some big promises. However, this isn’t a tool with limitless capabilities. Making the most of analytics means understating the limitations that exist when harnessing the power of data. What are some of the big limitations that both experienced users and first-time data explorers are facing? Take…
Business

How to Choose a Specific Target Audience for Your SEO Campaign

Many businesses understand the importance of creating content to support an SEO campaign; they know that more, high-quality content will boost their authority, provide more text that can be optimized for target keywords, and will attract more inbound links from offsite authorities. However, writing “good” content isn’t enough to guarantee…
Marketing

3 Email Automation Techniques and How the Top Tools Stack Up

There are close to 3.7 billion email users worldwide. That means that there is absolutely no reason a business shouldn’t use email marketing as part of their overall marketing strategy.  What better way is there to reach hundreds, thousands, even millions of potential customers? Although there is a huge opportunity…
Business

Help Ticket Automation: Saving Time and Money without Sacrificing the Personal Touch

The concept of automated customer service isn’t always well received, and perhaps there’s a reason for this. The majority of people would rather speak to a human being when they call someone for support, and they cringe when they get fobbed off with an automated email that tries to include…
Business

SEO vs Pay Per Click: Which Advertising Method is Better for my Business?

Search engine optimization and pay per click (PPC) advertising are two methods that are often used by marketers. However, each of these methods has its strengths and weaknesses that make them more suited for certain types of businesses. Also, in some cases, some businesses only have limited time and money…
Business

Locate Loyal Customers: Helpful Hints on Hyperlocal Marketing

Hyperlocal has become a marketing buzzword recently, but it’s really something that’s been used since marketing began. It simply refers to focusing marketing efforts on your local area, which could be a city, region, zip code, neighborhood or even city block. Even as technology helps us connect and do business…
Business

Better Business Promotion: Making the Most of Your next Trade Show or Marketing Event

Trade shows and other marketing events can be hugely important for businesses both large and small. They provide you with an opportunity to meet your customers and partners face to face, they can help you to increase your brand visibility, and they can play an important role in boosting your…
Business

Omnichannel Marketing the “Unicorn” that Business Strategists Need to Tame

The rise of fragmented consumer markets due to technology and communication changes is making it more challenging for the traditional marketer. The days where advertisers could invest their media budget into one media channel are long-gone. In less than twenty years, more than three generations have shifted the way they…
Business

Salient Factors to Consider When Choosing a Suitable Broadband for your Business

The importance of a good broadband for your business cannot be exhaustively overemphasised as it is a key element when it comes to the overall success of the business. Yet so often the task of choosing a suitable broadband has often led to frustration at the end of the day…
Business

Features in a Project Management Software You Should Pay Attention To

Thinking of getting a project management software? Be sure to evaluate your options carefully. It’s not something you can do randomly or whimsically. The software you choose can make or break the projects you work on, or even your entire business. Consider the following pointers as you decide on which…