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How Web Design Is Changing E-Commerce Retail Stores

From the very beginnings of the internet, web design has had a crucial role, and not just technologically, but also aesthetically as well. The changing face of the internet can be linked to the changing trends within the web design community. What was fashionable three years ago, can look outdated…Continue Reading→
Business

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a…
Business

5 Reasons Why You Need a Corporate Video Production Strategy

In past few decades, advances in video production have revolutionized corporate communication and advertising. Now more than ever, companies have shifted their attention from expensive traditional print campaigns and billboards, to the more powerful and high impact corporate videos. Videos have numerous advantages for businesses, as they improve customer awareness,…
Business

13 Mistakes Businesses Make When Doing SEO

Developing an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many…
Business

Get better SEO results with CRO

Conversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget…
Business

Effectively Launch Your New Business

The first thing many people will do when they decide to launch a new business is to hire a highly reputable marketing firm like SearchBloom. While this is a great way to ensure you do everything possible to attract the right clients, there are a few things you should do…
Business

Virtual Communication: The Importance of Training Staff on Email Etiquette

A lot of businesses use emails to communicate with customers, carry out internal functions and deal with business contacts. Therefore, the day-to-day operation of these organizations rely heavily on these emails, but problems can arise when employees don’t adhere to proper email etiquette. That’s why employees should receive training on…
Business

Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the…
Marketing

5 Proven Way to Market Yourself as a Thought Leader and Get Noticed

In an era of marketing dominated by influencers, it’s perhaps more important than ever to signal yourself as a leader rather than a follower. The benefits of becoming a recognized thought leader within your industry are well documented, including… Being viewed as an authority figure: as result, your fans and…