Designing Mobile Apps: Integral to Modern Business
How Mobile Applications Are Changing The World
An entire business can be run from a mobile device. You can check emails, send emails, make calls, receive calls, accept transactions, make purchases, reallocate funds, and the list goes on. For all intents and purposes, all you really need for a business is one smartphone; though if you dive in with only that as your tech solution you’ll encounter logistic difficulties.
This year, mobile applications are expected to generate $77 billion in the economy. In an even more recent report, it is expected that by 2020, mobile applications will have generated over $100 billion in revenue. That’s a lot of money. If there are seven billion people in the world, by 2020, each of them will be spending approximately $14.28 on apps alone.
Certainly, this illustrative example doesn’t fully describe the reality. Nobody from the badlands of Australia or the African Sahara are going to be using cellphones, much less applications. Few in the Amazon have Verizon service contemporarily. But it is interesting to consider that even developing countries are getting involved with smartphone tech today.
But all these things being said, one of the most important things about modern mobile apps is their ability to inform user purchasing, and user choice. To that end, you want an application which recommends itself for download. You want something people are interested in downloading despite the back-end marketing design propping it up.
The best way to do this is to design an application which has some inherent use entirely separate from its effect as a marketing tool. Certain kinds of calculators are often put to this use. An interest or mortgage calculator in the form of an app can provide many potential real estate clients a good reason to use your realty services; there are many similar utilities.
Features Defining Application Development
The biggest difficulty in designing and unveiling an app is choosing precisely what kind of service your application will provide. It could be practical, it could be entertainment, it could be cost-effective—there are quite a few coupon sourcing apps on the market right now. Regardless, it needs to pertain to your target market, and in an effective way.
But there’s additionally something else to consider. Smartphones aren’t static. You’ve likely had a notification for a system’s update on the phone in your pocket within the last several weeks. Not only does your software continuously update, but cellular providers often push clients to “upgrade” to a new phone.
In order to maintain relevance, your application must be continuously monitored not only to ensure it is functioning properly, but to ensure it is working in conjunction with available mobile systems. This can be a little difficult, but as it turns out there are monitoring solutions available on the internet.
According to Stackify.com, APM software is a kind of software designed to assist in: “…application performance management or application performance monitoring.” The basic goal is to ensure all systems are operating as designed.
Researching New Frontiers
Once you’ve designed your app, it is integral that you establish a regular practice of maintaining that application over time. But if you can do this, you will increase your presence in the marketplace, and see a substantive positive spike in business.
Applications are still relatively “new”; they’ve only been around about ten years in a “mobile” sense. But they are becoming a more integral part of modernity, and refraining from employing their technological convenience will likely be negative for your business in the very near future. So do your homework and see what kind of app solutions fit your company.