digital art in marketing plan“Blah” and boring have no place in a marketing campaign.

Since most people skim through ads and posts, visuals sparkle in content marketing. Take a look at some of these statistics:

  • Social media posts with visuals have 650 percent more engagement than those without
  • 84 percent of communications will likely be visual by 2019
  • Over half of all B2B marketers make incorporating digital marketing graphics a part of their strategy

Digital art is a unique way to communicate ideas through images, rather than words.

Keep reading to get some graphic art inspiration for your digital marketing plan.

Tell a Story With Graphic Art

Don’t say it, show it! Since most people don’t actually read through posts and ads, more marketers are turning to images in order to convey messages on digital platforms.

When considering the messaging that you’re sharing on your website or social channels, see if there’s a way to show and not tell what you’re trying to say. The following graphic arts tricks can substitute for text as a way to entice your audience:

  • Infographics
  • A bold picture or illustration to drive your main message (Is it a post about ice cream? Instead of saying “ice cream” use an eye-catching image of ice cream.)
  • Words, but make it font (instead of using boring text, select a fun and bold font over a beautiful background and share as an image)

Whichever way you choose to do it, make sure that you have a specific strategy in mind so that the images compliment your brand.

Get Creative With Social Media Channels

Social media is all about building brand awareness and engaging with customers. In order to do this, you’re going to want to create a visually-appealing presence on all of your channels.

Here are some quick tips for social media graphic art inspiration:

YouTube

You don’t have to be a graphic designer or Photoshop wiz to create unique, eye-catching YouTube channel art. There are some great templates available that you can easily customize to fit your needs.

Facebook

It’s all about videos on Facebook. Posts with videos drive three times the engagement of those without.

The great thing about art is its ability to convey and invoke an emotional response. Many studies have proven that emotional marketing outperforms other types of marketing by a 2:1 ratio.

Videos that tug at the heartstrings can help you reach your goals on this platform.

Twitter

Still sharing text without images? Stop that!

Tweets with images receive 150 percent more retweets than those without.

Design custom graphics as part of your social media strategy to share with your tweets.

Pinterest

Pinterest (like Instagram) is a completely visual platform, but did you know that marketing infographics are currently killing it on Pinterest?

Start a board for infographics that drive traffic back to your website or blog posts.

Instagram

Instagram stories surpassed the popularity of SnapChat stories as of 2018. Start making your own using eye-catching graphic art.

Tip: Include a striking opening and closing slide for each story as nice bookends to tie it all together.

SnapChat

Custom GeoTag Filters are a hot trend right now.

Take advantage of an event that your business is hosting, a special occasion, conference, or another location-driven event. Create a branded filter that can be used by other people in the area to promote your business.

Reuse Your Visuals in Unique Ways

So you wrote a great post for your blog, but want to give it a little more traction? Think of all of the creative ways that you can repurpose it. Here are a few ideas:

  • Make a video
  • Turn quotes into shareable digital art
  • Synthesize the main ideas of your post into a graphic image (like an infographic, slideshow, or even a social media story)

Best of all, you can save some of these visuals to share later which can give your post legs well into the future.

Keep It Organized and On Brand

Graphic art is an effective tool in digital marketing, but make sure you’re doing it right. Start with a plan and keep everything on brand.

Organize your main graphics (logos, icons, image gallery, etc.). Have a style guide handy so that everything you create fits your brand’s image.

We hope this gives you some graphic art inspiration for your next campaign!

Ready to take your social media marketing to the next level? Check out our tips for eye-catching visuals to attract more social shares.

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