Two Print Materials Entrepreneurs Can Tweak for Success
A lot goes into starting a business. Coming up with a great name, hiring employees, finding a workspace (office, retail space, etc.) are just a few of the things entrepreneurs need to juggle. And the costs pile up, so it’s understandable that business owners are trying to find ways to save money, especially when it comes to marketing. However, business cards and presentation folders should not come from the bargain bin because they have multiple uses, including networking and gaining new customers.
A lot of times, business cards are the first impression of your marketing materials and your business. To that end, it’s important to have a great design. Consider veering away from the traditional shape and size of a business card and experimenting with different stocks and imprints for varied textures. If you’re having trouble, consider consulting an expert for help. It will cost extra money, but it will save you time and likely produce a greater return on investment.
Invest in high-quality presentation folders to match your branding. As with the business cards, consider playing with different stocks, imprints and coatings to enhance your design. Continue the design inside with matching color branding, or by incorporating artwork from the front cover onto the pockets. Another element to consider is the business card slots and slits, like the ones here. Make sure they are the proper shape to hold your business card in place. After all, you wouldn’t want to put all of that effort into designing the cards only for them to fall out of your folder.
This infographic from Company Folders, Inc. breaks down more slot designs to help you choose which will be best for your folder.