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Ways to Utilise Social Media to Build Your Travel Brand

Business
“Social media allows us to behave in ways that we are hardwired for in the first place - as humans. We can get frank recommendations from other humans instead of from faceless companies.” - Francois Gossieaux, The Hyper-Social Organization: Eclipse Your Competition by Leveraging Social Media. Social media, as part of a holistic, structured SEO strategy can be a useful…

What You Need to Know about Gathering Customer Intelligence

Business
Customer intelligence isn’t like competitive research. Informing yourself about your customer feels a lot like teaching yourself something you already know, except you gain more insight into how customers actually interact with your products. Rather than relying on market trends and making assumptions, you can utilize actionable data to build intelligence on your clients with the right software. Database Management…

4 Golden Tips to Buy Property at Auction without Regret

Business
Buying a repossessed property for non-payment can be a great deal as long as you take the following care. Resumed for lack of payment, auction real estate has never been as offered on the internet as it is now. Far below market value, they are an alternative for those in no hurry to own their own home and are willing…

SEO and Digital Marketing Tips for Startups

Business
It’s no brainer that SEO doesn’t exist or run marketing on its own in a self-contained bubble, SEO, is only part of a bigger digital marketing framework. SEO, however, remains the biggest entity when it comes to finding answers to the elusive question How to get more traffic and customers to your site. As you may already know, your startup…

Marketing a Product Online: Getting Customers to Buy What You’re Selling

Business
In a competitive online marketplace, getting people interested, and getting them to choose your product, over dozens of others on the market, can be tough. Here are a few ways to get customers to buy what you’re selling, from advertising to presentation. Your Website Having a high-quality, user-friendly website is key to catching and keeping customers’ interest. If your site…

Protecting Your Online Business against Cyber Crime

Business
Whether your company operates entirely online or just has a big online presence, you could be a target of cyber criminals at some point. And when that happens, you’ll have a lot at stake, as cyber crime costs the average business $11.7 million annually. Here are the steps you can take to reduce the chance that your online business will…

Why It Is Critical to Invest Heavily into a Mobile Responsive Website

Business
The debate of whether you should design your website to be responsive to all devices is an old one. However, there are still more websites which are yet to go this way. It should be clear that mobile devices have become readily affordable and internet connection has become a global necessity. This means that almost everyone owns a mobile device.…

Top Ways Companies Can Address Shortage of Skills in the Labor Market

Business
While training institutions graduate entry-level professionals, year in year out, shortage of skills in the labor market is still palpable. Once in a while, companies find themselves in a position where it costs them so much to attract and retain talent for specific projects. Because of this, they must figure out how they can mitigate the situation so that their…

5 Reasons Your Business Needs a VPN

Business
No matter what size a business is, it uses the internet or internet related products and services every day. While casual users are dependent on the internet for entertainment, knowledge, etc., businesses today depend on the internet for their day-to-day operation. Online presence is a must, and every small thing can give you can edge. To stay ahead of the…

Top 3 Powerful Marketing Tips Every Entrepreneur Should Master

Business
One of the effective ways to make your business successful is through a powerful marketing strategy. There are plenty of things to deal with when you start running a business, so better be prepared for it. When you have finally decided to have your own venture, be sure to ready yourself for all the challenges that will come your way.…

6 Effective Ways Tradies Can Improve Operations and Business Management

Business
As a Tradie focused on acquiring an effective scheme of management to improve business operations, what course of action would help you best in streamlining your business? The goal of improving business management for any trade or contractual business is to increase productivity. However, as businesses turn to technology, productivity isn’t limited anymore to just a ratio of input and…

The Important Ways SEO and Marketing Work Together

Business
Brand promotion and reputation management are two huge struggles most online brands and businesses face on a daily basis. While some brands have done and continue to do well in traditional marketing endeavors, the future for most businesses is online. With both paid and organic methods for improving brand awareness and reach, finding the right combination is essential. Some businesses…

5 Collaboration Tools for Your Team

Business
Do you need a way to improve your team communications? Collaboration tools can help you, and your team increases productivity and communications around your project deadlines. The greatest challenge in completing your project deadline is orchestrating the efforts of your team and ensuring that everyone understands the current position and status of the project. In the past, this meant a…

How to Start a Home Nursing Business

Business
Thanks to an aging population, the home healthcare business is currently booming.  Many seniors want to remain in their homes as opposed to entering residential care facilities and this means that there is a need for more nurses.  Home healthcare is usually much less expensive than residential care and just as effective.  If you’re considering starting a home nursing business,…

Brand Loyalty: Why Make Your Customers Choose Anyone Else?

Business
When it comes to marketing and selling your product, customer is the king. You can't carry on a business venture if your customers are not satisfied. If you look at this from a rational and specific point of view, your customers are nothing but humanization of your revenues. These are the ones who are going to purchase your products and…

Why Should You Use Dynamics 365?

Business
If you are a small-to-medium sized company, you have at one point in time looked at the option of which software is best to invest in; Enterprise resource planning or customer relationship management software. As a small company, you would have found that the price of both theses software’s combined is just far too much money for your budget, this…

5 Ways to Avoid Getting Scammed in Your Website Business

Business
A common misconception among amateur and large online websites is that their businesses are completely safe from any damaging scams. However, according to report conducted by Symantec, the company stopped 5.5 billion malicious attacks in 2011, noting that cyberattacks grew 81 percent in 2011, with up to 1.1 million personal identities stolen via malware. With this in mind, the safety…

How Paypal Stores are Making Enormous Business Through Furniture Market

Business
Every interior space has a story to tell and furniture often acts as the voice of that story. If you are to define the story of your home or office space with elegant and trendy furniture, the options you have today are immense. Online shopping has tremendously widened the range of choice available to you, be it contemporary or traditional…

3 Ways To Improve Your Online Marketing

Business
Marketing serves to get the word out, increase your level of sales, and build your brand name. You can’t expect higher sales or an excellent company reputation without some marketing effort because it’s a way to clearly spell out why consumers should buy from you. How you market depends on what type of business you have. If you have a…

4 Essential Factors to Consider before Hiring an SEO Company

Business
Every day, the average American consumer spends 10 hours and 39 minutes staring at a screen1. As consumers spend more and more time online, companies are playing catch up trying to get their brand’s message in front of them. Many businesses already have an online presence such as a blog or website. But that’s often not enough. The real challenge…

The 5 Mistakes That Can Derail a Local SEO Campaign

Business
If you’re a small business with local interests, the notion of competing with major brands on a national scale in a search engine optimization (SEO) campaign can be intimidating. They’ve got years of experience optimizing for keywords that get millions of searches a day, and domain authority that would take many years and tens of thousands of dollars to match.…

Solving the Problem of Employee Attendance with Ximble Time Clock App

Business
Managing employee scheduling is one of the most essential and tough tasks that a human resource department has to handle in any organization. There are several technological innovations that have helped the HR Executives in handling the issues further. How about a cloud based Time Clock app that would simplify the task of employee scheduling? We have an answer in…

Pixelfire – Geelong Website Design Company

Business
Do you need an online presence for your business? A responsive website that looks professional and is designed to convert visitors into leads? If the answer is yes, look no further than Geelong website design firm Pixelfire. Choosing a good web design company can be a challenge in itself but we hope to make choosing us as your preferred website…

How to Customize an ERP Solution to Your Needs

Business
ERP is widely seen as an integrated business solution capable of tackling a range or challenges and issues. However, ERP is rarely considered a one-size-fits-all solution. In fact, both ERP providers and long-term users would warn against relying on an out-of-the-box solution. Since ERP is intended to resolve complex problems, it must rely on sophisticated tools and capabilities. And since…

Search Engine Ranking: Maintaining Your Company’s Top Three-Pack Ranking

Business
“Google only loves you when everyone else loves you first.” – Wendy Piersall Ranking in the top three-pack is the ultimate goal of all modern businesses, irrespective of the type of business. It does not matter whether the business is a local firm who uses search engine rankings to draw customers to its door or whether the company's core business…

Remote Team Management – The Dos and Don’ts’

Business
Better communication and business platforms have made it possible for employees to work remotely, while still being able to achieve their business goals and maintain efficiency. There are a number of things that you can do to ensure that your team is working effectively towards attaining your organization's goals. If you are just starting to manage remote teams or you…

3 Reasons You Should Take Advantage of Enterprise Reporting

Business
Enterprise Reporting is crucial for a successful business and it extends well beyond IT staff, business analysts, and even power users. Enterprise reporting is very important because it allows the decision makers to do their jobs in a well informed manner, efficiently and accurately. Their roles demand that they have access to the key information that is required in order…

5 Things to Consider Regarding Business Plans

Business
To run a fairly successful business, you need a fool-proof business plan. These business plans are not like a to-do list which anyone with some free time can make, instead, it requires a lot of care and vigilance to draw out a successful business plan for your organization. If you find yourself wanting to draw one up to run your…

Avoiding Costly Mistakes in PPC Advertising

Business
The PPC (pay-per-click) market has not only grown rapidly, but it has become more and more complex. More people are aware that the advertisements appearing at the top of their Google searches are paid for and are skeptical of their worth. Many do-it-yourselfers are struggling to make the same profits from their PPC campaigns as they did as recently as…

6-Point Checklist Before Your Launch Your eCommerce Business

Business
APAC accounts for 40% of global eCommerce sales in the first quarter of this year. Positive indicators such as fast rise of the middle class and internet penetration is helping the eCommerce platform gain ground not just in the region but globally. But setting up an eCommerce business is just like any other business—it needs careful consideration to succeed. Here…