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Should You Opt for In-House or Outsourced SEO?

Business
Search engine optimization is a necessity for basically all websites. This is not a secret and all businessmen are aware of this. The problem appears when choosing over in-house or outsourcing. Obviously, there are some advantages and disadvantages with both. This is what we will go over in the following paragraphs so that you can choose the option that is…

3 Biggest Benefits of a Mobile Point of Sale

Business
Mobile point of sale systems are slowly replacing traditional POS terminals and merchant accounts. But for some reason, many merchants are reluctant to adopt the new technology. While there is a certain sense of comfort with dealing with tested and true methods, mobile POSs have many advantages over traditional POS terminals. Here are threeof the biggest benefits of a mobile…

How Web Design Is Changing E-Commerce Retail Stores

Business
From the very beginnings of the internet, web design has had a crucial role, and not just technologically, but also aesthetically as well. The changing face of the internet can be linked to the changing trends within the web design community. What was fashionable three years ago, can look outdated today and nowhere is that more prominent than in the…

5 Reasons Why Businesses Should Choose a Digital Marketing Agency

Business
In today’s digital world, advertising is not what it used to be. Gone are the days where a business’ success in finding new customers hinged solely on magazine and newspaper ads, and catchy radio jingles. Today, the internet is the premiere choice for when it comes to reaching new customers and growing a business of any shape and size. The…

7 Businesses You Can Start With No or Bad Credit

Business
Do you have bad credit? How about no credit? Do you want to start a business? Many people believe they need a high credit score to start a business. While this may be the case with some opportunities – especially those in which you require a business loan – this is not true across the board. Tip: Even if you…

Manufacturing Maintenance Optimization with CMMS – an Overview

Business
When you are working as a team, it is essential that every single member of the team agrees or approves to what is best for any project that has been undertaken. To start with, the problems have to be identified, the solution has to be agreed upon and also the mode of implementation. If you are planning to incorporate manufacturing…

Using Technology to Enhance Employee Productivity and Lower Costs

Business
As a business owner, you’ll agree that there are two things that can drive a higher revenue. Those two things include productivity and lower costs. And, you will be able to achieve both by relying heavily on technology. Various technology devices and software will give you the upper hand, while allowing you to make your company work like a well-oiled…

5 Tech Purchases to Help Avoid Making Common Business Mistakes

Business
We all make mistakes, don’t we? It’s only human to do so, and no-one can safeguard against every eventuality, oversight or slip-up. But, there are a handful of mistakes that are made in business time and time again. Here are five of the most common ones, and the tech purchases you can make to avoid making them yourself… Fraud Protection…

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

Business
"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a vital part of any successful digital media marketing strategy. You…

Your Great Untapped Marketing Opportunity? Radio!

Business
Designing a modern marketing strategy isn’t easy. We have an excess of choice in this day and age - our media takes all different forms, from print newspapers to internet websites. There are as many ways to advertise as there are ways to consume written and visual content. You can advertise between episodes of a streaming TV show, in the…

5 Reasons Why You Need a Corporate Video Production Strategy

Business
In past few decades, advances in video production have revolutionized corporate communication and advertising. Now more than ever, companies have shifted their attention from expensive traditional print campaigns and billboards, to the more powerful and high impact corporate videos. Videos have numerous advantages for businesses, as they improve customer awareness, can be used for internal training, create interest for a…

13 Mistakes Businesses Make When Doing SEO

Business
Developing an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many others. Of course, it all depends on how your SEO…

How to Have Employees Who Are Problem Solvers

Business
With the rising number of college graduates and also people with advanced degrees who have entered the job market in the past decade, employers are reporting that in some cases it’s not the hard skills they’re having a difficult time finding when hiring. Instead, it’s the soft skills that can be tougher to come by. One of the most in-demand…

Using Social Media to Boost Your Wedding Business

Business
A wedding ceremony is a joyful event; as people share their joy and delight to start a new life together as one. As such, it becomes a difficult task looking for the perfect wedding planners, the perfect wedding gifts ideas, and so on. Social media has also become more popular and integral in the wedding industry now. In previous times,…

Get better SEO results with CRO

Business
Conversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget that SEO is a marketing tool and its primary purpose…

Effectively Launch Your New Business

Business
The first thing many people will do when they decide to launch a new business is to hire a highly reputable marketing firm like SearchBloom. While this is a great way to ensure you do everything possible to attract the right clients, there are a few things you should do first to make the entire process easier and more effective.…

What Is Spam Doing to Your Productivity?

Business
How much time do you spend dealing with spam? Most people would actually dramatically underestimate the impact junk email has on them. Even though spam has finally fallen below 50% of all email that we received for the first time in over a decade, it is still a serious problem and can negatively affect productivity for most individuals. Back in…

10 Useful Tips for Virtual Team Building

Business
Virtual teams are growing increasingly popular among modern businesses, in a world where it's becoming increasingly easy to connect groups around the world, and source talent from all corners of the globe. While virtual teams have plenty of benefits to offer - from a more diverse corporate team, to lower company costs, they also have their unique challenges too. One…

Virtual Communication: The Importance of Training Staff on Email Etiquette

Business
A lot of businesses use emails to communicate with customers, carry out internal functions and deal with business contacts. Therefore, the day-to-day operation of these organizations rely heavily on these emails, but problems can arise when employees don’t adhere to proper email etiquette. That’s why employees should receive training on the variety of different aspects of email etiquette, learning how…

What Smart Business Owners Know about Point of Sale Systems

Business
A point of sale system combines software and hardware to make it easier for businesses to make sales. Frequently abbreviated as POS, a point of sale system allows companies to have greater control over their inventory. Smart business owners have discovered several ways to make the most of these systems. Pick the Right System for Your Business POS systems vary,…

3 Brutal Marketing Mistakes that Startups Make

Business
90% of startups fail. That is a sad reality revealed in one of Fortune.com’s articles. The same article also mentions that the main reason why these companies decided to close down was due to the lack of a “market need.” The reason accounted for 42% of the analyzed responses of the surveyed startups. #mindblown Of course, that’s just one of…

Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

Business
“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the world. A 2015 study conducted amongst USA citizens confirms this…

7 Instagram Hacks That Every Marketer Should Know

Business
Instagram is one of the most underrated, underused social media platforms for marketers today. It no longer is just a filter tool to enhance or fix your pictures. Instead, it is one of the largest marketing tools today, and the right Instagram analytics tools can provide stats to better your social media strategies and content scheduling. Most of the brand…

Choosing the Best Influencer for Viral Marketing

Business
Let’s face it, marketing is changing. The days of huge print campaigns are waning. Don’t get me wrong, major brands will still use print ads, but they will use them as more of a placemark. Print, and even some TV ad campaigns, are mainly there to remind the buying public that the brand exists, not to really drive sales. The…

Free Apps That Make Considerable Revenue

Business
Thousands of apps are present in any play store majority of these being free apps, now the major question that may come to your mind is: How Do Free Apps Make Money? Paid premiums and advertisement popping up every now on these apps are the only answer one could think of at the first instance in this respect. The other…

5 Common Business Plan Mistakes That Ruin Startups

Business
If you want to start a business, your first step will invariably be to draw a business plan. This is a major step as an entrepreneur, since this document is not only a blueprint of your operations, but also one that will attract investors and lenders to invest their money in your idea. If you think business plan is applicable…

Three Ways to Market Yourself as A Sales Manager

Business
Getting a sales manager job can be a difficult task if you have never held the position before.  While working your way up in a company is one way to snag a sales manager’s job, there are other ways to get your foot in the door. Knowing how to market yourself will greatly increase your chances at finding a job.  Today,…

How Improving Your Online Presence Will Improve Your Business

Business
You can spend thousands of dollars and endless hours building a website, but it will take much more to achieve success. Many newbies think a unique website design and user-friendly navigation is enough to draw traffic to their website. This is a huge misconception that could very well lead to failure. Drawing people to your website will be solely rely…

Level Playing Field: How to Use Social Media to Mix in with the Big Boys

Business
The business marketing landscape looks very different now to how it used to be and if you are running a small business and only have a tiny budget compared to a global brand you now have the chance to use social media to level things out and compete on what could be considered equal terms. Here is a look at…

How Easy Is It to Fall for a Phishing Scam?

Business
With so many phishing scams making their way around the internet and into people’s email inboxes now, it is important that the companies whose names are being used step up to educate their customers into realising when they’ve received such an email. With the scams becoming increasingly elaborate they are becoming so difficult to spot that it’s become essential for…