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Connecting With The Video Nation: Why Video Marketing is a Smart Move

Business
Video marketing is big right now. Ever since YouTube appeared on the scene, videos have gradually been increasing in popularity. These days, much of the content shared on social media sites is video based, and video marketing is bigger than ever. Billions of videos are watched annually on YouTube alone, and the site is so big that it has become…

Branding Basics: Smart Little Marketing Wisdoms That Can Rock Your ROI

Business
Marketing is a big area for small businesses. But there is so much to get your head around that getting started—and making a success of your marketing—can be a challenge. But it needn't be. There are many steps that you can take to make sure your marketing gets results and boosts your ROI. Here are a few of the most…

3 Things You Need to Know if Selling Your Online Business is Your Exit Strategy

Business
Starting an online business with the intention of eventually selling it or realizing you just no longer want to keep up with a current site and feel like offloading it means you have one goal: Make as much on the sale as possible. While there are quite a few nuances that go into how much you can get for your…

Areas of Your Online Business Where You Should Not Cut Corners

Business
When it comes to running an online business, you usually get the results you deserve. If you cut corners, there’s a good chance you won’t attract enough website visitors, people who visit your website won’t stay for very long, or your online reputation will suffer. Below are some of the most important areas of your online business where you should…

Business Communication Essentials: Tips for Handling Email in a Professional Manner

Business
Anyone in business understands the major importance that email has in almost every facet of business. It’s a tool used for recruiting, marketing, business inquiries, and all sorts of internal and external communication methods. Email has retained its purpose for being an instant communicator between business professionals. In an age with instant technology, text and video based communication; email is…

Faster Better Stronger: The Definitive Starter Guide to Content Delivery Networks

Business
Double cheese pizza. Cookies stuffed with brownies. Movie theaters with recliners and booze. Sometimes a good thing just needs to be made even better. Like your website with a CDN. What, precisely, is a CDN? According to CDN provider Imperva Incapsula, a CDN or content delivery network is a globally distributed network of data centers that uses caching and content…

Importance of Mobile Apps Development for Business Growth and Revenue Earning

Business
Cell Phones and Mobile Applications have become very crucial and highly popular in everyday life. They have also revolutionized the communication and business world. Millions of people all over the world are using Smartphone devices for multiple uses like communication, chatting, songs, videos, texting, browsing, gaming, marketing, social networking, health and fitness, education, and much more. Mobile Apps Development has…

Crowdsourcing Do’s and Don’ts for Your Business

Business
In recent years, crowdsourcing has become a popular new ways for companies and entrepreneurs to promote their business. Crowdsourcing turns over the development of ideas or products to the masses instead of leaving it in the hands of a few designers. Customers and enthusiasts can share resources, offer suggestions, and drive customer engagement. But crowdsourcing does have its risks, and…

Benefits of Crowdsourcing for Small Businesses

Business
Ideas for Startups The most crucial problems that most startups experience are the absence of funds and specialists to launch and develop unique ideas. This is exactly where crowdsourcing comes to rescue. For example, you want to create an application that will ease life of many windows users, who are sick of constantly occurring dll errors. You want to create…

How Much Do You Have to Pay for SEO?

Business
Nowadays search engine optimization and services that offer their help in the field of SEO are in quite a high demand, becoming even more and more popular every day. For a small business like an online writing agency that offers academic papers for sale or for a budding entrepreneur starting an online store that sells books, website optimization is the…

The Remarkable Growth of Ecommerce Shopping Sector in India

Business
Finding that product you always wanted to buy easily and receiving it in the comfort of your home it’s not anymore a rare thing nowadays. Although classic shop-based retail is still common and preferred, the e-commerce (or electronic commerce), namely the online shopping of products and services exclusively through electronic channels, is gaining ground. Have you noticed? Is not only…

Brick by Virtual Brick: No Sweat Steps for Building Your Online Store

Business
Every great business needs a great online store to compliment it. Sure, you may sell plenty of products in the real world, but having yet another outlet to move more product and make more sales should be a no-brainer to any company worth its salt. Creating an online store may seem like a daunting task -- which platform do you…

Make New Friends But Keep the Old: Digital is Silver But Traditional is Gold for Marketers

Business
Digital marketing has for a number of years been an essential strategy for businesses of all sizes. From tiny startups to large multinationals, digital marketing provides an affordable and effective way to reach the right people and sell more products and services. However, that does not mean that digital should replace traditional marketing. In fact, traditional still has a lot…

5 Steps for Handling Customer Complaints on Social Media

Business
Social media platforms can be a highly effective tool for you as a business owner, but it can also be something of a double-edged sword because your customers can bring complaints to the public eye as well as kudos. When this happens, you might feel panicked because this kind of negative feedback can have an effect on your employees, spread…

How Online Marketing for a Cause Can Boosts Your Business

Business
Marketing for a cause is something that many American business owners skip. It takes a lot of time and funds to help other people, which takes away from helping your own business grow. But aiding other causes is the very thing that can boost your business. It can generate incredible goodwill for your company and increase brand awareness. The Advantages…

7 Biggest Challenges of eCommerce SEO

Business
Hundreds of similar eCommerce stores appear in the cyber space every day, which makes the process of customer acquisition go from difficult to extremely tough. There’s, however, a sure-fire way to stand over the crowd and get a steady flow of site visitors. It is called…SEO. Basically, search engine optimization is about a complex of on-page and off-page activities. The…

Social Media More Than Just Fun And Games

Business
Over the years, the social media craze has truly exploded. Millions and millions of people from all around the world utilize some form of social media or another on a daily basis. The majority do so for fun and entertainment purposes, but businesses should also get in on the action. By doing so, business owners will be able to create…

3 Key Lessons For Comms Pros From The Pokémon Go Phenomenon

Business
Darryl Sparey explains how Pokémon Go can benefit comms pros Pokémon Go is nothing short of a digital phenomenon. At the time of writing there are over 40 million downloads of Pokémon Go, shattering records on both iTunes and Playstore. In a short space of time it’s overtaken Tinder, Candy Crush and even Twitter in daily active users, despite currently…

How to Find High-Value Target Market on Social Media – The Tips

Business
It is a big world on social media, and everyone is trying to have a piece of the cake. People of all kind and tastes are on social media, networking. You have to separate those who are of high-value from those who are not. Not all will be interested in what you have to offer as a business. Social media…

Track Your Detractors and Promoters by Calculating Your Net Promoter Score

Business
What is it that let a company track its detractors and promoters and get a clear vision of the performance of the organization through the eyes of the customers? It is the Net Promoter Score and yes, you have to measure it in order to know about it. As per Bain Analysis, the companies which accomplish long-term profitable growth are…

Land More Clients: Proven Ways to Boost Sales Online

Business
Boosting the number of sales your business makes online is a great way to generate revenue and ensure the success of your company. Here are six proven methods of boosting sales, which don't require you to blow your entire budget on advertising. Use SEO to Bring in More Relevant Traffic Is your website optimized to attract people searching online for…

How to Better Serve Customers Using the POS System

Business
Before you can set up a restaurant or even think of establishing one, you have to consider the kind of customers you will be serving. Apart from their economic status, you have to consider the size. How many customers can your restaurant serve in a day? Do you have the right system to accommodate high traffic of hungry customers? Customer…

Why Small Businesses Should Be More Concerned About Online Security

Business
Hackers don’t go after small businesses because they are targeted less than major corporations, right? Wrong. Though big businesses have their fair share of hacking attempts, there are just as many, if not more, on small companies. This is because hackers know that small businesses have fewer resources and often don’t put as much emphasis on security. That makes credit…

SEO Considerations to Make When Rebranding

Business
Rebranding an existing business takes quite a bit of time and effort, and one of the first things that you will need to do is rebrand your website. This means that you will also need to revamp your SEO strategy so that it coincides with your new branding strategy. Royalty free photo Continue reading to gain access to a few…

Why It Is Important To Use The Right Language To Build Your Application

Business
If you are developing a web based or mobile app you want to make sure you are using the best programming language for the job. You want to make the design process is as seamless as possible and you also want to create an impressive end user experience. Choosing the right programing language to use when completing custom software development…

Developing a Good Content Strategy for Your Social Media Marketing Efforts

Business
With the world of marketing completely changing because of the increase in consumers on the Internet, it's a mistake not to develop a social media strategy to appeal to your audience on the channels they most enjoy. However, there's no point in throwing spaghetti at the wall to just see what sticks. Ensure that your social media marketing is successful…

E-Commerce Marketing – What They’ll Tell You vs The Truth

Business
If you have an e-commerce site, you will understand more than most that to get ahead, you need to be up top. You may have built the most stunning Wordpress website, replete with beautiful photography and artful moving imagery. You may have handpicked an online catalogue style that not only pleases the eye but draws in the reader to click,…

5 Essentials of a Productive Office

Business
Office spaces need proper utility items to make sure everything runs smooth. But it also needs the basic essentials so the productivity of its employees is not compromised – some might be hard to get, some are very important and some usually skip our minds while designing the perfect office space. To help you out of this dilemma, here are…

6 Ways Lean Startup Strategy Can Help Your Business Grow

Business
Businesses grow via diversification of portfolio. What do we imagine when we hear the phrase “developing a product”? Producing in a different color, different shape, changed weight or minor external changes? Interestingly, a product needs to change in many important dimensions to get truly developed. This is where Lean approach kicks in. Lean approach answers the core question - why…