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How Online Marketing for a Cause Can Boosts Your Business

Business
Marketing for a cause is something that many American business owners skip. It takes a lot of time and funds to help other people, which takes away from helping your own business grow. But aiding other causes is the very thing that can boost your business. It can generate incredible goodwill for your company and increase brand awareness. The Advantages…

7 Biggest Challenges of eCommerce SEO

Business
Hundreds of similar eCommerce stores appear in the cyber space every day, which makes the process of customer acquisition go from difficult to extremely tough. There’s, however, a sure-fire way to stand over the crowd and get a steady flow of site visitors. It is called…SEO. Basically, search engine optimization is about a complex of on-page and off-page activities. The…

Social Media More Than Just Fun And Games

Business
Over the years, the social media craze has truly exploded. Millions and millions of people from all around the world utilize some form of social media or another on a daily basis. The majority do so for fun and entertainment purposes, but businesses should also get in on the action. By doing so, business owners will be able to create…

3 Key Lessons For Comms Pros From The Pokémon Go Phenomenon

Business
Darryl Sparey explains how Pokémon Go can benefit comms pros Pokémon Go is nothing short of a digital phenomenon. At the time of writing there are over 40 million downloads of Pokémon Go, shattering records on both iTunes and Playstore. In a short space of time it’s overtaken Tinder, Candy Crush and even Twitter in daily active users, despite currently…

How to Find High-Value Target Market on Social Media – The Tips

Business
It is a big world on social media, and everyone is trying to have a piece of the cake. People of all kind and tastes are on social media, networking. You have to separate those who are of high-value from those who are not. Not all will be interested in what you have to offer as a business. Social media…

Track Your Detractors and Promoters by Calculating Your Net Promoter Score

Business
What is it that let a company track its detractors and promoters and get a clear vision of the performance of the organization through the eyes of the customers? It is the Net Promoter Score and yes, you have to measure it in order to know about it. As per Bain Analysis, the companies which accomplish long-term profitable growth are…

Land More Clients: Proven Ways to Boost Sales Online

Business
Boosting the number of sales your business makes online is a great way to generate revenue and ensure the success of your company. Here are six proven methods of boosting sales, which don't require you to blow your entire budget on advertising. Use SEO to Bring in More Relevant Traffic Is your website optimized to attract people searching online for…

How to Better Serve Customers Using the POS System

Business
Before you can set up a restaurant or even think of establishing one, you have to consider the kind of customers you will be serving. Apart from their economic status, you have to consider the size. How many customers can your restaurant serve in a day? Do you have the right system to accommodate high traffic of hungry customers? Customer…

Why Small Businesses Should Be More Concerned About Online Security

Business
Hackers don’t go after small businesses because they are targeted less than major corporations, right? Wrong. Though big businesses have their fair share of hacking attempts, there are just as many, if not more, on small companies. This is because hackers know that small businesses have fewer resources and often don’t put as much emphasis on security. That makes credit…

SEO Considerations to Make When Rebranding

Business
Rebranding an existing business takes quite a bit of time and effort, and one of the first things that you will need to do is rebrand your website. This means that you will also need to revamp your SEO strategy so that it coincides with your new branding strategy. Royalty free photo Continue reading to gain access to a few…

Why It Is Important To Use The Right Language To Build Your Application

Business
If you are developing a web based or mobile app you want to make sure you are using the best programming language for the job. You want to make the design process is as seamless as possible and you also want to create an impressive end user experience. Choosing the right programing language to use when completing custom software development…

Developing a Good Content Strategy for Your Social Media Marketing Efforts

Business
With the world of marketing completely changing because of the increase in consumers on the Internet, it's a mistake not to develop a social media strategy to appeal to your audience on the channels they most enjoy. However, there's no point in throwing spaghetti at the wall to just see what sticks. Ensure that your social media marketing is successful…

E-Commerce Marketing – What They’ll Tell You vs The Truth

Business
If you have an e-commerce site, you will understand more than most that to get ahead, you need to be up top. You may have built the most stunning Wordpress website, replete with beautiful photography and artful moving imagery. You may have handpicked an online catalogue style that not only pleases the eye but draws in the reader to click,…

5 Essentials of a Productive Office

Business
Office spaces need proper utility items to make sure everything runs smooth. But it also needs the basic essentials so the productivity of its employees is not compromised – some might be hard to get, some are very important and some usually skip our minds while designing the perfect office space. To help you out of this dilemma, here are…

6 Ways Lean Startup Strategy Can Help Your Business Grow

Business
Businesses grow via diversification of portfolio. What do we imagine when we hear the phrase “developing a product”? Producing in a different color, different shape, changed weight or minor external changes? Interestingly, a product needs to change in many important dimensions to get truly developed. This is where Lean approach kicks in. Lean approach answers the core question - why…

How Companies Are Adopting Internet Based Processes

Business
The advent of the Internet has really transformed our lives from just a couple of decades ago. These days many individuals in business would struggle to understand just how long it used to take to do any kind of transaction, and the backlog that was often created. We have obviously moved on quite a long way from using fax machines,…

Mobile App News – Line, Google And Nintendo Showcase The Future

Business
Cellphones have most certainly changed throughout the years and the devices are becoming more beneficial than ever before. In the past, they were primarily only utilized for making phone calls. Today, mobile phones are used for catching up with the news, shopping, gaming, and even keeping up with your health. This didn’t happen out of coincidence. Several mobile app developers…

Questions to Ask Before Hiring an SEO Consultant

Business
If your website doesn’t appear on the first page of search engine results, your potential customers might be completely unaware that it exists. Improving your search engine visibility is absolutely crucial to boosting visits to your website, which in turn can lead to better brand awareness and an increase in sales and profits. But, what if you lack the time…

Two Simple Strategies for Small Businesses Building Big Backlinks

Business
Blogs often feel like they have a million moving pieces. From picking a niche and selecting a sleek design to coming up with content ideas and promoting them via social media, it takes a lot of time, effort and research to keep a successful blog up and running. However, what happens after we’ve covered all of our essential bases? How…

5 Ways to Keep Payroll from Slowing You Down

Business
Your payroll process may not affect your bottom line, other than the hours it requires to pay your accountants. However, it does slow down other processes like time tracking, delivering paychecks, and more. Since it affects so many other aspects of your business, streamlining your payroll process should be made a priority. If your payroll process doesn’t work effectively, it…

Best Approach for Competitor Analysis and Keyword Research

Business
While your SEO depends on multiple factors and efforts you put to rank higher you almost certainly keep a wary eye on your competitors. Knowing what works well for your niched competitors gives you a ready framework to excel them. Naturally, we’re looking at our competitors’ off page strategies, spying on their ad campaigns, commenting on their posts, and maybe…

Why is it Profitable and Useful to Work with Ukrainian Outsourcing Companies?

Business
Ukrainian Outsourcing Development Historically, outsourcing was developed in the United States and by this term it is often realized the transfer of the company's operations outside contractor - for a fee that is not associated directly with the results of the activities of the client company. Until recently, the largest outsourcers have company combining auditing, consulting, technology, and even legal…

Blackhat/Whitehat: What to Look for When Choosing an SEO Agency

Business
For as long as there have been search engines, companies have been trying to get their websites into the top results. And for as long as there has been SEO, there have been people trying to cheat the system. SEO agencies have sprung up over the last decade as a way to help businesses rank their websites higher in search…

Rock Solid Branding: Making Your Business Stand Out Among All Others

Business
Defining a solid brand is essential to your long-term success. What does a good brand do? Your brand must communicate what you do and how you go about doing it, as well as establishing credibility and trustworthiness. The problem for new businesses is how to set about creating a brand, so here are some tips to get you going. Be…

Two Simple Content Marketing Hacks Any Industry Can Leverage

Business
The current era of viral content has businesses scrambling come up with new story ideas at the drop of a dime. Whether looking to increase shares, clicks or conversions, business owners in all industries are trying desperately to beef up their content strategies. Most marketers gravitate toward content marketing as a cost-effective means to put their businesses and products out…

Top Indian E-Commerce Revolving Your Shopping Interests

Business
With the advent of the internet in India, shopping is all set to become a unique experience for its citizens. The country’s booming economy is witnessing unprecedented growth and development in all sectors making way for online shopping – a concept introduced by American online bookstore, Amazon.com and many others following suit. The explosion of smart phones, increased internet penetration…

Focus on Your Niche Business by Outsourcing Your IT Needs

Business
Almost every industry has growing IT needs in this day. Whether it be a business that builds cars or manufactures furniture, there will always be some involvement of IT to monitor and track your inventory, production, and efficiency. This especially becomes more significant as the size of the business grows. The needs of a business are usually very accurate, and…

Things Small Business Owners Should Do On a Regular Basis

Business
Starting a small business from scratch is hard enough. But if the new business owner wants that business to still be around for years to come, sound practices must be employed on a daily basis; practices that generate growth and expansion. Successful business owners are those who do some very specific things. They do the same kinds of things successful…

8 Tips for Managing AdWords Pay-Per-Click Campaigns Yourself

Business
If you run a business that relies on online marketing then you will be aware of Pay-Per-Click marketing (PPC). For those who don’t or those who are not sure, this is the platform that allows you to target users based on how they search online and you only pay if the user completes an action, be it a click on…

5 Steps on How to Build a Strong Brand Using Social Media

Business
The power of social media is undoubtedly the best way for businesses to use in their online marketing campaign. Social media offers a platform where people from all over the world are networking. You can present your business on social media to improve conversion and attract more customers to your business. Social media marketing gives the best of what internet…