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7 Tips to Lead a Successful Project

Business
Managing a project is nothing but an Olympic sprinter – run as fast as you can, balancing your way through and crossing hurdles better than anyone else to snatch glory from the shackles of defeat. Therefore, a Managers’ main goal is to carry the project out successfully - facing unwanted interruptions, budget constraints, time crunches – and triumphing over internal…

6 Reasons Your Business Needs a New Online Marketing Strategy

Business
Online marketing can be as complex as a labyrinth; navigating its twists and turns is tough for any business owner. Luckily, having a structured strategy in place can help you avoid the minotaurs lurking about, waiting for you to drag your brand name down. However, you need to tweak your strategy every now and then to ensure that you remain…

4 Things Every Marketer Can Learn From Groupon

Business
Groupon has been on quite a journey since its launch in 2008. This daily deal site was once the envy of Internet marketers and was widely used to sell products and services to a broad, deal-driven audience. It was also admired for its marketing strategies, which included localized tactics as well as personalization, and of course, the outstanding deals. It…

Why You Should Consider Trading Forex Today

Business
Over the course of many years, a large quantity of investors has been able to gain enormous wealth by making trades and utilizing the markets to their advantage. These individuals most likely lost some along the way, but they stuck with it and eventually hit that sweet spot. Since all investors are unique and their preferences vary substantially, it is…

4 Tips to Market Your Food or Nutrition Blog and Drive Revenue

Business
What was once thought of as a hobby for many people has turned into big business. Food, health and nutrition bloggers were at one time considered hobbyists who simply liked to share their ideas, interests and creations online. Now, it’s become a competitive industry where it’s difficult to distinguish yourself. It’s also become a full-time career for many bloggers, which…

The Online Software That Can Help Your Business Develop

Business
Any practical means that can be utilized to help your business develop should be considered, and in today's digital world that means knowing all about the online software that is available. The trouble is that the subject is something of a two-edged sword, as there is plenty on offer that can be useful for a wide range of businesses, but…

No Regrets: Eye-Opening Advice From Seasoned E-Commerce Business Owners

Business
There are many things you wish you could do over. Don’t make your business one of those things. There have been those that have come before you, and many failures you don’t need to repeat. Here’s what you can learn from the past. Get A Good Website This cannot be overstated: get yourself the best platform you can afford. A…

6 Things to Consider When Starting a Home-based eCommerce Store

Business
Home businesses have grown in popularity since the innovations of the Internet were made public. This platform can put you in contact with people from all over the globe for a variety of reasons. A common form of online home business has been that of the eCommerce store. However, there are several things you need to take into consideration before…

Pay Per Click: Managing a Mainstay of Modern Marketing

Business
With the recent big change that Google has made to AdWords, now is a good time to look into PPC advertising in more detail. If you have only focused on SEO up until now (optimizing your website to show up in organic search), you may be surprised to learn that PPC can provide you with numerous benefits. Here is an…

Finding Investment For an App Project: Navigating The Financial Side of the Digital Revolution

Business
The app market is a challenging and competitive landscape so it is important that entrepreneurs find the right investment for their project. In the digital age, a great idea and in depth knowledge of coding and programming is not enough to succeed as costs can mount up rapidly after launching an app based start up. Getting investors on board is…

Is Going Paperless Really Good for the Environment?

Business
Every business is concerned about its use of paper and the subsequent effect on the world’s trees – every email has the “Please consider the environment before printing…” reminder at the bottom. You could easily think that electronic communication is the way to go, but going paperless isn’t necessarily the answer. It’s not quite as simple as deciding to order…

How to Market Health and Fitness Products Better Online

Business
Marketing and selling health and fitness products online can be a difficult task. Over the years, there have been many scams and mistakes made by online health and fitness product suppliers. Many people are wary about purchasing from online merchants. However, in recent years, the quality of products and service has improved. Royalty free photo There has also been a…

Tough Times: A Survival Guide for Frustrated Business Owners

Business
Every business goes through tough times. That doesn’t mean that the business owner is running a bad business. It just means that they need to make a few tweaks to their financial plan. If you run a business, and you’re not doing these things, you might consider revising your own plan. Never Let Debt Exceed 30% Of Expenditures There is…

Growing Pains: Solving the Problems of Thriving Businesses

Business
You’re growing your business, but like most business owners, you’re running into a problem. Actually, you’re running into several problems. Cash flow, taxes, and where do you find the time to start planning for your future retirement? Most businesses rely too heavily on loans and believe that their business is the ultimate retirement plan. But, businesses are good at building…

Business Growth: Making the Most of a Good Thing

Business
It is a great feeling to experience rapid growth in your business and despite the excitement at how well things are going for you, there are certainly challenges attached to experiencing a meteoric rise in demand for your product or service. Companies like beresfordadams.co.uk who now have a large inter-linked branch network to cope with demand, are an example of…

Rethinking Thought Leadership: Is It Only About SEO?

Business
There’s no denying that the practice of SEO has changed dramatically in recent years. It’s no longer enough to just rely on keywords and links to drive traffic — the most successful content marketers provide high-quality, relevant, useful content. You might even argue that the terms SEO and content marketing have actually become synonymous, given the emphasis on creating content…

What You Don’t Know About PCI Compliance Could Hurt You

Business
PCI DSS — the Payment Card Industry Security Standard — is a cornerstone of protecting the consumer financial data transmitted in credit and debit card transactions. The objectives of PCI DSS are to ensure that entities that collect payment card data do so in a manner that is secure; by requiring that companies build and maintain secure networks, control access…

Brand Protection: 6 Actionable Solutions for Your Business

Business
A strong, recognizable brand is a valuable asset to any business, and therefore necessarily requires intellectual property protection. The financial impacts of brand abuse are incalculable and in the digital age it has become more important than ever for business to safeguard their investments in their brand with a strategic approach. A reputable business lawyer can guide you through the…

Know the Real Difference: Branding vs. Marketing

Business
When promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service or product Marketing: Is a short-term campaign Drives sales Is…

4 Mobile Metrics and KPIs Worth Keeping an Eye On

Business
As mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep an Eye on Mobile Last year, for the first time…

7 Reasons Businesses Can No Longer Ignore Video Content Marketing

Business
Content marketing is still one of the most effective and cost efficient online marketing strategies around—but it’s changing fast. What worked just a year ago is becoming less relevant, and the most successful brands are the ones who are adapting to the times. The Rise of Video Recently, video has been getting renewed attention as a new primary form of…

5 Ways to Safeguard Your Small Business Against Cyberattacks

Business
The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete misconception. In reality, small business is a prime target for…

Online Branding Basics for Startups: Essentials for Your Website and Beyond

Business
You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way to get your brand noticed, but also a great way…

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

Business
You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you even know what e-commerce is about? Sounds harsh, but many…

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Business
Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking. As you lay out your products and site information, consider…

Search Engine Factors: Facts to Sharpen the Focus on Your Brand

Business
Most companies now know the importance of SEO, but SEO is changing all the time and ranking factors change continuously. What was once effective no longer is, and some tactics can even be damaging. If you want to focus on the tactics that work, there are a number of areas where you should be making your efforts. Here are some…

Just Add Water: Using the Buzz Around Major Events for Promoting Your Business

Business
It couldn’t be any easier than this. A major event and your business. It’s a match made in heaven. Here’s how to promote your brand using an age-old marketing strategy that more than half of all companies have forgotten. The Basics Regardless of the kind of business you run, you need a way to promote your business. Events are one…

Swift Success: Simple Strategies for Keeping Up With a Rapidly Growing Business

Business
A fast-growing, successful business is what most entrepreneurs dream of. But what happens if you become a victim of your own success? Sometimes a business can grow too fast, preventing you from managing it effectively, and that's when you need to put some simple strategies into effect. Focus on Your Team Make sure you put a great deal of focus…

Power in Numbers: Simple Ways to Use Sales Data to Boost Business

Business
Most businesses are concerned about sales figures. It’s only natural. When you’re in business, you have to worry about whether your company is profitable or not. Here’s how to look at the sales numbers and use them to boost the bottom line. Quantitative Analysis Simplilearn salesforce administrator certification will help your IT team get better at the quantitative side of…

3 Overlooked Strategies to Increase Revenue with a Job Board

Business
Job board market is rapidly emerging. Every day more and more people prefer to search jobs online. Besides, people are always interested in what’s happening in recruitment within their industry. If a person is looking for a job, he/she on the first place is going to check job boards that are relevant to his/ her industry. Passive job seekers also…