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Online Branding Basics for Startups: Essentials for Your Website and Beyond

Business
You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way to get your brand noticed, but also a great way…

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

Business
You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you even know what e-commerce is about? Sounds harsh, but many…

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Business
Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking. As you lay out your products and site information, consider…

Search Engine Factors: Facts to Sharpen the Focus on Your Brand

Business
Most companies now know the importance of SEO, but SEO is changing all the time and ranking factors change continuously. What was once effective no longer is, and some tactics can even be damaging. If you want to focus on the tactics that work, there are a number of areas where you should be making your efforts. Here are some…

Just Add Water: Using the Buzz Around Major Events for Promoting Your Business

Business
It couldn’t be any easier than this. A major event and your business. It’s a match made in heaven. Here’s how to promote your brand using an age-old marketing strategy that more than half of all companies have forgotten. The Basics Regardless of the kind of business you run, you need a way to promote your business. Events are one…

Swift Success: Simple Strategies for Keeping Up With a Rapidly Growing Business

Business
A fast-growing, successful business is what most entrepreneurs dream of. But what happens if you become a victim of your own success? Sometimes a business can grow too fast, preventing you from managing it effectively, and that's when you need to put some simple strategies into effect. Focus on Your Team Make sure you put a great deal of focus…

Power in Numbers: Simple Ways to Use Sales Data to Boost Business

Business
Most businesses are concerned about sales figures. It’s only natural. When you’re in business, you have to worry about whether your company is profitable or not. Here’s how to look at the sales numbers and use them to boost the bottom line. Quantitative Analysis Simplilearn salesforce administrator certification will help your IT team get better at the quantitative side of…

3 Overlooked Strategies to Increase Revenue with a Job Board

Business
Job board market is rapidly emerging. Every day more and more people prefer to search jobs online. Besides, people are always interested in what’s happening in recruitment within their industry. If a person is looking for a job, he/she on the first place is going to check job boards that are relevant to his/ her industry. Passive job seekers also…

How to Use 3D Printing to Grow Your Roofing Business

Business
Technology is advancing at rates that seem faster than the speed of light but most businesses are hard pressed to keep up with changes that can have a direct impact on their bottom line. Some of the latest buzz is all about 3D printers and how they can ‘produce’ models lifelike enough to make a sale that would otherwise be…

Why Employee Training Should Be at the Top of Your 2016 To-Do List

Business
There’s no doubt that employee training is a worthwhile investment. A 2013 study by the American Society of Training and Development found that top-performing companies provided nearly twice the training of other companies; on average, companies offered employees about 30 hours of training each year, with the highest performers averaging almost 58 hours of training annually. So what are the…

New Technology for Growing Your Business

Business
So you have finally fulfilled a lifelong dream and have started your own business. Regardless of what kind of business it is, you are going to need to know what kind of tools will help you to succeed. But the choices can be bewildering at times. So to help you get over that first big hurdle, here are the types…

Technology Arrives in Real Estate!

Business
While so many businesses may be fighting the encroachment of technology, the world of real estate has continued to be one of the early adaptors. In fact, in the early days of cell phones real estate agents were among the early users who embraced them. They knew that with the advent of cell phones and then laptops that real estate…

5 Reasons Your Business Needs a Mobile Application

Business
As consumers shift from desktops and laptops to mobile phones and devices, the need to alter mobile marketing strategies is apparent. While you may have thought that mobile apps were only for major brand names like Amazon or Wal-Mart, the truth is they are beneficial to all businesses. Acting as another form of mobile marketing, apps allow businesses to reach…

Email Marketing Strategies to Implement on Your Blog

Business
Email marketing is highly effective for bloggers to increase sales and much more. It is not at all difficult to use this with a blog but the truth is that email marketing strategies are complicated. You need to be careful and always use appropriate strategies. There are various reasons why any business should use email marketing. We cannot deny this.…

Email Marketing – 4 Reasons Every Real-World Business Needs to Grasp the Nettle

Business
Every real-world business has some web presence and most have a website but many do not use email marketing. Is your business missing a wonderful marketing opportunity by failing to ask customers for their email addresses? Source: http://pixabay.com/en/mail-post-email-envelopes-152814/ Are you failing to serve your customers? 1.   Your Customers Are Online We all spend an increasing amount of time (and money)…

Online Marketing Trends for 2016

Business
With the year drawing to a close, it is obvious that online marketing has continued its growth through 2015 with various changes to how a company can interact with potential customers, increase brand awareness and that marketing online needs to be a fundamental part for any businesses to have a successful marketing campaign. When considering the changes of 2015, it…

6 Indomitable Trends in Mobile Commerce

Business
It can now be said that mobile commerce came of age with a whole range of technologies geared towards making the mobile shopping and transaction experience better. With the launch of Apple Pay followed by Google Pay and with an array of geo-location based technologies offering marketers more contextual and location based buyer information, mobile commerce is all set to…

Cloud Benefits for Your Business: 5 Crucial Advantages

Business
Businesses engaging with cloud services for the first time have many advantages open to them that can go a long way in helping them get a competitive age. Whether its increasing efficiency, enhancing data storage or freeing up resources, the benefits of using cloud based services are numerous. Here we take a look at five of the most crucial advantages…

Mobile Commerce: Trillion Dollar Opportunity

Business
The worldwide retail market is gigantic. eMarketer estimates the total retail sales worldwide will reach $24 trillion in 2015. That's 6.6% more than 2014, a very exciting growth. As it is with most industries today, the retail is experiencing a major shift as a result of technology advancement as well as changing consumer behavior and demographics. This shift is the…

The Benefits of Implementing Salesforce for Your Business

Business
Candy One of the most important benefits of creating and monitoring your projects in Salesforce is the capability to report on the assessable data that your company produces. Whether you are seeking to create reports on the number of tickets generated by a client, the number of hours a project takes or the income generated by a given task, integrating…

Be Ahead of the Game with a Dedicated App for Your Business

Business
With the evolution of technology, there is often the creation of new opportunities that businesses can exploit. People’s dependence on technology has shifted greatly with the rise of the smartphone and device era. Businesses have the opportunity to be ahead of the game by leveraging existing applications, as well as developing their own. The rise of apps has brought about…

The Benefits of Optimized Press Release for any Business

Business
Search engine Optimization possesses multiple branches, one of them being optimized press releases. Getting an optimized press release or news release is a very powerful adversary for your company to come up on the search engines result pages. The most important element that a press release provides is massive exposure. Through press release distribution, one can go out to a…

A Quick Guide to Business Intelligence and How it Could Help You

Business
In this new world of exciting online business, knowing what works and what doesn't is critical when it comes to pushing forward on your goals. For people in organisations wanting to track exactly that, business intelligence is the name of the game and learning as much as you can about the external and internal factors influencing your business is what…

How a New Business can Aim for Success in Any Area

Business
To succeed in business today, you have to be adaptable and have great skills in ideas and organisation. There’s countless people who go out and start up a business, and they enter into it with a the feeling that they'll turn on their tills or computer, or open their doors to the shop and just begin making money - only…

What Blog Advertiser Really Want From You

Business
Putting yourself in the shoes of potential advertisers looking to get results for their clients and build successful campaigns is what every blogger should consider doing at some point if long-term monetisation and career-based blogging is their goal. Thinking outside of your role as simply blogger and content creator, privy to the whims and desires of your audience, can be…

Your Website Sales Philosophy Using AIDA

Business
When you commission a website you do so for a specific purpose. Often it is to sell products or services. Many would be online businesses fail to develop a coherent strategy though. From the start you need to understand who your prospects are and how to take them through the customer journey. The AIDA model of sales provides a useful…

Why Has Online Purchasing By Consumers Not Lived Up To The Expectations Of Experts?

Business
Online purchasing by consumers has not lived up to the expectations of experts because of the following reasons. Firstly, the increasing number of cyber crimes delay people from making online purchases using their credit and debit cards. Some online shopping methods require consumers to give out their credit or debit card information. Online buyers argue that the Internet is the…