You are here: Home » Marketing

Top 5 Metrics to Keep an Eye on for a Successful PPC Campaign

Marketing
Despite the recent changes in the digital marketing landscape, pay-per-click advertising – PPC – is still one of the most effective instruments to use. A well-placed PPC ad has the potential to bring in lots of traffic. The impact of a carefully-crafted PPC campaign can be even greater than that. PPC campaigns are measurable; this is one of the strong…

Top 4 Marketing Automation Tools to Make 2018 Your Best Year Yet

Marketing
Marketing automation is one of the best investments you can make in the new year. If you have had trouble launching a marketing automation strategy in the past, the problem may be that you invested in the wrong tools. The marketing automation tools you choose will make or break your campaign. Here are some top marketing automation tools every brand…

How to Promote Health-Related Services Online

Marketing
Digital marketing benefits a whole range of industries. From finance to transportation, you can bet that companies are investing a great deal in terms of promoting their products and services online. Core services, in particular, are looking towards social media and the internet for a better way to connect with their audiences. At best, these services make use of a…

How the Right Software Can Supercharge Your Email Marketing

Marketing
A carefully optimized email marketing campaign will have a spectacular ROI. For every dollar marketers Investing email, they can expect to earn $44 back. But that doesn’t mean that email marketing is easy. Email marketers face three major challenges: Optimizing email campaigns requires months of split-testing and a large budget. Campaigns require a lot more set up then a typical…

Strategies for New Companies to Enter Saturated Markets

Marketing
Entrepreneurs looking to establish themselves in saturated markets have many challenges to overcome. At first, this may appear to be an insurmountable undertaking, but upon closer examination there are things that can be done to facilitate entry into new markets. In fact, experts do not recommend avoiding a market simply because it is saturated. On the contrary, saturated markets indicate…

5 Common Misconceptions about Digital Marketing – A Beginners’ Guide

Marketing
All the businessmen knows the importance of digital marketing in this advanced world. It is a very effective way to market your products and services in a world where people are reliant on technology. Since the scope of digital marketing is vast, many beginners face a few common misconceptions regarding it. Then it eventually results into failures in the digital…

Can You Still Impress The Generation Lost To Digital Marketing With Traditional Efforts?

Marketing
According the The Drum, digital marketing commands over 50% of total UK ad spend, in the last 22 years online advertising has become the most important marketing channel for brands due to being highly targeted and flexible. But traditional marketing efforts shouldn’t be forgotten about, and easy implementations into your marketing plan can return increased revenue. Here’s why your business…

Problems Associated with Email Verification and How to Address Them Perfectly

Marketing
Digital marketing or email marketing is ever growing and there are plenty of business opportunities that are created through this spectacular marketing medium. Though there are a whole lot of marketing tools available, email marketing is considered as one of the cheapest, yet most effective way to market your product, service or business to a target audience. As far as…

How Social Media and SEO Work Hand-In-Hand

Marketing
In the world of digital marketing, it seems as though everyone is obsessed with two things: social media and SEO. Granted, both can be amazing tools to gaining traction, especially if you’re a master of acquiring new users at a low cost. However, a lot of marketers struggle with not just how they work, but how they can work hand-in-hand…

5 Great And Easy Ways To Get More Email Subscribers

Marketing
A large mailing list is crucial to the success of any marketing campaign. But how do you get people to sign up for your mailing list anyway? Here’s a couple great and easy ways to get more email subscribers. 1. Offer Special Deals Of course, the content in your newsletter should be interesting in and of itself. But some users…

SendPulse: A Robust Platform for Automating your Marketing

Marketing
It is easy to start a business, but it is extremely difficult to maintain it at a later stage. In order to sustain in the business, you have to depend on various marketing tools such as Emails, SMSs, Web Push Notifications, and much more. These mediums help in remarketing your old customers and simultaneously generating new leads for flourishing your…

5 Proven Way to Market Yourself as a Thought Leader and Get Noticed

Marketing
In an era of marketing dominated by influencers, it’s perhaps more important than ever to signal yourself as a leader rather than a follower. The benefits of becoming a recognized thought leader within your industry are well documented, including… Being viewed as an authority figure: as result, your fans and followers are more likely to share your content and products…

5 Key Marketing and Branding Tips for Consultants

Marketing
In the business and marketing scene of today, it seems that there is increasingly only one real truth that most people need to adhere to as soon as possible - change is truly the only constant. Scary, but true and also an opportunity in disguise for a lot of brands out there to change or tweak their practices up a…

Why Authenticity Matters in Video Marketing – And How to Be More Authentic

Marketing
When you think about the marketing videos that you’ve seen (and by now, we’ve all seen a lot of marketing videos) what makes one stand out more than another? What about a video drives you to act, to learn more about the company, or share the video? Is it the great script, the cool effects, the meticulous editing that created…

3 Email Automation Techniques and How the Top Tools Stack Up

Marketing
There are close to 3.7 billion email users worldwide. That means that there is absolutely no reason a business shouldn’t use email marketing as part of their overall marketing strategy.  What better way is there to reach hundreds, thousands, even millions of potential customers? Although there is a huge opportunity in email marketing, it can also be difficult to stand…

6 Digital Marketing Best Practices You Must Use

Marketing
Gone are the days, when promoting a business used to be a matter of a few print and TV advertisements. Today, the businesses are exploring the global markets, and every brand is trying to reach the wider audiences. In such scenario, every business certainly needs a robust digital marketing plan, else, it can become very difficult for it to survive…

5 Reasons Why Email Marketing is a Must For Your Business

Marketing
Articles on social media marketing are a dime-a-dozen these days, but you have to search a little harder to find anything about email marketing. Why is that? Should we not worry about email marketing because it’s not relevant? Absolutely not. Email marketing is the secret ingredient that most companies are missing, and it’s time we fixed that. Join us as…

The Mechanics of Inbound Lead Generation: Critical Components

Marketing
2017 isn't the year for you to be sitting down twiddling your thumbs. You want to be busy, but the kind of busy where you know that every minute you are working, you are making a lot of money for you and your company. More money means more perks, and more perks lead to an enhanced quality of life. The…

Top Tips to Take Your Video Marketing Strategy to the Next Level

Marketing
When implemented correctly, video marketing can be extremely effective in improving user understanding of products and services, increasing brand visibility and organic traffic to websites, and most importantly, driving sales and conversions. According to a survey conducted by Wyzowl on a group of 230 marketers and online consumers last year, more than 60% of businesses have already jumped on the…

7 Ways to Encourage Subscribers to Forward Your Emails

Marketing
Email Marketing Subscribers Will Love Email marketing is a tricky venture, particularly since the goal is to cut through the masses of emails the average person receives in his or her inbox each day and have your message stand out. Once you’ve mastered the formula that gets people initially reading, the next step in a successful email marketing strategy is…

Ideas for Thanking your Customers and Increasing Their Loyalty

Marketing
Being thankful for what you have is the right way to get more. It can be applied to almost all sides of our life. But what is more, the same principle works in business: thank your clients for their loyalty and it will pay off. There are many ways to thank customers but most of them are not so obvious…

3 Tips and Tricks to Grow Your List of Subscribers

Marketing
Many web-based business models rely on a deep list of email subscribers for success, and thousands of webmasters around the globe have experimented with an uncountable number of ways to increase their list of subscribers. And many studies show that websites which successfully grow a strong list of subscribers turn a larger profit faster than those who fall behind in…

Four Ways to Advertise Your Website

Marketing
To get your website in front of as many people as possible, you need to really make it stand out against the millions of other sites out there, and you can do that by properly advertising it. Using the methods below, you can increase the amount of traffic that reaches your site, and hopefully increase your conversions and profits as…

Offline Marketing Options That Can Boost Your Online Sales

Marketing
For many businesses, online marketing has become a main way of advertising and promotion over recent years. Many companies are overlooking the traditional, offline marketing strategies that have proven themselves to be successful over time, and as a result of this some are losing out on customers or even profits. Businesses which implement truly successful marketing strategies tend to use…