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5 Proven Way to Market Yourself as a Thought Leader and Get Noticed

Marketing
In an era of marketing dominated by influencers, it’s perhaps more important than ever to signal yourself as a leader rather than a follower. The benefits of becoming a recognized thought leader within your industry are well documented, including… Being viewed as an authority figure: as result, your fans and followers are more likely to share your content and products…

5 Key Marketing and Branding Tips for Consultants

Marketing
In the business and marketing scene of today, it seems that there is increasingly only one real truth that most people need to adhere to as soon as possible - change is truly the only constant. Scary, but true and also an opportunity in disguise for a lot of brands out there to change or tweak their practices up a…

Why Authenticity Matters in Video Marketing – And How to Be More Authentic

Marketing
When you think about the marketing videos that you’ve seen (and by now, we’ve all seen a lot of marketing videos) what makes one stand out more than another? What about a video drives you to act, to learn more about the company, or share the video? Is it the great script, the cool effects, the meticulous editing that created…

3 Email Automation Techniques and How the Top Tools Stack Up

Marketing
There are close to 3.7 billion email users worldwide. That means that there is absolutely no reason a business shouldn’t use email marketing as part of their overall marketing strategy.  What better way is there to reach hundreds, thousands, even millions of potential customers? Although there is a huge opportunity in email marketing, it can also be difficult to stand…

6 Digital Marketing Best Practices You Must Use

Marketing
Gone are the days, when promoting a business used to be a matter of a few print and TV advertisements. Today, the businesses are exploring the global markets, and every brand is trying to reach the wider audiences. In such scenario, every business certainly needs a robust digital marketing plan, else, it can become very difficult for it to survive…

5 Reasons Why Email Marketing is a Must For Your Business

Marketing
Articles on social media marketing are a dime-a-dozen these days, but you have to search a little harder to find anything about email marketing. Why is that? Should we not worry about email marketing because it’s not relevant? Absolutely not. Email marketing is the secret ingredient that most companies are missing, and it’s time we fixed that. Join us as…

The Mechanics of Inbound Lead Generation: Critical Components

Marketing
2017 isn't the year for you to be sitting down twiddling your thumbs. You want to be busy, but the kind of busy where you know that every minute you are working, you are making a lot of money for you and your company. More money means more perks, and more perks lead to an enhanced quality of life. The…

Top Tips to Take Your Video Marketing Strategy to the Next Level

Marketing
When implemented correctly, video marketing can be extremely effective in improving user understanding of products and services, increasing brand visibility and organic traffic to websites, and most importantly, driving sales and conversions. According to a survey conducted by Wyzowl on a group of 230 marketers and online consumers last year, more than 60% of businesses have already jumped on the…

7 Ways to Encourage Subscribers to Forward Your Emails

Marketing
Email Marketing Subscribers Will Love Email marketing is a tricky venture, particularly since the goal is to cut through the masses of emails the average person receives in his or her inbox each day and have your message stand out. Once you’ve mastered the formula that gets people initially reading, the next step in a successful email marketing strategy is…

Ideas for Thanking your Customers and Increasing Their Loyalty

Marketing
Being thankful for what you have is the right way to get more. It can be applied to almost all sides of our life. But what is more, the same principle works in business: thank your clients for their loyalty and it will pay off. There are many ways to thank customers but most of them are not so obvious…

3 Tips and Tricks to Grow Your List of Subscribers

Marketing
Many web-based business models rely on a deep list of email subscribers for success, and thousands of webmasters around the globe have experimented with an uncountable number of ways to increase their list of subscribers. And many studies show that websites which successfully grow a strong list of subscribers turn a larger profit faster than those who fall behind in…

Four Ways to Advertise Your Website

Marketing
To get your website in front of as many people as possible, you need to really make it stand out against the millions of other sites out there, and you can do that by properly advertising it. Using the methods below, you can increase the amount of traffic that reaches your site, and hopefully increase your conversions and profits as…

Offline Marketing Options That Can Boost Your Online Sales

Marketing
For many businesses, online marketing has become a main way of advertising and promotion over recent years. Many companies are overlooking the traditional, offline marketing strategies that have proven themselves to be successful over time, and as a result of this some are losing out on customers or even profits. Businesses which implement truly successful marketing strategies tend to use…