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How Voice Search Will Disrupt the Google Algorithm

Search Engines
Digital voice assistants like Amazon Alexa and Siri have already begun to cut into Google’s monopoly on Search Engine Optimization techniques. With 25% of consumers reporting they plan to purchase a smart speaker in 2019, the industry is preparing for even more changes. Stricter laws governing the use of phones while driving have boosted the use of voice search. Each…

5 White-Hat SEO Strategies That Will Drive Growth

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The Google algorithm has hundreds of signals that ensure the pages are ranked are relevant to the keyword search terms. By knowing which factors play an important role, you will be able to optimize accordingly. This can be the ultimate difference between success and failure. In this post, we will concentrate on areas that give better results and a good…

6 Actionable SEO Strategies for an Online Marketplace Website

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Unless you, a marketplace owner, have a substantial paid marketing budget to acquire traffic and sales on an online marketplace, investing in search engine optimization (SEO) strategies is the sensible solution. There are 3 options for you: Hire an SEO agency Handle the SEO work yourself, Work with a marketplace software In either of these three solutions, the expense incurred…

Actionable SEO Tips for Your E-commerce Website

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When you are trying to make your e-commerce website a success, there are certain tips you will need to follow to meet all your goals. Running one of these websites can be a real headache because of all the challenges associated with it, but there are some easy ways to gain a bigger online presence. If you want more people…

Get S.M.A.R.T.! A Unique & Effective SEO Strategy

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Have you ever taken up a New Year’s Resolution and failed at it miserably (after the first 15 days)? Well, it is not uncommon for people to feel dejected once they see that results are not that visible, even after the 15-day mark. This impatience is the main reason for people losing focus; and the same goes for the business…

Can Content Optimisation Really Improve My Site’s SEO Performance?

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Overlooking the importance of content optimisation in an SEO campaign can cost your business thousands, if not millions of dollars in lost revenue. The major impact of an SEO performance for years has been as a result of acquiring links from relevant and authoritative sites. However, as Google’s algorithm has become smarter and continues to learn, it is shifting the…

Top 12 SEO Tools for Modern Digital Marketing

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You cannot drive traffic to your site without SEO.  SEO is the fuel that runs the digital marketing systems. So, you have to employ the right SEO strategies and tools to win in digital marketing. To help you get ahead of your competition, here are some of the best SEO tools you need: Google Keyword Planner Keyword research is at…

9 Strategies for Increasing Your SEO Visibility

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SEO lives on, and it will outlive all the changes in Google’s ranking algorithms. Because of changes in SEO strategies, you’ll notice when your page is no longer on the first page of search engine result pages. SEO visibility refers to the metric that tells you where the percentage of all possible organic clicks your website is getting for a…

Keeping Negative SEO at Bay – a Bird’s Eye View

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The SEO industry is a dynamic one where “change” is constant. The scenario of this industry has evolved over the years. Experience has made webmasters even more skilled and every other day they come to realize newer aspects of this field. Until few years ago, you could escape by employing few black hat SEO tricks (although the results were short…

Google’s Guidelines and Algorithms

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One of the hardest thing to do correctly today as a webmaster is to properly make use of search engine optimization. What Do I Mean? The reason why SEO or search engine optimization is such a difficult task to do correctly is mainly because of the reason that Google doesn’t actually want us as webmasters to practice SEO. Why? Well,…

Improving Your Local SEO

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These days, it is a given that any retailer or business that relies on foot traffic needs to have a strong presence on the Internet to survive. The problem is that not enough businesses realize that they can reach their local audience more effectively on the Internet when they utilize good local SEO tactics. If you are located in Arizona,…

Is SEO Still Relevant for Online Marketing?

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In 2017, you’ll find plenty of gurus and online personalities heralding the end of an era in terms of search engine marketing (i.e. SEO). They’ll cite the rise and increasing dominance of social networks, mobile apps and the overall decrease of search engine authority as the culprits. Search engines like Google, they say, simply can’t get you as far with…

Speaking of Searching: Voice Search and SEO

Search Engines
Talking to the computer and asking questions has been a sci-fi staple for decades. The introduction of more reliable and easy to use voice search tools in recent years – Siri from Apple, Cortana from Microsoft, Alexa from Amazon, Google Voice Search, amongst others – has moved it into the real world. But what does this mean for marketing and…

SEO Mistakes Small Businesses Should Avoid

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If you’re new to the world of online business, you know the importance of SEO, and you might be working in the right direction even. However, if things are still not working for you, we assume you’re making at least one of the following SEO mistakes small businesses should avoid it. Here's 8 SEO Mistakes Small Businesses Should Prevent 1.…

The History of SEO: How it Help Grow The Internet

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While the casual user may not be familiar with the acronym SEO, the term is very important in the world of internet marketing, sales and promotion. It stands for Search Engine Optimization, and as its name suggests it involves taking the actions that will help push a website to the top of a search engine results page. In an age…

SEO: The Shortest Way to a Successful Business

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Search engine optimization, or SEO for short, implies optimizing a website so that it becomes a top search engine result in its field, thus drawing in considerable amounts of traffic. Each search engine (Google, Yahoo!, Bing, etc.) has various criteria according to which it determines what content is relevant, and thus worthy of being a top result, and what content…

What Mobile-First Indexing Means for Your SEO Strategy

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Despite increased attention, favoritism towards mobile pages, and “Mobilegeddon” updates, until recently, Google was indexing desktop pages first, before their mobile counterparts. Now, Google is officially indexing mobile pages first. It’s the latest in a long line of changes that favor mobile pages over desktop pages, and Google has even gone on record to state that desktop pages aren’t necessary…

Why Chasing Rankings for SEO Is Not Always a Guaranteed Road to Success

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Although SEO has changed a lot over the past 5 / 10 years, the need to get your site ranking in the search engines has not, but still too many businesses focus on going hell for leather to get top of the game, but never really understanding just what impact these rankings are going to achieve, if of course, any.…

10 SEO Tricks You Will Need to Use in 2017

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It’s hard to keep track of what’s changing in SEO, but doing so could lead to a far more productive campaign. It can influence your site design, blog content, social strategy, and other primary marketing factors. Entering 2017 with an outdated SEO strategy could be the mistake that leaves you in the dust. It’s vital to understand the way that…

The End of Google Penguin 4.0

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There has been updates of the Google Penguin since the first one in 2012 then 2013 and another one in 2014. Well the version 4.0 released early 2016 is the last update of google penguin. There will be no further updates of Google Penguin since it runs on real time. What is Google Penguin? Google Penguin is an algorithm update…

Top 5 Benefits of Search Engine Optimization

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Search Engine Optimization has been accepted and adopted extensively. It is regarded as an effective online marketing technique with the digital scenario being transformed noticeably. Nevertheless, the position of Search Engine Optimization stands tall as it helps to develop your business to a greater level. The advantages are massive and we have detailed a few of them below. If you…

SEO After Penguin: How Have Things Changed?

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While Google’s Penguin search engine update may have led webmasters to improve and streamline both website content and linking practices, life after Penguin has greatly affected the landscape of the web as a whole. Fluff, non authoritative web pages and low quality content has pretty much been phased out as most search engine queries almost perfectly match with all result…

5 Key Factors in a Successful SEO Campaign

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SEO is often sold as a formula. You need a certain number of words, a specific number of backlinks, and you’ll be able to meet your traffic goals. There is no doubt that this formula is important, but there are several other key factors in how successful your SEO campaigns are. If you want to build a profitable online business,…

Link Building for Better Ranking on Google

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Having problems with getting high ranks on Google? Despite so much focus on keywords as well as other search engine optimization factors, still, you get very little traffic to your website. Well, it’s time to invest on backlinks. After an analysis of one million Google search results, they came up to a conclusion that backlinks remain an imperative ranking factor…

The Future of Web Surfing: SEO Trends From Expert Insiders

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Keeping track in a constantly changing world of SEO is difficult. One moment you might be a master at one SEO strategy, the next moment that same technique will be obsolete. Experts and SEO practitioners are all predicting and practicing the new forms to best take advantage of new SEO methods. New Mediums of Search Terms such as technical SEO…

Video SEO Tips That Can Impact Your Search Rankings

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If you’re not producing video content and taking full advantage of today’s video sharing platforms, you’re missing out on a lot of opportunities to boost your online presence and attract more traffic. Everyone is searching for videos nowadays. In fact, videos are slowly dominating internet marketing, especially now that search engines have begun to prioritize video content in search results…

Common SEO Mistakes Startups Make and How to Avoid Them

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Many business professionals today associate SEO with shady ploys to raise rankings, such as keyword stuffing. However, SEO serves as an integral part of every digital marketing plan. If you’ve avoided it so far, now is the time to invest in SEO and the digital health of your startup. The Importance of SEO for Startups SEO can be a cutthroat,…

Advanced SEO Techniques: GEO Tag Photos and Host Location

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Each time you look back through personal photo libraries, it is always fun to reminisce the places you’ve been. You might have wished you could remember the exact place you were in when you took each photo. Or perhaps you’ve got a cool series of pictures that you’ve taken in some hard-to-find places that you’d like to share to the…

Mistakes You May Be Making In SEO Without Even Knowing It

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SEO is constantly evolving, improving and basically changing. It is quite common to end up making mistakes without even realizing it because of the constant change that appears. We are faced with so many different possible mistakes that can be made on the long run in search engine optimization. While we cannot focus on every single mistake that could appear…

The Most Important Aspects of Good SEO

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When it comes to making a profit from your website, Search Engine Optimisation (SEO) is hugely important. Whether you run a blog which you monetise through advertising, an affiliate marketing site or even an e-commerce store, being first or at least close to the top in Google’s Search Engine results is hugely important when it comes to attracting new customers…
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