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What Mobile-First Indexing Means for Your SEO Strategy

Search Engines
Despite increased attention, favoritism towards mobile pages, and “Mobilegeddon” updates, until recently, Google was indexing desktop pages first, before their mobile counterparts. Now, Google is officially indexing mobile pages first. It’s the latest in a long line of changes that favor mobile pages over desktop pages, and Google has even gone on record to state that desktop pages aren’t necessary…

Why Chasing Rankings for SEO Is Not Always a Guaranteed Road to Success

Search Engines
Although SEO has changed a lot over the past 5 / 10 years, the need to get your site ranking in the search engines has not, but still too many businesses focus on going hell for leather to get top of the game, but never really understanding just what impact these rankings are going to achieve, if of course, any.…

10 SEO Tricks You Will Need to Use in 2017

Search Engines
It’s hard to keep track of what’s changing in SEO, but doing so could lead to a far more productive campaign. It can influence your site design, blog content, social strategy, and other primary marketing factors. Entering 2017 with an outdated SEO strategy could be the mistake that leaves you in the dust. It’s vital to understand the way that…

The End of Google Penguin 4.0

Search Engines
There has been updates of the Google Penguin since the first one in 2012 then 2013 and another one in 2014. Well the version 4.0 released early 2016 is the last update of google penguin. There will be no further updates of Google Penguin since it runs on real time. What is Google Penguin? Google Penguin is an algorithm update…

Top 5 Benefits of Search Engine Optimization

Search Engines
Search Engine Optimization has been accepted and adopted extensively. It is regarded as an effective online marketing technique with the digital scenario being transformed noticeably. Nevertheless, the position of Search Engine Optimization stands tall as it helps to develop your business to a greater level. The advantages are massive and we have detailed a few of them below. If you…

SEO After Penguin: How Have Things Changed?

Search Engines
While Google’s Penguin search engine update may have led webmasters to improve and streamline both website content and linking practices, life after Penguin has greatly affected the landscape of the web as a whole. Fluff, non authoritative web pages and low quality content has pretty much been phased out as most search engine queries almost perfectly match with all result…

5 Key Factors in a Successful SEO Campaign

Search Engines
SEO is often sold as a formula. You need a certain number of words, a specific number of backlinks, and you’ll be able to meet your traffic goals. There is no doubt that this formula is important, but there are several other key factors in how successful your SEO campaigns are. If you want to build a profitable online business,…

Link Building for Better Ranking on Google

Search Engines
Having problems with getting high ranks on Google? Despite so much focus on keywords as well as other search engine optimization factors, still, you get very little traffic to your website. Well, it’s time to invest on backlinks. After an analysis of one million Google search results, they came up to a conclusion that backlinks remain an imperative ranking factor…

The Future of Web Surfing: SEO Trends From Expert Insiders

Search Engines
Keeping track in a constantly changing world of SEO is difficult. One moment you might be a master at one SEO strategy, the next moment that same technique will be obsolete. Experts and SEO practitioners are all predicting and practicing the new forms to best take advantage of new SEO methods. New Mediums of Search Terms such as technical SEO…

Video SEO Tips That Can Impact Your Search Rankings

Search Engines
If you’re not producing video content and taking full advantage of today’s video sharing platforms, you’re missing out on a lot of opportunities to boost your online presence and attract more traffic. Everyone is searching for videos nowadays. In fact, videos are slowly dominating internet marketing, especially now that search engines have begun to prioritize video content in search results…

Common SEO Mistakes Startups Make and How to Avoid Them

Search Engines
Many business professionals today associate SEO with shady ploys to raise rankings, such as keyword stuffing. However, SEO serves as an integral part of every digital marketing plan. If you’ve avoided it so far, now is the time to invest in SEO and the digital health of your startup. The Importance of SEO for Startups SEO can be a cutthroat,…

Advanced SEO Techniques: GEO Tag Photos and Host Location

Search Engines
Each time you look back through personal photo libraries, it is always fun to reminisce the places you’ve been. You might have wished you could remember the exact place you were in when you took each photo. Or perhaps you’ve got a cool series of pictures that you’ve taken in some hard-to-find places that you’d like to share to the…

Mistakes You May Be Making In SEO Without Even Knowing It

Search Engines
SEO is constantly evolving, improving and basically changing. It is quite common to end up making mistakes without even realizing it because of the constant change that appears. We are faced with so many different possible mistakes that can be made on the long run in search engine optimization. While we cannot focus on every single mistake that could appear…

The Most Important Aspects of Good SEO

Search Engines
When it comes to making a profit from your website, Search Engine Optimisation (SEO) is hugely important. Whether you run a blog which you monetise through advertising, an affiliate marketing site or even an e-commerce store, being first or at least close to the top in Google’s Search Engine results is hugely important when it comes to attracting new customers…

How to Audit for White Hat SEO

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Search Engine Optimization (SEO) evolves as it should. SEO belongs to a world in transformation, so it cannot remain static. As evolution will have it, the end remains unknown; the challenge lies in getting there. What they call "white hat" SEO refers to the best practices for search optimization. If you want to meet Google guidelines, you have to know…

SEO Tips for Artisan Food Producers

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The world of artisan food is growing rapidly. We consumers cannot get enough of freshly roasted coffee beans, organic vegetables and ‘clean’ food free from additives. It is a competitive market, but one that any motivated entrepreneur can crack if they have a bit of SEO expertise. Here are some useful tips for artisan food producers looking to build or…

4 Simple Growth Tips for Enhanced Local SEO

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Conventional SEO focuses primarily on one thing – higher rankings for specific keywords. However, local SEO is a bit more challenging because you're competing over keywords that are popular among searchers who are likely to be local prospects. In some cases, it is easier to gain higher rankings for local keywords than it is to reach the first page of…

How Google Panda Changed SEO?

Search Engines
The Google Panda update was launched in 2011 with the sole purpose of preventing sites with low quality content from making their way into the top position of Google search results. There are numerous updated versions of Google panda available today. The latest version is the Google Panda 4.2. This version helps detect low quality sites that were previously undetected.…

Leveraging Local SEO: Achieving the Coveted 3-Pack

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Local SEO optimization has long been an essential practice for businesses targeting local customers. Whether you run a florist, a restaurant, or any other local business, you'll want to make it as visible as possible to your customers. And these days, that means appearing in the local search results. As you probably know already, Google regularly shakes up the SEO…

3 Tips for Bolstering Your Branding Using SEO

Search Engines
Search engine optimization can be used in many ways to increase the success and ubiquity of your business online. From on-page optimizations to local listings and even blogging and mobile engagement, certain SEO tactics used in the proper way can help take your business to the next level with long-term, sustained growth. However, it’s often found that the branding aspect…
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