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What Exactly is SEO?

SEO News
SEO can include black hat, grey hat, or white hat methods. You can include link building in your plans or try to gain more traffic organically. Anytime you work improving the performance of a website, you’re performing SEO. That means that every time you add a new blog post or update the metadata on your webpages, you are engaging in…

What is Trust Flow and Citation Flow, The Majestic Link Metric?

SEO News
Ever since Google PageRank stop updating back in October 2014, Majestic's trust and citation flow and Moz's domain and page authority metric had become a powerful tools to measure a website's value or rank. These website link metric measurement tools comes into my attention because recently i've helped a friend purchase a website, he's clueless about website value so i…

Some of the Common SEO Trends That Will Dominate 2015 – Word of Caution for Marketers

SEO News
It is true that the SEO industry of 2015 is almost unrecognizable from that of 2011 and earlier as there are too many changes and developments that have taken place in between. As there were too many algorithm updates that changed the entire SEO industry and the way the internet marketers did business, there are always new trends dominating the…

SEO and native advertising: what’s the deal?

SEO News
With both SEO and native advertising set to evolve in 2015, we check out the trends advertisers and businesses should be looking out for this year, along with how search engine optimisation and native ads can work together. With algorithms changing as often as the weather, it’s important that both content marketers and SEO guru’s keep on top of their…

Difficult to Succeed Online without Professional SEO Help

SEO News
To succeed in your quest to run a business online, you do it by strategy as opposed to chance. These are not the days when you only needed to have a decent website and it would automatically generate sales for you. Search engine rules change, and so is the need to fine-tune your site in regards to those changes. Until…

6 Reasons Why Your Business Needs SEO

SEO News
SEO (Search Engine Optimization) should form a vital part of your company’s marketing strategy. You could have the best looking, easiest to use website in the world, but if nobody can find it, your hard work will have been for nothing. But don’t just take our word for it, here are six reasons from the creative agency Creative Spark on…

How to Optimize Your Website According to Newly Updated Google Panda?

SEO News
The common aspiration of all webmasters in the world is to rank on the top of the search engines, like Google. Thus, they have done all to this end that may make the site not reader friendly. Since the new release of Google Panda, people can no longer do it like before to boost website traffic. Maybe now, some readers…

Technical SEO Elements to Win an SERP Rank – When Winning Becomes Easier

SEO News
SEO is indeed a competitive sport, so much that competing for a certain page ranking on the search engines can feel a lot like participating in the Olympics and winning that may seem like winning a gold medal at the Olympics! With the advancement of web tech strategies, there’s a corresponding list of ranking factors that play a vital role…

5 Frustrating Misconceptions That Your Clients Have about SEO

SEO News
With the way the Internet has been going for the past few years, it is highly likely that the search engine is perhaps the most misunderstood service the Internet has to offer. It is almost completely littered with misattribution as well as misunderstanding, (more…)

Google Drop Profile Photo from Authorship in Search Results

SEO News
Ok, now we all know Google hate our faces and decided to remove it completely from Google Search Results :) no pun intended. Big news coming from Google+ last night that announced Google will drops profile photos, Google+ circle count from authorship in search results. According to Google’s John Mueller, the less clutter (without profile photos) will not effect the…

SEO in Melbourne – What Changes You Need to Make to Your Site After Google Hummingbird

SEO News
Google has changed the game once again. Late last year, it introduced another algorithm change, this time called Hummingbird. Among the most significant changes that Hummingbird made was taking away the organic search results in Google analytics. Now, sites can’t tell what keywords their visitors are using to get to their sites. (more…)

An Easier Way To Get Page 1 Rankings By Using A Long-Tail Keyword Strategy

SEO News
If you’ve ever attempted to optimize your website for page 1 rankings on Google, you’ll know that the Search Engine Optimization (SEO) is indeed a difficult art to master with a landscape that is changing so rapidly that what works today may seem to become obsolete in a month from now. (more…)