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Final Descent: What to Do When Your Google Rankings Take a Hit

Website Development
Most businesses want to appear high up in the search rankings for relevant keywords, and you are probably no exception. So what happens when you suddenly find out that your rankings have taken a hit? This is a situation that happens to many businesses, and it can be a nasty shock. Fortunately, all is not lost. There could be any…

It’s All in the Code: Creating a User Friendly Website

Website Development
Need a more user friendly website? User-friendliness is critical for increasing conversions. The more user friendly your site is, the more people will want to use it. (Makes sense, right?) It's not enough to have a site that just promotes products or services on it. In the competitive world of online marketing, your site needs to appeal to users. It…

Balancing Act: 7 Essential WordPress Plugins and How to Use Them Without Speed Issues

Website Development
When you first get into WordPress, there is a huge variety of WordPress plugins to choose from. Many of them interfere with your site’s speed, however - and not in a positive way. If you are looking for some high-quality WordPress plugins, here are 7 of our favourites that won’t drag down your load times. W3 Total Cache This is…

8 Creative Resources to Generate Web Design Ideas

Website Development
A great website will have a variety of facets. It’s new, yet feels familiar. It’s easy to navigate and easy on the eye. It’s innovative, but stays within the status quo of design. Creating a website that’s not a copy isn’t easy, but if you go to the right sources for inspiration, you’ll be surprised at what you can come…

How to Know If You’re Choosing the Right Domain Registrar for Your New Website

Website Development
Starting to look for a domain registrar? You might have known by now the surprising differences in what each offer – or fail to offer. Shopping around tends to confuse even the most seasoned business owner. There’s a recipe you should consider if you are to find a good domain registrar for your website. Here are them: Competitive pricing. As…

Website Optimization for Pharmaceutical Companies through SEO

Website Development
Statistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines, and medical equipments, laboratory chemicals, and pharmaceutical related products hardly…

Advantages of Infographics over Written Content

Website Development
Creating a presentation comes with a very unique set of challenges. Presenting it, however, is a whole different beast entirely. When trying to come up with ideas for a presentation, many presenters resort to using software where you can simply add images and text to get your point across. This is a very effective and modern way to present information…

Web Design vs. Graphic Design: What Is the Difference?

Website Development
If you're interested in pursuing graphic design, you might have asked how it differs from web design. They're the same thing, right? The terms are often used interchangeably, since most people don't understand the difference. Sure, they are both involved with design--and, they can overlap. Nonetheless, they are separate disciplines which require varying sets of skills. Both use visual techniques…

Local SEO: 3 Tips to Help You Rank Your Website Locally

Website Development
“It is essential that marketers dig deeper into search, social, local mobile data to understand how they all work in tandem to impact ranking.” - Jim Yu Local Search Engine Optimisation has become a vital part of your business’s overall digital media marketing strategy. Simply stated, to gain an edge over your competition, you need to make sure that your…

The 3 Needless Mistakes Killing Your Blogging Strategy and How to Fix Them

Website Development
If you entered the world of blogging with wide eyes and dreams of passive income, you're certainly not alone. However, the blogosphere has changed drastically within the past decade. What was once considered a digital gold rush has become an uphill battle for many aspiring bloggers failing to grow their audience or search presence. The three most common symptoms of…

How Creating Own Websites Can Help Online Language Teachers and Learners

Website Development
According to the British Council, there are about 375 million English as a Second Language (ESL) learners worldwide. As of 2017, it’s estimated that there are more than 1 billion people around the world learning English. Thus, it does not come as a surprise that the ESL school industry is currently booming. While there are many teachers who opt to…

How to Write SEO-Friendly Blog Posts Your Audience Will Read – and Love

Website Development
So, you have started a blog for your business – great! But are you seeing the results you had hoped for? Perhaps you have been blogging for months without much fanfare, or maybe you just started and want some tips for writing blog posts. Whatever your situation, there are key rules every blogger must follow when it comes to crafting…

Boosting Site SEO with Video Content

Website Development
Some time ago everyone was talking about the move towards mobile SEO and the importance to make all sites operate as smoothly as possible for the mobile devices. Now this has been widely accepted and the evolution of things led towards incorporating video into practically all online outlets. Large companies from around the world have acknowledged this necessity. Even Comcast…

What Will You Expect from a Good SEO Company?

Website Development
By employing the right SEO strategies, it is possible to get good ranking of your website. However, if you have an in-house SEO team, the digital marketing campaign can be worked out but if you have to hire the services of a professional, here lies the challenge as you have to zero-in on the right service provider. So, this article…

15 Wonderful Free Icon Sets

Website Development
Your choice of an icon set can make or break your interface in terms of impressing clients and creating a fun, creative frontend for your web project. Whether you're building a website, app, or blog, you need to install an elegant, well-designed icon set to enhance your design and give users a great first impression. Check out this 15 wonderful…

6 Logo Redesign Examples That Did (or Didn’t) Work

Website Development
Have you ever seen before-and-after photos of your favorite celebrity's plastic surgery? While it was their decision, you and every other fan still have an opinion. You may love their new body—or you may be upset that they look different. Celebs aren't the only ones who like to freshen their look now and then. Logo redesigns are the corporate equivalent:…

4 Ways to Minimize Your Website’s Bounce Rate

Website Development
The internet is a highly competitive environment for businesses, where search engines make it easy for consumers to simply go elsewhere if they’re dissatisfied with your website. If a web user clicks through to your website from the search engine results, only to leave shortly afterwards without navigating through your site, it’s a clear indication that something’s wrong. This is…

The 5 Benefits of Having a Top Search Engine Presence

Website Development
Search engine optimisation (SEO) is a huge industry and it’s set to be the service that propels businesses to the top of the ladder. A lot of businesses hire SEO experts to improve their search engine visibility and are rewarded with more customers. But how else can having a top search engine presence benefit your business? Organic Traffic Provides Sustainability…

Diagnose and Fix Your Connection Is Not Private Error on Your WordPress Blog

Website Development
We all know the benefits of using SSL certificate to turn our WordPress blog from HTTP to HTTPS. It helps to encrypt and secure all transmitted data between the web browser and the web server. It has become an essential element for the World Wide Web foundation, especially when you run an online store, which collects users' information as well…

What You Need to Know about Creating a Website

Website Development
If your business doesn’t have a website, it’s imperative that you start the work process on developing one immediately. The reason for this is because the internet has become the primary outsourcing funnel for any kind of business thanks to the unrivaled reach it has over the entire consumer base of the world. Online, you can find an audience for…

Exploring the Connections between HTML and SEO

Website Development
When most people think of search engine optimization (SEO), they also think of HTML, a unique language that gives webpages structure. It is crucial to combine both SEO and HTML together to ensure a high ranking website in the search engine results. HTML is utilized to various parts of a webpage, including the heading, images and special links. Below, you…

7 Ways to Create Your Website for Your Cellphone Accessories

Website Development
Nowadays, the majority of the population has a smartphone. And a smart businessman will know how to use this technological wave to his advantage. One kind of business that boomed with the advent of smartphones is the designing of phone cases. These trendy accessories come in a variety of designs. But what exactly is the best way of running a…

Importance of Strong SEO and Elegant Website Design for Dental Practices

Website Development
If you're like most dental company representatives, you want your organization to be as successful as possible. To ensure that this happens, it's important that you have an absolutely amazing online presence in full effect at all times. Doing so can help you connect with prospective dental clients that you have not reached through traditional marketing methods. Maintaining an incredible…

Website SOS: What to Do When Your SEO Rankings Plummet

Website Development
SEO is all about seeing your search engine rankings rise over time as you put in all that hard work. So it can be a real downer if suddenly you start to see your rankings fall—which can sometimes happen overnight. The urge may be to panic, but you need to find out what's going on, and fast. Depending on what…

Internet Insights: Designing Ways to Make Your Website a Lead Generating Machine

Website Development
It’s a great thing to have a website for your company. It is the outward face of your business and shows visitors what you’re all about. But it’s really not worth much unless it’s drawing traffic and generating new leads which you can convert to customers. Here are some great ways to make your website more effective in terms of…

SEO Factors You Need to Consider When You Design a Web Site

Website Development
SEO and web design in the modern online world need to go hand in hand. SEO optimization without good design will hurt the site. The exact opposite is also something you need to take into account. Search engine optimization is all about improving the possibility to rank your site high in results lists and web design is now connected with…

How to Best Design Your Website to Convert Traffic into Customers

Website Development
All website owners strive for a well-designed site that looks great and performs well. A clean layout and a beautiful, sleek theme promotes excellent user experience. Here are some tips on how to best design your business website to successfully convert your visitors: 1. Simple Design Beats Noise Every Time The 90s saw over-the-top, garish web designs that screamed loudly…

Web Design Trends to Watch Out For in 2017

Website Development
In today’s fast-paced life, what looked trendy or modern yesterday may suddenly become outdated overnight. Trends change fast. However, some trends that were once dismissed as having been overtaken by time may suddenly spring back in vogue. It is just the nature of life and the world of web design is not an exemption to this rule. So, where do…

Why Your Small Business Needs a Responsive Website

Website Development
Have you checked how your website looks on your smartphone or tablet? Is it sleek and functional or is half of your page missing? Having a website that works on mobile devices is more important than ever before, and if your site doesn’t fit the bill, you’ll lose customers. A responsive site looks great on all devices. If you’re already…

What to Consider When Hiring a Web Developer

Website Development
The benefits of hiring a qualified developer are vast, but hiring the right candidate for the job can be a difficult task. If you’re not well-versed in the field of development, sniffing out the most qualified developers can prove to be a more challenging task than most business owners presume. There are strategies you can use to ensure your hire…