4 ui elements to keep in mind when designing your app

Whether you are building out your first application ever or you have had experience doing it for others, you’re probably aware of how important design can be in the process of making a product you feel proud of. Once you have decided which pages you want to include and how you are going to structure your app, you’re also going to want to think about branding and how you want things to look.

Here are four UI elements you are going to want to pay attention to when putting the finishing touches on your application.

1. Colors

While colors might not seem like the most essential element to keep in mind, they can actually influence your user a lot. Different colors have different connotations, and by making one choice you could be signaling to users an intention that you don’t mean. Red might mean youth and aggression, while blue can be calming. This is why it is important to know your branding so you can make decisions that reflect that in your design.

2. Font

Likewise, font is one of those things that you might not think about much, but it can greatly affect user experience in a number of ways. Since more and more people are turning to a small screen like their phone or tablets, you need a font that can be easily read on both a computer and smaller devices. Serif fonts are typically more difficult to read on a phone than sans serif fonts, and you might see an app that provides both types of platforms use different choices in fonts depending on what device users might be on.

3. Imagery

Which types of photos, buttons, videos, and more you choose to use can also end up directing your users one way or another. If you don’t have your branding down, you can hone in on what you hope to accomplish from it through the use of an app design software. This can allow you to get feedback from designers and to tweak your UI easily, meaning you don’t have to start from scratch every time you choose to make a new decision relating to your design. Make sure that any imagery you use is consistent with the branding you have chosen.

4. Consistency

Consistency is essential for making an app that you can feel confident sharing. Using a variety of colors that are not in line with your branding, having different button sizes, and many different kinds of fonts might all seem like small things, but they can make your app look very amateur and can convince users to head to the competition instead. Before you go ahead and launch, double check to make sure you have consistent elements.

In summary

Your UI can help to keep users from logging off your app, which is why you want to make sure to spend some time getting those elements right. A consistent and well-thought-out design can make a world of difference when you want to stand out from the competition for your new product.

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