ghost-marketing-brand-imageWe all know that WordPress is a workhorse. Like lots of other people, we also love it and many of us have used it to build everything from ecommerce shops to simple microsites. But are you too deeply acclimatized with the WordPress environment. For a newcomer, the way in which WordPress has metastasized into “the operating system of the web” can obscure the essential function as a publishing platform. For the uninitiated, there can be lot of hurdles when it comes to starting off with a simple blog. Let alone creating a blog, there are even hurdles related to branding and marketing of your blog. This is where ghost marketing and a separate the branding division comes in.

Ghost marketing – The added benefits of employing a ‘ghost’

As the name suggests, it is needless to say that a ghost company will strive hard to achieve your goals of reaching out to the target audience in accordance with the product that you’re marketing. Since you don’t do it on your own, there must be some benefits due to which you will motivate yourself to get help from them. Here are some such benefits.

  • Experienced advocate for promoting business: As a newbie or a novice in the SEO industry, you might have a grip on the knowledge that is needed to start off your own blog, maintain it and also promote. During such a situation, a ghost marketing company can do wonders.
  • Saves time: Since you’re outsourcing your marketing tasks to a third-party ‘ghost’, you can save enough time that can be invested in something resourceful.
  • Brainstorm new ideas: The experienced advocate can offer you some new lucrative ideas to improve communications and may also help you employ some more effective tactics.
  • Improves profitability: The ‘ghost’ company can enhance your existing communications through a professional critique, add new prospects, improve profitability and close rates and enhance customer base.
  • Streamlines communications: A ghost marketer will streamline communications and messages, making them more memorable and effective for your target audience.
  • Implement measurable tactics: Since a ghost writer has more knowledge than you, he will also implement metrics and measurable tactics in order to increase ROI.
  • Work collaboratively: The ghost company will also work collaboratively within their team and also coordinate with you to meet your corporate objectives.

A look into the benefits of having a well-executed branding strategy

A company with a well-executed branding strategy gains competitive advantage over its rivals. The measure of a branding strategy is immediate recognition by your target audience and a consequent impact on your sales. Here are some benefits.

  • Makes purchasing decisions easier: A well-executed branding strategy will make it easier for your customers to take wise purchasing decisions about your products. They gain a confidence that the rand will keep meeting their expectations.
  • Strengthens your presence: Strengthening your presence in retail outlets and distributors is also possible through an effective branding strategy.
  • Easier introduction of new products: A strong brand makes it effortless to introduce a new product into the market that carries the same branding.
  • Value: A well executed branding strategy also ensures that your brand makes enhanced profits through increased revenue and improved distribution. This in turn, creates greater value for shareholders, making it easier for the company to attract investment and fund its future growth.

If you’re brand new to the social ‘Ghost’, you might be wondering where to start. Well, it all depends on how your business is presently utilizing the online world. Decide which profile best suits your business at the current stage so that you can get help from the right and the best team in the market.

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