How to Search Engine Optimization

Website Development

The Best Ways to Optimize Visuals for Search Engines

Many websites don’t optimize their images for site engines. Without mincing words, images are essential for augmenting your search engine optimization strategy. Apart from spicing up your webpages, they keep visitors hooked to your site and in turn, helps to increase ranking in search queries. Without wasting time, let’s take…Continue Reading→
Search Engines

Can Content Optimisation Really Improve My Site’s SEO Performance?

Overlooking the importance of content optimisation in an SEO campaign can cost your business thousands, if not millions of dollars in lost revenue. The major impact of an SEO performance for years has been as a result of acquiring links from relevant and authoritative sites. However, as Google’s algorithm has…
SEO News

What Exactly is SEO?

SEO can include black hat, grey hat, or white hat methods. You can include link building in your plans or try to gain more traffic organically. Anytime you work improving the performance of a website, you’re performing SEO. That means that every time you add a new blog post or…
Business

The Pillars of Local SEO

Local SEO has transformed search engines and businesses. We have outlined some of the best methods you can adopt in the local SEO business and getting ahead of the game.
Website Development

Are You Optimizing Your Website for Mobile Visitors?

Search engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic. Assuming…
Business

Search Engine Ranking: Maintaining Your Company’s Top Three-Pack Ranking

“Google only loves you when everyone else loves you first.” – Wendy Piersall Ranking in the top three-pack is the ultimate goal of all modern businesses, irrespective of the type of business. It does not matter whether the business is a local firm who uses search engine rankings to draw…
Website Development

10 Common SEO Mistakes That Prevent Your Content Pages from Ranking

Here’s why you need to embrace SEO. First, generating leads through search can grow your sales quickly. Why? Because the conversion rate can be high. According to SaaS Brand, “on average, search traffic converts 10x higher than the social media on desktops.” Search engine optimization is a long-term game. Taking…
Search Engines

Improving Your Local SEO

These days, it is a given that any retailer or business that relies on foot traffic needs to have a strong presence on the Internet to survive. The problem is that not enough businesses realize that they can reach their local audience more effectively on the Internet when they utilize…