How to Search Engine Optimization

Effectively Using SEO to Become an Authority in Your Industry

seo tips strategy search rankings authority

No matter your industry or target audience, it’s an undebatable fact you’ve got to perfect your SEO strategy if you hope to get your material in front of your target customer. While companies like Mimvi can help you perfect your SEO prowess, there are a few tips you can put to good use on your own to become an authority in your industry while boosting your search engine ranking. Pick a Niche Your industry is likely to have several areas…Continue Reading→

Improving Your Domain Authority to Rank High on Search Engines

domain authority improvement seo tips guides

If you are a startup trying to digest everything you need to know about ranking your website on Google, all that you have learnt will be boiled to the following: high quality content, number of backlinks, and optimum mobile use experience. The reason why they are important is because they somehow represent the online behaviour of users. They read content, they follow links out of a page, and they are mostly using their phones rather than laptops or PCs. However,…Continue Reading→

Optimizing Images for SEO – A Sneak Peek

optimizing images for seo

If you have a passion for photography and have opted for it as a profession, for commercial reasons, you would definitely want that your photographs should be visible to your target audience. And it goes without saying that you will have to take refuge in search engine optimization (SEO) for the same. However, you can improve your chances of you and your work being “seen” if you can enhance the quality of the images or rather the photographs that you…Continue Reading→

Ways Pinterest Will Help You Boost Your SEO Strategy

how pinterest can boost your seo strategy

Pinterest has really evolved over the years; then you know that it serves as a powerful visual SEO tool. However, it is still one of the most underrated platforms despite the traffic it can drive to your website. You will discover anything within different niches from fashion, sports to Toronto Massage App. If you put a strong and dedicated effort into Pinterest, it will pay off in so many ways especially when it comes to SEO boosting for your business.…Continue Reading→

SEO Tips: How to Perform Proper Keyword Analysis

seo tips how to perform proper keyword analysis

For all the new multimedia technologies and incredible advancements that take place online, the diverse and evolving world of SEO still relies heavily on keyword analysis. Overlooking this area is something that occurs quite regularly with the need to generate more content in a variety of forms, leaving gaps for website owners to have their search engine optimisation lagging behind their competitors. Keywords should be viewed as a compass that guides your standing and navigates to where you want to…Continue Reading→

5 Timeless SEO Principles That’ll Double Your Search Traffic

seo tips search traffic

In the internet world, especially in the SEO domain, things change fast. If you are a marketing professional then you might have observed how old strategies are getting outdated and the new techniques are occupying its place. SEO strategies that rocked last few years have been outdated after the emergence of Google, Panda, and Penguin. Though things are constantly changing and new technologies keep evolving, there are certain principles that you can follow to keep the ranking of your website…Continue Reading→

Do You Know Your Web Host Affects Your SEO Efforts?

do you know your web host affects your seo efforts

Does your web host affect your ranking on search engines? That’s the question we’d love to answer with this article, and we believe you’re also interested in knowing the answer too, right? Determining with high accuracy what factors affect the ranking of sites on Google is a herculean task thanks to the almost daily updates to Google’s ranking algorithm. Aside from the obvious and routine keywords optimization, linking building, reputation management, and other on-page campaigns are there other factors that…Continue Reading→

9 Strategies for Increasing Your SEO Visibility

how to increase seo visibility

SEO lives on, and it will outlive all the changes in Google’s ranking algorithms. Because of changes in SEO strategies, you’ll notice when your page is no longer on the first page of search engine result pages. SEO visibility refers to the metric that tells you where the percentage of all possible organic clicks your website is getting for a specific keyword. Even though there is more effort directed to content marketing, social media marketing, and mobile marketing, SEO will…Continue Reading→

SEO and Digital Marketing Tips for Startups

seo and digital marketing tips for startups

It’s no brainer that SEO doesn’t exist or run marketing on its own in a self-contained bubble, SEO, is only part of a bigger digital marketing framework. SEO, however, remains the biggest entity when it comes to finding answers to the elusive question How to get more traffic and customers to your site. As you may already know, your startup will be a hit or miss depending on how you market and if you reach your target audience. Traditional marketing…Continue Reading→

How Social Media and SEO Work Hand-In-Hand

how social media and seo work hand in hand

In the world of digital marketing, it seems as though everyone is obsessed with two things: social media and SEO. Granted, both can be amazing tools to gaining traction, especially if you’re a master of acquiring new users at a low cost. However, a lot of marketers struggle with not just how they work, but how they can work hand-in-hand to produce the maximum results. After all, when you break it down, both SEO and social media have similar structures…Continue Reading→

4 Tips for Multilingual and Multiregional SEO

multilingual multiregional seo tips

Single region SEO is slowly falling by the wayside and more companies are trying to go global with their SEO efforts. SEO is already an enigma for many and global SEO can seem like a nightmare, especially if you’re not well versed in SEO yourself. Here are four tips for multilingual and multi-regional SEO. Avoid Multiple Sites with Redirects Setting up multiple websites, each in a different language is a common method of trying to serve every major language your…Continue Reading→

The Important Ways SEO and Marketing Work Together

seo marketing work together

Brand promotion and reputation management are two huge struggles most online brands and businesses face on a daily basis. While some brands have done and continue to do well in traditional marketing endeavors, the future for most businesses is online. With both paid and organic methods for improving brand awareness and reach, finding the right combination is essential. Some businesses focus exclusively on search engine optimization, making it possible for them to earn tons of traffic naturally and without sustained…Continue Reading→

SEO and Blogging: How Has Blogging Changed over Time?

blogging seo

Blogging can be a great way to share your personal thoughts or to build your reputation as a business. There are millions of blogs on the web these days, but that doesn't mean you won't be heard. Setting up a blog is easier than ever. There are a number of tools and guides to help you in this process. Once you get going there are a few practices you can use to help readers or clients find your page. Starting…Continue Reading→

4 Essential Factors to Consider before Hiring an SEO Company

4 essential factors to consider before hiring an seo company

Every day, the average American consumer spends 10 hours and 39 minutes staring at a screen1. As consumers spend more and more time online, companies are playing catch up trying to get their brand’s message in front of them. Many businesses already have an online presence such as a blog or website. But that’s often not enough. The real challenge is in getting found online. Social media is good at attracting an audience, but it’s often difficult for small businesses…Continue Reading→

The 5 Mistakes That Can Derail a Local SEO Campaign

the 5 mistakes that can derail a local seo campaign

If you’re a small business with local interests, the notion of competing with major brands on a national scale in a search engine optimization (SEO) campaign can be intimidating. They’ve got years of experience optimizing for keywords that get millions of searches a day, and domain authority that would take many years and tens of thousands of dollars to match. Fortunately, there’s a cost efficient alternative in local SEO. Because local SEO uses a different algorithm than national SEO, and…Continue Reading→

What Does Google-Friendly Content Actually Mean?

what does google friendly content actually mean

There are so many SEO tutorials out there that talk about creating Google-friendly content but the truth is that they rarely properly explain what that is. Content is definitely one of the vital on-page SEO factors that help the site rank. Before any active SEO campaign is started, you want to be sure every single site page features engaging and helpful content. The upcoming SEO and digital marketing trends mainly point towards content marketing so it should be no surprise…Continue Reading→

Are You Optimizing Your Website for Mobile Visitors?

are you optimizing your website for mobile visitors

Search engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic. Assuming you’ve taken steps to optimize your website for regular searches from desktops and laptops, it may now be time to turn your attention to mobile optimization. While, of course, many…Continue Reading→

Search Engine Ranking: Maintaining Your Company’s Top Three-Pack Ranking

search engine ranking maintaining your companys top three pack ranking

“Google only loves you when everyone else loves you first.” – Wendy Piersall Ranking in the top three-pack is the ultimate goal of all modern businesses, irrespective of the type of business. It does not matter whether the business is a local firm who uses search engine rankings to draw customers to its door or whether the company's core business is conducted over the internet such as an eCommerce store. Studies have shown that the Google’s first page receives 95%…Continue Reading→

10 Common SEO Mistakes That Prevent Your Content Pages from Ranking

10 common seo mistakes that prevent your content pages from ranking

Here’s why you need to embrace SEO. First, generating leads through search can grow your sales quickly. Why? Because the conversion rate can be high. According to SaaS Brand, “on average, search traffic converts 10x higher than the social media on desktops.” Search engine optimization is a long-term game. Taking shortcuts no matter how interesting and promising it looks would only hurt your rankings. However, before you can implement the best practices, you need to know the common mistakes and…Continue Reading→

Should You Opt for In-House or Outsourced SEO?

should you opt for in house or outsourced seo

Search engine optimization is a necessity for basically all websites. This is not a secret and all businessmen are aware of this. The problem appears when choosing over in-house or outsourcing. Obviously, there are some advantages and disadvantages with both. This is what we will go over in the following paragraphs so that you can choose the option that is the best for your business. In-House SEO Advantages There is an increased knowledge about the business as the staff completely…Continue Reading→

Google’s Guidelines and Algorithms

googles guidelines and algorithms

One of the hardest thing to do correctly today as a webmaster is to properly make use of search engine optimization. What Do I Mean? The reason why SEO or search engine optimization is such a difficult task to do correctly is mainly because of the reason that Google doesn’t actually want us as webmasters to practice SEO. Why? Well, it’s not so much that Google doesn’t want us to make use of SEO. The problem lies within incorrect SEO…Continue Reading→

Final Descent: What to Do When Your Google Rankings Take a Hit

what to do when your google rankings take a hit

Most businesses want to appear high up in the search rankings for relevant keywords, and you are probably no exception. So what happens when you suddenly find out that your rankings have taken a hit? This is a situation that happens to many businesses, and it can be a nasty shock. Fortunately, all is not lost. There could be any number of reasons why your rankings are suffering. Here are the steps that you should take when you find out…Continue Reading→

Improving Your Local SEO

improving your local seo

These days, it is a given that any retailer or business that relies on foot traffic needs to have a strong presence on the Internet to survive. The problem is that not enough businesses realize that they can reach their local audience more effectively on the Internet when they utilize good local SEO tactics. If you are located in Arizona, then hiring the top SEO company in Scottsdale is a good investment in the future growth of your business. After…Continue Reading→

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

sem vs seo why both are vital to your business success

"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a vital part of any successful digital media marketing strategy. You might have a brilliant website that checks all the boxes regarding the User Interface and User Experience design best practices.…Continue Reading→

Is SEO Still Relevant for Online Marketing?

is seo still relevant for online marketing

In 2017, you’ll find plenty of gurus and online personalities heralding the end of an era in terms of search engine marketing (i.e. SEO). They’ll cite the rise and increasing dominance of social networks, mobile apps and the overall decrease of search engine authority as the culprits. Search engines like Google, they say, simply can’t get you as far with online marketing as they used to. While it’s certainly true that the World Wide Web is a bigger, more dynamic…Continue Reading→

13 Mistakes Businesses Make When Doing SEO

13 mistakes businesses make when doing seo

Developing an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many others. Of course, it all depends on how your SEO is designed. Many businesses fail to gain extensively from their SEO strategies due to making silly SEO mistakes. What are…Continue Reading→

Get better SEO results with CRO

get better seo results with coversion rate optimization cro

Conversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget that SEO is a marketing tool and its primary purpose is to drive business growth. If it’s not doing that, the truth is that it’s useless. This is where CRO…Continue Reading→

Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

local seo tips guides strategy

“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the world. A 2015 study conducted amongst USA citizens confirms this fact by demonstrating that 75% of Americans prefer Google over all of the other search engines. Yahoo and Bing ranked…Continue Reading→

6 Things to Keep in Mind before Remote Working in SEO

remote working seo tips guides

Working from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking up some SEO management skills, there are some things you should know before making the transition. Preparing for a Career in Remote SEO These are the considerations you’ll need to…Continue Reading→

Five Ways SEO Can Help Your Business Grow

five ways seo can help your business grow

SEO, or Search Engine Optimization, boosts a website's SERP or Search Engine Results Page rankings on search engines like Bing, Yahoo, And Google. For both small and large businesses, this can be of great help as it can help them grow over time. And while this may sound simple, SEO is something that requires both patience and dedication before the desired results can be achieved. However, when done right, it can boost your business to great heights. Here is a…Continue Reading→