How to Search Engine Optimization

Business

4 Essential Factors to Consider before Hiring an SEO Company

Every day, the average American consumer spends 10 hours and 39 minutes staring at a screen1. As consumers spend more and more time online, companies are playing catch up trying to get their brand’s message in front of them. Many businesses already have an online presence such as a blog…Continue Reading→
Website Development

Are You Optimizing Your Website for Mobile Visitors?

Search engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic. Assuming…
Business

Search Engine Ranking: Maintaining Your Company’s Top Three-Pack Ranking

“Google only loves you when everyone else loves you first.” – Wendy Piersall Ranking in the top three-pack is the ultimate goal of all modern businesses, irrespective of the type of business. It does not matter whether the business is a local firm who uses search engine rankings to draw…
Website Development

10 Common SEO Mistakes That Prevent Your Content Pages from Ranking

Here’s why you need to embrace SEO. First, generating leads through search can grow your sales quickly. Why? Because the conversion rate can be high. According to SaaS Brand, “on average, search traffic converts 10x higher than the social media on desktops.” Search engine optimization is a long-term game. Taking…
Search Engines

Improving Your Local SEO

These days, it is a given that any retailer or business that relies on foot traffic needs to have a strong presence on the Internet to survive. The problem is that not enough businesses realize that they can reach their local audience more effectively on the Internet when they utilize…
Business

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a…
Business

13 Mistakes Businesses Make When Doing SEO

Developing an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many…
Business

Get better SEO results with CRO

Conversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget…
Business

Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the…
Inspiration

6 Things to Keep in Mind before Remote Working in SEO

Working from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking…
Website Development

Website Optimization for Pharmaceutical Companies through SEO

Statistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines,…
Business

How to Choose a Specific Target Audience for Your SEO Campaign

Many businesses understand the importance of creating content to support an SEO campaign; they know that more, high-quality content will boost their authority, provide more text that can be optimized for target keywords, and will attract more inbound links from offsite authorities. However, writing “good” content isn’t enough to guarantee…
Website Development

Boosting Site SEO with Video Content

Some time ago everyone was talking about the move towards mobile SEO and the importance to make all sites operate as smoothly as possible for the mobile devices. Now this has been widely accepted and the evolution of things led towards incorporating video into practically all online outlets. Large companies…
Business

SEO vs Pay Per Click: Which Advertising Method is Better for my Business?

Search engine optimization and pay per click (PPC) advertising are two methods that are often used by marketers. However, each of these methods has its strengths and weaknesses that make them more suited for certain types of businesses. Also, in some cases, some businesses only have limited time and money…