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Local SEO: Tips and Strategies to Help Your Business Rank in the Top 3-Pack

“Basic search engine optimization (SEO) is fundamental. And essential. SEO will help you position your website properly to be found at the most critical points in the buying process or when people need your site.” – Victoria Edwards It is well-known that Google is the biggest search engine in the…Continue Reading→

6 Things to Keep in Mind before Remote Working in SEO

Working from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking…
Website Development

Website Optimization for Pharmaceutical Companies through SEO

Statistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines,…

How to Choose a Specific Target Audience for Your SEO Campaign

Many businesses understand the importance of creating content to support an SEO campaign; they know that more, high-quality content will boost their authority, provide more text that can be optimized for target keywords, and will attract more inbound links from offsite authorities. However, writing “good” content isn’t enough to guarantee…
Website Development

Boosting Site SEO with Video Content

Some time ago everyone was talking about the move towards mobile SEO and the importance to make all sites operate as smoothly as possible for the mobile devices. Now this has been widely accepted and the evolution of things led towards incorporating video into practically all online outlets. Large companies…

SEO vs Pay Per Click: Which Advertising Method is Better for my Business?

Search engine optimization and pay per click (PPC) advertising are two methods that are often used by marketers. However, each of these methods has its strengths and weaknesses that make them more suited for certain types of businesses. Also, in some cases, some businesses only have limited time and money…
Website Development

Importance of Strong SEO and Elegant Website Design for Dental Practices

If you're like most dental company representatives, you want your organization to be as successful as possible. To ensure that this happens, it's important that you have an absolutely amazing online presence in full effect at all times. Doing so can help you connect with prospective dental clients that you…

Marketing to the Mobile Masses: Navigating the Landscape of Local SEO

For local businesses, being able to market themselves effectively online is key to their success. In recent years, local SEO has completely revolutionized the way businesses reach out to local customers. In the past, SEO was all about generating the maximum amount of traffic to your website. Today, local SEO…

Is It Possible to Grow Too Fast in SEO?

SEO is a strategy that’s all about growth. You want to see higher authority, more traffic, and bigger returns over time. It’s definitely possible when you invest enough in your strategy. As you gain more influence, every piece of content becomes more valuable, you get better link opportunities, and all…
Search Engines

What Mobile-First Indexing Means for Your SEO Strategy

Despite increased attention, favoritism towards mobile pages, and “Mobilegeddon” updates, until recently, Google was indexing desktop pages first, before their mobile counterparts. Now, Google is officially indexing mobile pages first. It’s the latest in a long line of changes that favor mobile pages over desktop pages, and Google has even…
SEO News

What is Trust Flow and Citation Flow, The Majestic Link Metric?

Ever since Google PageRank stop updating back in October 2014, Majestic's trust and citation flow and Moz's domain and page authority metric had become a powerful tools to measure a website's value or rank. These website link metric measurement tools comes into my attention because recently i've helped a friend…