Two Tips to Market a Brand Globally
Whether you’re starting a blog or starting a new ecommerce shop, getting the word out about the new brand you are creating is quite difficult. However, with the power of the internet, you will be able to spread the word about whatever you are creating or selling like never before. However, it’s not quite as easy as simply building it and hoping that viewers and customers come. You need to have an understanding of SEO, and use real time conversion tracking from your viewers and customers in order to succeed at global marketing. With that in mind, here are two tips you can use to market your brand across the world – and bring in viewers and customers from all walks of life.
1. Learn SEO Basics
Although SEO can get a bit complex (especially when it comes to technical SEO), you need to make sure that you optimize your website for Google in order to gain any global traction. Whether you are simply looking for page views, or are actually marketing products, marketing your brand globally requires that you use best practices for setting up your website for Google.
This includes making your website crawlable to Google, submitting an XML sitemap, creating content that is paired with keywords relevant to your brand, and building backlinks to said content. When building these backlinks, make sure that you build backlinks to websites from different countries you are trying to market to, as this will help you to rank in these areas.
2. Track Conversion to Adjust Your Marketing Strategy
One of the most overlooked aspects of marketing is conversion tracking. This refers to assessing the success of your marketing campaigns, from email lead captures to sign ups or purchases. Tracking this data can help you to determine what went right – and what needs to be improved – within your global marketing efforts. Tracking conversion data can help in finding any insights as to how your viewers or customers are coming to your website, and what actions they are taking once they land there.
More importantly – at least from a global marketing perspective, you’ll get to see exactly where these visitors are coming from, both the country and the city. This will help you to determine what regions and countries to focus your marketing campaigns on, such as Facebook ads and email marketing campaigns.
Following the above tips will help immensely when figuring out how to market your brand globally. When doing so, you need to make sure that you think about where exactly you want to target your viewers and customers, both in terms of platform and location. For example, if you are focusing your global marketing efforts on luxury shoes, you’ll want to focus your global marketing efforts on areas that can afford to buy such products.
If you make sure that your SEO is up to standards, and that you are tracking conversions properly in terms of location, then your global marketing efforts should be ready to be launched in no time.