generate more leads and sales
Hand turning a knob to set a number of leads to the maximum to generate more sales. Composite image between a photography and a 3D background. Horizontal orientation.

Your content is the lifeblood of your business. It’s something you should never neglect and always be willing to invest in. But how do you know if what you’re doing is working? You can’t just look at the number of visitors that come to your website and think that’s enough information to determine your success with content marketing.

There should be essential metrics to track content performance. Thus, you may use tools to measure them, like the Google keyword rank tracker. This tool helps you monitor thousands of keyword positions on Google, to help you narrow down keywords that send traffic to your site.

Metrics To Measure Content Performance

There are many metrics to track content performance. To help you out, here’s a list of the essential metrics you can start with.

  1. Number Of Leads And Traffic

These are one of the most important metrics to track. The number of leads and traffic will tell you if your content has been successful or not overall, as well as on a day-to-day basis. Traffic is the number of unique people who come to your website, and leads are the number of new visitors who sign up for a free trial or other offers. This metric is indicative of content performance because it measures how many potential customers you’ve reached.

  1. Retention Rates

Retention rates measure how engaged your readers are with the content on your website. It’s an essential metric to measure when you want to know whether or not people actually enjoy what they read.

For example, if retention rates are low, the chances are there’s are things you need to improve. It could be on the topic of discussion (perhaps too complicated) or the design (isn’t quite catchy or a bit too fluffy).

Meanwhile, when retention rates are high, it usually means that your readers enjoy the post and want to stay on for more content.

  1. SEO Performance

young successful developer working with computer with "seo performance" on screen at workplace
a young successful developer working with a computer with “SEO performance” on screen at workplace

Aside from social media performance, SEO performance is an important metric to track. What’s great about SEO metrics is that it’s a relatively easy metric to measure. It allows you to track your content’s performance concerning other companies’ brands and products.

If your content isn’t reaching the people, it needs that’ll lead them to purchase decision or take some other action you want them to take, then that’s bad news. This might require you to fix something pronto.

Thus, you may start by identifying what might be the cause of poor SEO performance. Some SEO metrics you should be tracking would be Domain Authority (DA) and Page Rank (PR). Domain Authority measures the quality of a website based on its age, popularity, and trustworthiness. On the other hand, Page Rank indicates how many other pages were linked to your site.

It’s also important to track how you rank for keywords relevant to what you’re writing about. You’ll want to see if people who come over from a search engine on those terms are sticking around or if they’re doing a quick search and bouncing after some time.

  1. Number Of Shares, Likes, And Comments

Social media engagement is a vital metric to measure content performance. It measures how many people shared, liked, or commented on your post. These can be used as an indication of the social media virality and relevance of your content.

  • Number Of Shares

The more shares that you have for any given title means that it’s an interesting piece of content to share with a wider audience.

  • Number Of Likes

Likes are also an indication of social media engagement and interest in your content. The more likes you have, the higher the chance that people will be interested in what you’re posting or sharing on social media platforms.

  • Number Of Comments

Comments are a good indicator that your content has been well received by the audience. This is why they’re worth paying attention to when it comes to measuring content performance. The more comments you have on any given post means there’s also great interest in your content.

  1. Number Of Conversions

A conversion could be anything from making an online purchase, subscribing to your blog, or filling out a contact form. It’s also the ultimate indicator of success in a business. If you can’t convert your audience into customers, then what’s the point?

The number of conversions is the most important metric for assessing content performance. It tells you how many people are starting to engage with your brand and ultimately converting into paying customers.

Final Words

If you want to know if what you’re doing is correct, it may help to track your content performance. You can use these metrics mentioned to measure the success or failure of your website’s content strategy. This will help you identify which areas need improvement so that you can make changes quickly before they hurt your business. Use this data to improve how customers find and interact with your brand online.

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