Be Ahead of the Game with a Dedicated App for Your Business

With the evolution of technology, there is often the creation of new opportunities that businesses can exploit. People’s dependence on technology has shifted greatly with the rise of the smartphone and device era. Businesses have the opportunity to be ahead of the game by leveraging existing applications, as well as developing their own. The rise of apps has brought about a new marketplace and revenue stream. Many businesses may struggle with ideas on how they can successfully integrate application technology…Continue Reading→

Tips to Help Improve your Company’s Data Security

As your company expands and grows, the threat of a security breach also increases. Therefore it’s vital to prepare accordingly for these types of threats, regardless of the size of your business or what stage of development you’re in as a company. After all, an IT security breach can temporarily disable everyday business, so it’s important it’s at the forefront of decisions you make. Regularly examining and reviewing your current security policies is a must, but we’ve come up with…Continue Reading→

3 Ways Smart Technology Will Change Our Jobs, Lives and World

Smart devices. It all started with the advent of smartphones, and now a whole host of wearable tech is entering the market, from smartglasses and smartbands to smartwatches. These gadgets are further supported by evermore sophisticated software and cloud-based systems. But where and when will it stop, and what impact will this technology have on our lives? Read on to find out what’s next in the world of smart. Smart Business We have already witnessed the enormous impact the smartphone…Continue Reading→

Cybersecurity: An Important Piece of the Puzzle in Internet Security

To make the public aware of how important it is to have cybersecurity protecting their information, two internet security companies known as Black Hat and DEFCON joined forces to host one of the largest conferences on hacking. Hackers are constantly on the prowl seeking whom and what they can devour and so getting a reliable internet security to protect your information as well as computer is a necessary way to go. Hackers are real and some of them can be…Continue Reading→

The Benefits of Optimized Press Release for any Business

Search engine Optimization possesses multiple branches, one of them being optimized press releases. Getting an optimized press release or news release is a very powerful adversary for your company to come up on the search engines result pages. The most important element that a press release provides is massive exposure. Through press release distribution, one can go out to a larger audience and create brand awareness among them. The marketing goal of the company through a press release can be…Continue Reading→

4 Best and Worst Ways to Visualize Data on Your Website

Charts, graphs, and other visuals are often necessary for bringing certain facts and statistics to life on a website. Different data representations can be extremely effective for getting your message across, often even more effective than words when done correctly. The brain processes visuals 60,000 times faster than text, according to a blog post from Hubspot, which means that you can gain leads more quickly through a visual representation of data than through a lengthy explanation. However, if you don’t…Continue Reading→

4 Excel Tricks Every Marketer Should Be Aware Of

Excel is one of the most popular software programs for businesses, and it's used every day by employees and bosses in a variety of industries. But if you work in the marketing department of a company, you should know certain Excel tricks that will make your job easier and make you shine as a valuable staff member. "Microsoft Excel 2013 Default Screen" by Source. Licensed under Fair use via Wikipedia Check out the four Excel tricks that every marketer should…Continue Reading→

How to Boost Your Blog with SEO

how to boost your blog seo

Does your blog need a little SEO kick to get it started? Ask yourself, are you doing the following? If not, now might be time to start… Space Out Your Content To make your content readable, it needs to be broken up into easy to digest chunks. This means keeping your paragraphs short and utilising subheadings throughout the text. People don’t like reading walls of content, and it’s important to have a simple structure that's pleasing to the eye. Links…Continue Reading→

A Guide to Improving the Security of Email Accounts

Today we are in the age of hacking, and it’s not just major corporations that suffer. Small businesses and even individuals have become privy to these hacking schemes, putting their personal information in danger. One of the main targets for hackers are free email services, such as Gmail, Yahoo, and Outlook. It’s okay to use these services for your business, but it’s always smart to secure them first. As an IT professional, securing your email is your responsibility. It can…Continue Reading→

Some of the Common SEO Trends That Will Dominate 2015 – Word of Caution for Marketers

It is true that the SEO industry of 2015 is almost unrecognizable from that of 2011 and earlier as there are too many changes and developments that have taken place in between. As there were too many algorithm updates that changed the entire SEO industry and the way the internet marketers did business, there are always new trends dominating the industry. If you wish to know some of the most common SEO trends that are going to be predominant in…Continue Reading→