5 Ways to Safeguard Your Small Business Against Cyberattacks

The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete misconception. In reality, small business is a prime target for these data thieves, because they often have fewer safeguards and protections in place. According to a report from PropertyCasual360.com, one…Continue Reading→

Online Branding Basics for Startups: Essentials for Your Website and Beyond

You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way to get your brand noticed, but also a great way to spread your message in a natural way. It won’t come off as “salesy” or gimmicky if you do it…Continue Reading→

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you even know what e-commerce is about? Sounds harsh, but many don’t. There are several models but they all share the same basic premise: they all focus on how the product…Continue Reading→

SEO and Your Website: Fundamental Building Blocks for Structuring Your Domain Name and URL

Domain names and URLs are two of the most basic concepts behind SEO. But even today, many webmasters do not understand their importance. SEO goes way beyond domain names and URL structure, but you should always consider these factors in order to make it as easy as possible for the search engines to rank your site. Here is what you need to know to ensure you are not losing out in the search engines through making simple mistakes. Domain Name…Continue Reading→

When AI Meets SEO: Why You Should Care About Google’s New RankBrain System

Google is constantly making improvements to its algorithm to present the most relevant search results to its users. Its algorithm contains hundreds of elements that determine whether a website should rank or not, and SEOs are constantly trying to optimize their sites to get to the top of the rankings. Now Google has announced a new tool that it has developed to assist it in its aim to deliver the best results to its users. RankBrain was announced officially in…Continue Reading→

From Impulse Buyer to Window Shopper: How Consumer Shopping Styles Can Make or Break Your Ecommerce Site

Every buyer is unique – which is true both at brick-and-mortar retail stores and on ecommerce sites. Some arrive at a store with a specific product in mind, while others window shop to kill time. As you develop your ecommerce site, it’s your job to decipher what buyers are thinking. As you lay out your products and site information, consider these 3 shopper styles. 1. Window Shoppers In brick-and-mortar stores, window shoppers tend to walk by – sometimes stopping in…Continue Reading→

5 Essentials for Software Developers Hoping to Assist and Impact Today’s Multi-Located and Collaborative Workplace

Labor has been a defining aspect of human life for millennia, and while it has changed form many times and in many ways, it can easily be argued that it has never looked the way it does today. For anyone laboring within the current constructs of the Internet and Digital Age, work and the workplaces within which that work occurs have been greatly transformed. From a lack of physicality to a reliance on machines that bear little resemblance to the…Continue Reading→

4 Small Businesses Almost Anyone Can Start Today

The prospect of owning and operating your own small business is one that, for many people, is the defining feature of the American Dream. Being your own boss, setting your own hours, benefiting directly from the fruits of your own labor — it's easy to see why so much appeals about the idea. Of course, wanting to start your own business and being able to do so are distinctly different prospects. Whether it's a shortage of funds, a lack of…Continue Reading→

Search Engine Factors: Facts to Sharpen the Focus on Your Brand

Most companies now know the importance of SEO, but SEO is changing all the time and ranking factors change continuously. What was once effective no longer is, and some tactics can even be damaging. If you want to focus on the tactics that work, there are a number of areas where you should be making your efforts. Here are some of the most important search engine ranking factors today to build your brand. Mobile Focus This is one of the…Continue Reading→

Going Global: Creating a Business Website with International Appeal

If you have a website, one of the things that you’ll eventually be faced with is global integration and diversity of your content. Developing a global-friendly website is crucially important if you do business with people in different countries. But, it’s also important if you cater to a multi-cultural audience that lives in the U.S. Make Your Content Optimized For Multiple Languages Make your content optimized for multiple languages. Content that’s written in one language doesn’t always translate well into…Continue Reading→