3 Tips for Bolstering Your Branding Using SEO

Search engine optimization can be used in many ways to increase the success and ubiquity of your business online. From on-page optimizations to local listings and even blogging and mobile engagement, certain SEO tactics used in the proper way can help take your business to the next level with long-term, sustained growth. However, it’s often found that the branding aspect of SEO is little known or executed on. But by simply understanding how to enforce and strengthen your brand using…Continue Reading→

Optimizing Your Website for a Global Audience

To continue our discussion on creating a website with an International appeal, we’re taking the conversation one step further to make sure audiences all over the world will have a good experience when visiting your website. Website speeds vary from one country to the next, and vary from your location within that country. For instance, peak speeds in the United States average 50.4 Mbps, compared to say, India, where speeds are just an average of 2.3Mbps. It may come as…Continue Reading→

4 Mobile Metrics and KPIs Worth Keeping an Eye On

As mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep an Eye on Mobile Last year, for the first time in the history of the internet, Google confirmed that more searches were conducted on mobile devices than on computers in…Continue Reading→

7 Reasons Businesses Can No Longer Ignore Video Content Marketing

Content marketing is still one of the most effective and cost efficient online marketing strategies around—but it’s changing fast. What worked just a year ago is becoming less relevant, and the most successful brands are the ones who are adapting to the times. The Rise of Video Recently, video has been getting renewed attention as a new primary form of content marketing—and for good reason. YouTube alone has over a billion users, with accelerated growth in terms of both users…Continue Reading→

3 Ways Real Estate Agents Can Make Better Use of Their SEO

Working with the housing market can be a real challenge at times. As a real estate agent, you likely understand the phrase “feast or famine” better than most business owners. While this can make finding success in the industry difficult, there are plenty of lessons we can learn from the previous year about how to better perform in the housing market. According to Green Residential, 2015 showed that rentals are going up while homeownership is going down. However, 2015 also…Continue Reading→

Advanced SEO Techniques for All Webmasters

Search engine optimization is actually an online marketing method to popularize your brand or service among several numbers of potential customers. It is a way to market your product or service website optimized on the popular search engines like Google. SEO will definitely increase your significant website traffic to meet your target audience. There are so many numbers of seo companies using the most advanced master-lever SEO techniques which will double your website traffic. The business persons can see that…Continue Reading→

5 Ways to Safeguard Your Small Business Against Cyberattacks

The State of Small Business Cybersecurity There’s a perilous misconception floating around regarding small business and cyber security. Many business owners believe they won’t be the target of a data breach or an IT security threat because they’re too small to garner the attention of cyber criminals. That’s a complete misconception. In reality, small business is a prime target for these data thieves, because they often have fewer safeguards and protections in place. According to a report from PropertyCasual360.com, one…Continue Reading→

Online Branding Basics for Startups: Essentials for Your Website and Beyond

You want your brand to shine online, but you don’t know how to make it happen. Fortunately for you, there are experts who have been there. Here’s what they have to say. Tell Your Story According to Brian Honigman, humans are natural-born storytellers. And, telling stories is a great way to get your brand noticed, but also a great way to spread your message in a natural way. It won’t come off as “salesy” or gimmicky if you do it…Continue Reading→

In-Depth Analysis and Product Search: Pointers for E-Commerce Site Owners

You’ve just developed a spanking-new product. Or, maybe you’ve just signed a deal for a new product. It’s shiny. It has all the bells and whistles. It’s amazing. But, you’ve hit a marketing brick wall. What do you do? You’ve Got To Understand What E-Commerce Is All About Do you even know what e-commerce is about? Sounds harsh, but many don’t. There are several models but they all share the same basic premise: they all focus on how the product…Continue Reading→

SEO and Your Website: Fundamental Building Blocks for Structuring Your Domain Name and URL

Domain names and URLs are two of the most basic concepts behind SEO. But even today, many webmasters do not understand their importance. SEO goes way beyond domain names and URL structure, but you should always consider these factors in order to make it as easy as possible for the search engines to rank your site. Here is what you need to know to ensure you are not losing out in the search engines through making simple mistakes. Domain Name…Continue Reading→