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Avoiding Costly Mistakes in PPC Advertising

BusinessThe PPC (pay-per-click) market has not only grown rapidly, but it has become more and more complex. More people are aware that the advertisements appearing at the top of their Google searches are paid for and are skeptical of their worth. Many do-it-yourselfers are struggling to make the same profits from their PPC campaigns as they did as recently as…

6 Advertising Tips for Small Business Owners

BusinessWhen it comes to advertising, small business owners often have quite different requirements and opportunities compared to big companies. Quite often they have more exacting demands, because, unlike their big counterparts, they cannot afford inefficiency – usually they are forced to operate on small scale and budgets, but expect high return on investment (ROI). Alas, here are 6 things that…