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What Data Does a B2B Need?

BusinessWho run the world? Data. It’s no secret that modern businesses need data to compete effectively in the marketplace. Data tells businesses what products consumers want, how consumers buy and where consumers are. Even B2Bs benefit from collecting a bevy of data on their business clients, such as who within the company makes purchases and how individual purchasing cycles progress.…

Rethinking Thought Leadership: Is It Only About SEO?

BusinessThere’s no denying that the practice of SEO has changed dramatically in recent years. It’s no longer enough to just rely on keywords and links to drive traffic — the most successful content marketers provide high-quality, relevant, useful content. You might even argue that the terms SEO and content marketing have actually become synonymous, given the emphasis on creating content…