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How to Make Sure Your Business Name is Unique

BusinessNaming your business is one of the most important parts of branding. It’s going to be one of the key things that make your company memorable and easy to recognise. It needs to be impactful, simple and tell your customer everything they need to know. So, before picking a name, follow some of these rules to ensure that your business’s…

Top Signs That You Are Branding Your Company the Right Way

BusinessAside from the technical strategies you implement for your business, you need to make sure that your branding works for you. Branding is crucial in any business. Bad branding will break your business even when you've implemented the right marketing strategies. If you want to know if you are employing the right branding strategies, then you have to read on.…

Brand Protection: 6 Actionable Solutions for Your Business

BusinessA strong, recognizable brand is a valuable asset to any business, and therefore necessarily requires intellectual property protection. The financial impacts of brand abuse are incalculable and in the digital age it has become more important than ever for business to safeguard their investments in their brand with a strategic approach. A reputable business lawyer can guide you through the…

Know the Real Difference: Branding vs. Marketing

BusinessWhen promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service or product Marketing: Is a short-term campaign Drives sales Is…

3 Tips for Bolstering Your Branding Using SEO

Search EnginesSearch engine optimization can be used in many ways to increase the success and ubiquity of your business online. From on-page optimizations to local listings and even blogging and mobile engagement, certain SEO tactics used in the proper way can help take your business to the next level with long-term, sustained growth. However, it’s often found that the branding aspect…