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An Open Letter to Charities about SEO

SEO NewsDear Charities of all kinds, We love the work you do. You do everything from saving our artistic heritage, to finding stray cats and dogs homes, to helping minorities like Christians struggling in Kurdistan and Muslims in need in Xinjiang province. But because you’re doing all this great and wholesome work, you sometimes forget that however much you dislike it,…

How Charities Utilise Cyberspace

InspirationJust like any business may have done in the past, charities have been utilising the World Wide Web to spread the word of their appeals. For charities, a donation is a conversion – technically, the process is much the same as any other e-commerce website. Think where you see adverts, not just on the web, but in general. In magazines,…

How Are Charities Embracing the Digital Age?

TechnologyCharities exist for the purpose of helping those most in need, so it is only natural that as times change that so, too, must the approach of reaching out to potential sponsors. Whereas before charities were reliant on collection boxes and physical sponsorship forms, now the rise of the internet means that it has never been easier to donate to…