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Importance of Content Making Strategy

MarketingContent marketing has continued growing in prominence among the most effective online marketing tools. Research shows 90% of businesses now leverage content marketing for generating inbound leads. It is a more affordable approach to marketing than paid search, and as an online business, it is important to create a content making strategy to grow your business. Whether you sell jewelry,…

3 Types of Content That You Should Stop Publishing

BusinessIn theory, content marketing sounds easy: create, promote, and nurture. In reality, however, things aren’t that simple. On the one hand, there still are a lot of small business owners who don’t recognize the power of great content and don’t invest in good writing. On the other hand, not all content writers have a clear understanding of the business or…

Two Simple Content Marketing Hacks Any Industry Can Leverage

BusinessThe current era of viral content has businesses scrambling come up with new story ideas at the drop of a dime. Whether looking to increase shares, clicks or conversions, business owners in all industries are trying desperately to beef up their content strategies. Most marketers gravitate toward content marketing as a cost-effective means to put their businesses and products out…

Creating Engaging Content through 3D

DesignsUsing 3D content to create user engagement The internet is continuously expanding, especially in the sector of e-Commerce sites. As such, those which are breaking into the market need to have websites which set them apart from the others. In an article by Forbes it was stated by Dinesh Raju, Referral Candy’s CEO that: consumers are buying online more than…

Rethinking Thought Leadership: Is It Only About SEO?

BusinessThere’s no denying that the practice of SEO has changed dramatically in recent years. It’s no longer enough to just rely on keywords and links to drive traffic — the most successful content marketers provide high-quality, relevant, useful content. You might even argue that the terms SEO and content marketing have actually become synonymous, given the emphasis on creating content…