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The Importance of Packaging to Today’s Consumer

BusinessPackaging is an often overlooked component of your customer's purchase experience. If you aren’t optimizing your packaging, you’re missing out on a powerful marketing tool. Here are 5 reasons why your packaging matters and how you can use it to capture your customer’s attention. 1. Create Brand Recognition Take advantage of packaging to enhance the perceived value and status of…

Four Easy Ways to Improve Customer Satisfaction

BusinessWhether you’re a fresh start-up or a well-established business, everyone is looking to improve their customer satisfaction scores. These days, the customer has never been more discerning, harder to impress or easier to drive away, so you need to be able to grab your audience, drive them through the customer journey, and leave them with the feeling that you’re the…