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Top Features to Look for when Choosing a DMP

BusinessData informs and effectively influences almost every decision in the business realm. And it would be a huge flaw to create a product or service change before making some consultation on crucial data-driven queries. Look: A data management platform plays a significant role in the process aimed at real time, customized consumer communications. Usually, a DMP is meant to gather,…

What Data Does a B2B Need?

BusinessWho run the world? Data. It’s no secret that modern businesses need data to compete effectively in the marketplace. Data tells businesses what products consumers want, how consumers buy and where consumers are. Even B2Bs benefit from collecting a bevy of data on their business clients, such as who within the company makes purchases and how individual purchasing cycles progress.…

Basic Requisites To Become A Data Scientist

EducationScience has always been an interesting subject of interest. Data science in particular, is an altogether different stream that is aimed at assisting in marketing strategies. Most of the firms and companies plan their campaigns on the basis of reports generated by data scientists. Apart from this, various recommendations, price comparisons, image recognition and brand image are also managed by…

Good News! Data Analysis for Businesses Is Getting Easier

BusinessIt’s no secret that good data analysis is key to running a business. And its importance is only growing as more businesses are beginning to integrate data analysis into their decision-making processes. It’s estimated that by 2020, 1.7 megabytes of new data will be made every second—for every single human. That’s a mind-boggling amount of information! If you want your…

Power in Numbers: Simple Ways to Use Sales Data to Boost Business

BusinessMost businesses are concerned about sales figures. It’s only natural. When you’re in business, you have to worry about whether your company is profitable or not. Here’s how to look at the sales numbers and use them to boost the bottom line. Quantitative Analysis Simplilearn salesforce administrator certification will help your IT team get better at the quantitative side of…