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What a Digital Marketing Agency Should Keep in Mind When Promoting a Marketplace Using Social Media

BusinessToday the business model of online marketplaces has gained traction and new platforms are popping up left, right and center trying to take advantage of on-demand economy. However, it may be pretty challenging for them to convince people they need new products or services. Quite a few marketplaces fall out of the race long before they start to bring profit…

Hiring The Right Digital Marketing Company

BusinessCreating a new business is a very difficult thing to do. The vast majority of new businesses end up failing. However, you should not let this reality stop you from pursuing your dream. Building a successful business is still possible. You just need to be sure that you take the right steps to get it off the ground. The early…

How Backlinks Should Be Fashioned to Improve Digital Marketing Business

Search EnginesThe digital marketing business has seen more ups and downs in the past two years than the span of one decade. This is because of the statement on Google's Panda and Penguin procedure apprises. Both have altered online marketing finest practices, including everything from how places should be constructed to how "backlinks" should be fashioned as how link building service…

How To Perform a Quick Content Audit That Demonstrates ROI

InspirationThe trouble with digital content is that its purpose and its effect can be annoyingly intangible. Any content marketer worth their salt should be implementing strategies with clear, measurable goals, but ultimately, demonstrating the return on investment generated by content can be challenging - especially when its your boss asking to see hard evidence, stat! Picture this: It's going on…

Digital Marketing Best Practices For 2015

InspirationDigital marketing is a very fast-paced environment where things change every minute and therefore businesses have to be on their toes and ensure they are keeping up with the very best practices. Here is a look at some of the things you need to do as you look at improving your digital marketing in 2015. Embrace personalised campaigns: The use…

Digital Marketing Tips for Starting Businesses

Webmaster ToolsThe amount of technology that is used these days has largely taken over everyday life including the opportunity for businesses to promote and market out their products and services to the public and at times it has even become a big determining factor for many companies to become successful. These days all it really takes is an excellent internet connection…

Why You Should Use Press Release As Part Of Your SEO?

Webmaster ToolsMost of us spend a lot of time trying to figure out how to dominate Google in the light of the new algorithm changes. There is nothing wrong with this if you have already done everything possible to get your site ranking. Unfortunately, many people miss out on one vital part of SEO, which is press releases. It is something…