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How the Right Software Can Supercharge Your Email Marketing

MarketingA carefully optimized email marketing campaign will have a spectacular ROI. For every dollar marketers Investing email, they can expect to earn $44 back. But that doesn’t mean that email marketing is easy. Email marketers face three major challenges: Optimizing email campaigns requires months of split-testing and a large budget. Campaigns require a lot more set up then a typical…

Five Tips for an Effective Email Marketing Campaign

BusinessEmail marketing involves more than just drafting cookie-cutter messages and broadcasting them to thousands of people. That kind of approach is likely to lead to few responses, negligible read and click rates, and low sales. Email marketing campaigns must be well-thought-out if they are to yield results. They should deliver relevant content to customers and prospects. Each mail must seek…

Are You Getting the Most Out of Your Email Automation Platform?

Webmaster ToolsEmail automation has revolutionized the way marketers target their customer base. When used effectively, an email automation platform delivers relevant content to customers at optimum times – and without the need for human intervention. In fact, marketers suggest automation software is twice as effective at communicating, and generates twice as many leads as generic mass email blasts. This is due…

5 Great And Easy Ways To Get More Email Subscribers

MarketingA large mailing list is crucial to the success of any marketing campaign. But how do you get people to sign up for your mailing list anyway? Here’s a couple great and easy ways to get more email subscribers. 1. Offer Special Deals Of course, the content in your newsletter should be interesting in and of itself. But some users…

5 Reasons Why Email Marketing is a Must For Your Business

MarketingArticles on social media marketing are a dime-a-dozen these days, but you have to search a little harder to find anything about email marketing. Why is that? Should we not worry about email marketing because it’s not relevant? Absolutely not. Email marketing is the secret ingredient that most companies are missing, and it’s time we fixed that. Join us as…

Modern Email Marketing: Online Lead Generation Made Simple

BusinessMost business owners overlook email marketing as a way to boost their lead gen. They believe email is “dead,” and a lost cause. They’ll chase Facebook, Twitter, LinkedIn, and all the social media bunnies around, while ignoring the beast that’s right in front of them every single morning: email. Here’s how the pros do it. Picking The Right Email Provider…

7 Ways to Encourage Subscribers to Forward Your Emails

MarketingEmail Marketing Subscribers Will Love Email marketing is a tricky venture, particularly since the goal is to cut through the masses of emails the average person receives in his or her inbox each day and have your message stand out. Once you’ve mastered the formula that gets people initially reading, the next step in a successful email marketing strategy is…

Email Marketing Strategies to Implement on Your Blog

BusinessEmail marketing is highly effective for bloggers to increase sales and much more. It is not at all difficult to use this with a blog but the truth is that email marketing strategies are complicated. You need to be careful and always use appropriate strategies. There are various reasons why any business should use email marketing. We cannot deny this.…

Email Marketing – 4 Reasons Every Real-World Business Needs to Grasp the Nettle

BusinessEvery real-world business has some web presence and most have a website but many do not use email marketing. Is your business missing a wonderful marketing opportunity by failing to ask customers for their email addresses? Source: http://pixabay.com/en/mail-post-email-envelopes-152814/ Are you failing to serve your customers? 1.   Your Customers Are Online We all spend an increasing amount of time (and money)…