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Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

Business"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a vital part of any successful digital media marketing strategy. You…

Virtual Communication: The Importance of Training Staff on Email Etiquette

BusinessA lot of businesses use emails to communicate with customers, carry out internal functions and deal with business contacts. Therefore, the day-to-day operation of these organizations rely heavily on these emails, but problems can arise when employees don’t adhere to proper email etiquette. That’s why employees should receive training on the variety of different aspects of email etiquette, learning how…

Why Quality Assurance Matters with Web Applications

Software DevelopmentApps are everywhere these days. By this point in time, a vast majority of people have smartphones or laptops which they use on a daily basis. This means that people are constantly on the lookout for new and engaging applications to download. Whether consumers use iOS, Android, or one of the other options out there, they have thousands upon thousands…

Software Project: The Importance of Quality Management

Software DevelopmentOne of the first things that every project manager that is running a software project should do is to create a plan which will manage the way in which quality activities are conducted. These quality activities are needed for the website, application or system to meet specific objectives and goals. During a process like this, they will probably have to…