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3 Brutal Marketing Mistakes that Startups Make

Business90% of startups fail. That is a sad reality revealed in one of Fortune.com’s articles. The same article also mentions that the main reason why these companies decided to close down was due to the lack of a “market need.” The reason accounted for 42% of the analyzed responses of the surveyed startups. #mindblown Of course, that’s just one of…

4 Things Every Marketer Can Learn From Groupon

BusinessGroupon has been on quite a journey since its launch in 2008. This daily deal site was once the envy of Internet marketers and was widely used to sell products and services to a broad, deal-driven audience. It was also admired for its marketing strategies, which included localized tactics as well as personalization, and of course, the outstanding deals. It…