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The Importance of Packaging to Today’s Consumer

BusinessPackaging is an often overlooked component of your customer's purchase experience. If you aren’t optimizing your packaging, you’re missing out on a powerful marketing tool. Here are 5 reasons why your packaging matters and how you can use it to capture your customer’s attention. 1. Create Brand Recognition Take advantage of packaging to enhance the perceived value and status of…

Can You Still Impress The Generation Lost To Digital Marketing With Traditional Efforts?

MarketingAccording the The Drum, digital marketing commands over 50% of total UK ad spend, in the last 22 years online advertising has become the most important marketing channel for brands due to being highly targeted and flexible. But traditional marketing efforts shouldn’t be forgotten about, and easy implementations into your marketing plan can return increased revenue. Here’s why your business…

Battle of the Marketing Automation Titans: GetResponse Vs. Hubspot Vs. Marketo

BusinessMarketing automation solutions are incredibly useful. Thus, if implemented correctly, they make running your marketing campaign a much easier task, saving both your time and resources that can be invest in improving your business. However, shopping for this kind of software can be a challenge as there are dozens of marketing solutions. The current leaders on this market are Marketo,…