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The Ongoing Power of Direct Mail in 2018

BusinessDirect mail marketing is viewed by some in various marketing sectors as being a slightly dated, old-fashioned option, but just because it’s not cutting edge, doesn’t mean it won’t yield huge results. That’s not even factoring in what can happen if you utilize direct marketing and elements of digital marketing to create a multi-channel approach. At the very least, direct…

6 Marketing Trends You Should Not Miss in 2018

BusinessBy 2020, global ecommerce is expected to become a $4 trillion industry. To make the most of this promising outlook, businesses need to step up their marketing strategies to find new customers throughout the world. Here are 6 marketing trends that your company should adopt in 2018 to become the first choice of your customers. 1. Trade Show Displays Trade…

The Important Ways SEO and Marketing Work Together

BusinessBrand promotion and reputation management are two huge struggles most online brands and businesses face on a daily basis. While some brands have done and continue to do well in traditional marketing endeavors, the future for most businesses is online. With both paid and organic methods for improving brand awareness and reach, finding the right combination is essential. Some businesses…

Social Media More Than Just Fun And Games

BusinessOver the years, the social media craze has truly exploded. Millions and millions of people from all around the world utilize some form of social media or another on a daily basis. The majority do so for fun and entertainment purposes, but businesses should also get in on the action. By doing so, business owners will be able to create…

Know the Real Difference: Branding vs. Marketing

BusinessWhen promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service or product Marketing: Is a short-term campaign Drives sales Is…