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Social Media More Than Just Fun And Games

BusinessOver the years, the social media craze has truly exploded. Millions and millions of people from all around the world utilize some form of social media or another on a daily basis. The majority do so for fun and entertainment purposes, but businesses should also get in on the action. By doing so, business owners will be able to create…

Know the Real Difference: Branding vs. Marketing

BusinessWhen promoting your business understanding the distinction between marketing and branding is essential. Read on to learn how branding differs from marketing, and which promotional strategy is a better investment of time and money. Branding: Is a long-term endeavor Cultivates your company's reputation Is the reason customers buy a service or product Marketing: Is a short-term campaign Drives sales Is…