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4 Mobile Metrics and KPIs Worth Keeping an Eye On

BusinessAs mobile internet traffic increases, it’s becoming more and more important for businesses to start tracking mobile traffic and optimizing for searches that originate from tablets, smartphones, and wearables. In particular, businesses need to begin tracking mobile metrics and key performance indicators (KPIs) in order to make educated decisions. Keep an Eye on Mobile Last year, for the first time…

6 Indomitable Trends in Mobile Commerce

BusinessIt can now be said that mobile commerce came of age with a whole range of technologies geared towards making the mobile shopping and transaction experience better. With the launch of Apple Pay followed by Google Pay and with an array of geo-location based technologies offering marketers more contextual and location based buyer information, mobile commerce is all set to…

Mobile Commerce: Trillion Dollar Opportunity

BusinessThe worldwide retail market is gigantic. eMarketer estimates the total retail sales worldwide will reach $24 trillion in 2015. That's 6.6% more than 2014, a very exciting growth. As it is with most industries today, the retail is experiencing a major shift as a result of technology advancement as well as changing consumer behavior and demographics. This shift is the…