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Marketing a Product Online: Getting Customers to Buy What You’re Selling

BusinessIn a competitive online marketplace, getting people interested, and getting them to choose your product, over dozens of others on the market, can be tough. Here are a few ways to get customers to buy what you’re selling, from advertising to presentation. Your Website Having a high-quality, user-friendly website is key to catching and keeping customers’ interest. If your site…

3 Ways To Improve Your Online Marketing

BusinessMarketing serves to get the word out, increase your level of sales, and build your brand name. You can’t expect higher sales or an excellent company reputation without some marketing effort because it’s a way to clearly spell out why consumers should buy from you. How you market depends on what type of business you have. If you have a…

Is SEO Still Relevant for Online Marketing?

Search EnginesIn 2017, you’ll find plenty of gurus and online personalities heralding the end of an era in terms of search engine marketing (i.e. SEO). They’ll cite the rise and increasing dominance of social networks, mobile apps and the overall decrease of search engine authority as the culprits. Search engines like Google, they say, simply can’t get you as far with…

6 Reasons Your Business Needs a New Online Marketing Strategy

BusinessOnline marketing can be as complex as a labyrinth; navigating its twists and turns is tough for any business owner. Luckily, having a structured strategy in place can help you avoid the minotaurs lurking about, waiting for you to drag your brand name down. However, you need to tweak your strategy every now and then to ensure that you remain…

Online Marketing Trends for 2016

BusinessWith the year drawing to a close, it is obvious that online marketing has continued its growth through 2015 with various changes to how a company can interact with potential customers, increase brand awareness and that marketing online needs to be a fundamental part for any businesses to have a successful marketing campaign. When considering the changes of 2015, it…