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Top Digital Marketing Methods That Provide a Strong ROI

BusinessReturn on investment (ROI) is one of the key factors marketers must analyze when developing their campaigns. If you're not earning more than you pay for the marketing, it's time to take a different approach. ROI is notoriously difficult to calculate, because you don't always know where a shopper's initial interest sparked from. However, these marketing methods consistently perform well…

How To Perform a Quick Content Audit That Demonstrates ROI

InspirationThe trouble with digital content is that its purpose and its effect can be annoyingly intangible. Any content marketer worth their salt should be implementing strategies with clear, measurable goals, but ultimately, demonstrating the return on investment generated by content can be challenging - especially when its your boss asking to see hard evidence, stat! Picture this: It's going on…