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Google’s Guidelines and Algorithms

Search EnginesOne of the hardest thing to do correctly today as a webmaster is to properly make use of search engine optimization. What Do I Mean? The reason why SEO or search engine optimization is such a difficult task to do correctly is mainly because of the reason that Google doesn’t actually want us as webmasters to practice SEO. Why? Well,…

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

Business"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a vital part of any successful digital media marketing strategy. You…

Is SEO Still Relevant for Online Marketing?

Search EnginesIn 2017, you’ll find plenty of gurus and online personalities heralding the end of an era in terms of search engine marketing (i.e. SEO). They’ll cite the rise and increasing dominance of social networks, mobile apps and the overall decrease of search engine authority as the culprits. Search engines like Google, they say, simply can’t get you as far with…

13 Mistakes Businesses Make When Doing SEO

BusinessDeveloping an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many others. Of course, it all depends on how your SEO…

Get better SEO results with CRO

BusinessConversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget that SEO is a marketing tool and its primary purpose…

6 Things to Keep in Mind before Remote Working in SEO

InspirationWorking from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking up some SEO management skills, there are some things you…

Website Optimization for Pharmaceutical Companies through SEO

Website DevelopmentStatistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines, and medical equipments, laboratory chemicals, and pharmaceutical related products hardly…

Speaking of Searching: Voice Search and SEO

Search EnginesTalking to the computer and asking questions has been a sci-fi staple for decades. The introduction of more reliable and easy to use voice search tools in recent years – Siri from Apple, Cortana from Microsoft, Alexa from Amazon, Google Voice Search, amongst others – has moved it into the real world. But what does this mean for marketing and…

Exploring the Connections between HTML and SEO

Website DevelopmentWhen most people think of search engine optimization (SEO), they also think of HTML, a unique language that gives webpages structure. It is crucial to combine both SEO and HTML together to ensure a high ranking website in the search engine results. HTML is utilized to various parts of a webpage, including the heading, images and special links. Below, you…

Importance of Strong SEO and Elegant Website Design for Dental Practices

Website DevelopmentIf you're like most dental company representatives, you want your organization to be as successful as possible. To ensure that this happens, it's important that you have an absolutely amazing online presence in full effect at all times. Doing so can help you connect with prospective dental clients that you have not reached through traditional marketing methods. Maintaining an incredible…

Website SOS: What to Do When Your SEO Rankings Plummet

Website DevelopmentSEO is all about seeing your search engine rankings rise over time as you put in all that hard work. So it can be a real downer if suddenly you start to see your rankings fall—which can sometimes happen overnight. The urge may be to panic, but you need to find out what's going on, and fast. Depending on what…

SEO: The Shortest Way to a Successful Business

Search EnginesSearch engine optimization, or SEO for short, implies optimizing a website so that it becomes a top search engine result in its field, thus drawing in considerable amounts of traffic. Each search engine (Google, Yahoo!, Bing, etc.) has various criteria according to which it determines what content is relevant, and thus worthy of being a top result, and what content…

Is It Possible to Grow Too Fast in SEO?

BusinessSEO is a strategy that’s all about growth. You want to see higher authority, more traffic, and bigger returns over time. It’s definitely possible when you invest enough in your strategy. As you gain more influence, every piece of content becomes more valuable, you get better link opportunities, and all the content you’ve written previously will still benefit your bottom…

10 SEO Tricks You Will Need to Use in 2017

Search EnginesIt’s hard to keep track of what’s changing in SEO, but doing so could lead to a far more productive campaign. It can influence your site design, blog content, social strategy, and other primary marketing factors. Entering 2017 with an outdated SEO strategy could be the mistake that leaves you in the dust. It’s vital to understand the way that…

What is Trust Flow and Citation Flow, The Majestic Link Metric?

SEO NewsEver since Google PageRank stop updating back in October 2014, Majestic's trust and citation flow and Moz's domain and page authority metric had become a powerful tools to measure a website's value or rank. These website link metric measurement tools comes into my attention because recently i've helped a friend purchase a website, he's clueless about website value so i…

Top 5 Benefits of Search Engine Optimization

Search EnginesSearch Engine Optimization has been accepted and adopted extensively. It is regarded as an effective online marketing technique with the digital scenario being transformed noticeably. Nevertheless, the position of Search Engine Optimization stands tall as it helps to develop your business to a greater level. The advantages are massive and we have detailed a few of them below. If you…

SEO After Penguin: How Have Things Changed?

Search EnginesWhile Google’s Penguin search engine update may have led webmasters to improve and streamline both website content and linking practices, life after Penguin has greatly affected the landscape of the web as a whole. Fluff, non authoritative web pages and low quality content has pretty much been phased out as most search engine queries almost perfectly match with all result…

Why You Need To Make SEO Analytics Available To Your Clients

BusinessAs an SEO expert, who wishes to push your client’s sites higher and higher up Google’s ladder, it is essential to remain transparent. These individuals will want to know what you’re doing, when you’re doing it, and how much you’ve achieved at any point in time. If you’re able to prove to your clients that their website is slowly making…

Website Design Mistakes to Avoid that can Ruin SEO

Website DevelopmentYou’ve followed all the guidelines and SEO strategies for your website. The site has unique, relevant content and excellent keywords. In spite of all this, your site isn’t getting any visitors. What went wrong? Most likely, your site has too many web design mistakes which can prevent visitors and a high rank on search engines. A good web design doesn’t…

Link Building for Better Ranking on Google

Search EnginesHaving problems with getting high ranks on Google? Despite so much focus on keywords as well as other search engine optimization factors, still, you get very little traffic to your website. Well, it’s time to invest on backlinks. After an analysis of one million Google search results, they came up to a conclusion that backlinks remain an imperative ranking factor…

The Future of Web Surfing: SEO Trends From Expert Insiders

Search EnginesKeeping track in a constantly changing world of SEO is difficult. One moment you might be a master at one SEO strategy, the next moment that same technique will be obsolete. Experts and SEO practitioners are all predicting and practicing the new forms to best take advantage of new SEO methods. New Mediums of Search Terms such as technical SEO…

Video SEO Tips That Can Impact Your Search Rankings

Search EnginesIf you’re not producing video content and taking full advantage of today’s video sharing platforms, you’re missing out on a lot of opportunities to boost your online presence and attract more traffic. Everyone is searching for videos nowadays. In fact, videos are slowly dominating internet marketing, especially now that search engines have begun to prioritize video content in search results…

Common SEO Mistakes Startups Make and How to Avoid Them

Search EnginesMany business professionals today associate SEO with shady ploys to raise rankings, such as keyword stuffing. However, SEO serves as an integral part of every digital marketing plan. If you’ve avoided it so far, now is the time to invest in SEO and the digital health of your startup. The Importance of SEO for Startups SEO can be a cutthroat,…

Advanced SEO Techniques: GEO Tag Photos and Host Location

Search EnginesEach time you look back through personal photo libraries, it is always fun to reminisce the places you’ve been. You might have wished you could remember the exact place you were in when you took each photo. Or perhaps you’ve got a cool series of pictures that you’ve taken in some hard-to-find places that you’d like to share to the…

Mistakes You May Be Making In SEO Without Even Knowing It

Search EnginesSEO is constantly evolving, improving and basically changing. It is quite common to end up making mistakes without even realizing it because of the constant change that appears. We are faced with so many different possible mistakes that can be made on the long run in search engine optimization. While we cannot focus on every single mistake that could appear…