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SEO or Link Building First: How to Choose?

Website DevelopmentSearch engine optimization and link building are an integral part of any search engine marketing campaign. Completing SEO can be time consuming and link building campaigns, with the quickly rising costs of inbound links, can very expensive. What should a company with limited resources invest in first? Both SEO and link building are key factors for ranking and traffic generation…

5 White-Hat SEO Strategies That Will Drive Growth

Search EnginesThe Google algorithm has hundreds of signals that ensure the pages are ranked are relevant to the keyword search terms. By knowing which factors play an important role, you will be able to optimize accordingly. This can be the ultimate difference between success and failure. In this post, we will concentrate on areas that give better results and a good…

How to Self-Learn SEO: A Guide for Independent Learners

InspirationInternet users may not realize it, but they are active participants in a marketing technique called search engine optimization (SEO). This marketing discipline is focused on increasing a business’s visibility in online search results. And a good search engine results visibility can increase the traffic of your website. All of these are essentially what SEO is all about. A research…

The Best Ways to Optimize Visuals for Search Engines

Website DevelopmentMany websites don’t optimize their images for site engines. Without mincing words, images are essential for augmenting your search engine optimization strategy. Apart from spicing up your webpages, they keep visitors hooked to your site and in turn, helps to increase ranking in search queries. Without wasting time, let’s take a look at the essential steps for optimizing images. 1.…

Why Integration Is the Buzzword for SEO and Online Marketing

Website DevelopmentBusiness marketers have more tools at their disposal at the current time than perhaps at any other time in history. It used to be that the options for getting a word out about a particular business meant courting one of the traditional avenues, such as television, radio, and print. These possibilities were usually restricted to only the businesses with the…

Meaningful Content for Your Online Business

Website DevelopmentThe algorithms for achieving the highest search engine ranking always seem to change. You might have just gotten the basics of the last change memorized before Google changes it all again. With all of the changes and additions to the algorithm, you might wonder how you can stay on top of the requirements to get ranked and create meaningful and…

Optimizing Images for SEO – A Sneak Peek

Website DevelopmentIf you have a passion for photography and have opted for it as a profession, for commercial reasons, you would definitely want that your photographs should be visible to your target audience. And it goes without saying that you will have to take refuge in search engine optimization (SEO) for the same. However, you can improve your chances of you…

Do You Know Your Web Host Affects Your SEO Efforts?

Web HostingDoes your web host affect your ranking on search engines? That’s the question we’d love to answer with this article, and we believe you’re also interested in knowing the answer too, right? Determining with high accuracy what factors affect the ranking of sites on Google is a herculean task thanks to the almost daily updates to Google’s ranking algorithm. Aside…

How Social Media and SEO Work Hand-In-Hand

MarketingIn the world of digital marketing, it seems as though everyone is obsessed with two things: social media and SEO. Granted, both can be amazing tools to gaining traction, especially if you’re a master of acquiring new users at a low cost. However, a lot of marketers struggle with not just how they work, but how they can work hand-in-hand…

4 Tips for Multilingual and Multiregional SEO

Website DevelopmentSingle region SEO is slowly falling by the wayside and more companies are trying to go global with their SEO efforts. SEO is already an enigma for many and global SEO can seem like a nightmare, especially if you’re not well versed in SEO yourself. Here are four tips for multilingual and multi-regional SEO. Avoid Multiple Sites with Redirects Setting…

The Important Ways SEO and Marketing Work Together

BusinessBrand promotion and reputation management are two huge struggles most online brands and businesses face on a daily basis. While some brands have done and continue to do well in traditional marketing endeavors, the future for most businesses is online. With both paid and organic methods for improving brand awareness and reach, finding the right combination is essential. Some businesses…

Are You Optimizing Your Website for Mobile Visitors?

Website DevelopmentSearch engine optimization (SEO), a specific type of marketing that focuses on enhancing a website’s visibility in organic search results, can provide remarkable results when done effectively. Since it improves a website’s ranking, it increases awareness in major search engines, and this, in turn, then drives more website traffic. Assuming you’ve taken steps to optimize your website for regular searches…

Should You Opt for In-House or Outsourced SEO?

BusinessSearch engine optimization is a necessity for basically all websites. This is not a secret and all businessmen are aware of this. The problem appears when choosing over in-house or outsourcing. Obviously, there are some advantages and disadvantages with both. This is what we will go over in the following paragraphs so that you can choose the option that is…

Google’s Guidelines and Algorithms

Search EnginesOne of the hardest thing to do correctly today as a webmaster is to properly make use of search engine optimization. What Do I Mean? The reason why SEO or search engine optimization is such a difficult task to do correctly is mainly because of the reason that Google doesn’t actually want us as webmasters to practice SEO. Why? Well,…

Search Engine Marketing versus Search Engine Optimisation: Why Both Are Vital to Your Business Success

Business"We should be thinking about social and search as channels that need a unified approach because the best content should appeal to both channels and the cross-over benefits/economies of scale are potentially huge." ~ Will Critchlow, Founder, Distilled, Inc. Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) are a vital part of any successful digital media marketing strategy. You…

Is SEO Still Relevant for Online Marketing?

Search EnginesIn 2017, you’ll find plenty of gurus and online personalities heralding the end of an era in terms of search engine marketing (i.e. SEO). They’ll cite the rise and increasing dominance of social networks, mobile apps and the overall decrease of search engine authority as the culprits. Search engines like Google, they say, simply can’t get you as far with…

13 Mistakes Businesses Make When Doing SEO

BusinessDeveloping an SEO strategy for your website can easily take your business to the next level.SEO for business comes with a wealth of benefits such as better ROI, increased clicks, higher brand credibility, increased brand loyalty & trust, increased visibility, increased web traffic, higher conversions and elevated sales/profits among many others. Of course, it all depends on how your SEO…

Get better SEO results with CRO

BusinessConversion rate optimisation (CRO) is a factor often ignored by SEOs who instead focus their efforts solely on getting their website to rank higher and increase organic traffic. However, it makes a lot of sense for CRO to happen alongside, or even prior to, any SEO campaign. Let’s not forget that SEO is a marketing tool and its primary purpose…

6 Things to Keep in Mind before Remote Working in SEO

InspirationWorking from home is becoming increasingly popular, thanks to improvements in communications technology and the rising trend of businesses adopting remote models—but remote work isn’t the same for every industry. If you’re an SEO manager thinking about working from home, or if you’re already a remote worker thinking about picking up some SEO management skills, there are some things you…

Website Optimization for Pharmaceutical Companies through SEO

Website DevelopmentStatistics prove that as many as 40,000 plus websites register their domain everyday. As such, it is quite likely that you might get lost in the crowd. Regardless of whether you are running an online pharmaceutical company or a lifestyle store, online visibility is something that you cannot undermine. Medicines, and medical equipments, laboratory chemicals, and pharmaceutical related products hardly…

Speaking of Searching: Voice Search and SEO

Search EnginesTalking to the computer and asking questions has been a sci-fi staple for decades. The introduction of more reliable and easy to use voice search tools in recent years – Siri from Apple, Cortana from Microsoft, Alexa from Amazon, Google Voice Search, amongst others – has moved it into the real world. But what does this mean for marketing and…

Exploring the Connections between HTML and SEO

Website DevelopmentWhen most people think of search engine optimization (SEO), they also think of HTML, a unique language that gives webpages structure. It is crucial to combine both SEO and HTML together to ensure a high ranking website in the search engine results. HTML is utilized to various parts of a webpage, including the heading, images and special links. Below, you…

Importance of Strong SEO and Elegant Website Design for Dental Practices

Website DevelopmentIf you're like most dental company representatives, you want your organization to be as successful as possible. To ensure that this happens, it's important that you have an absolutely amazing online presence in full effect at all times. Doing so can help you connect with prospective dental clients that you have not reached through traditional marketing methods. Maintaining an incredible…