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Optimising Your Facebook Messenger Marketing

MarketingFacebook Messenger marketing is a valuable channel for brands to build and better their communication with customers. This is because they are able to personalise their communication. With that said, achieving high engagement rates is a bit tricky with Facebook Messenger. However, should you take the below suggestions into consideration, you might have a winning social marketing strategy for optimising…

Why You Should Use Social Media for Your Brand or Business

BusinessAs a small business owner if you are not using social media platforms either to promote your products or to provide your customers with latest business details and information, then you are missing a golden opportunity that can improve your bottom line ultimately. Social media marketing can be a great way for business, brands and small business owners to connect…

5 Pros and Cons of Automating Your Instagram Marketing

BusinessWhen it comes to successfully marketing your business on Instagram, everyone seems to have an opinion. You’ve probably heard multiple things about using automation to get more Instagram followers fast. Some marketers feel very strongly that it’s the antithesis of a productive Instagram campaign. Others say it’s a lifesaver when you’re strapped for time. Who’s right? There’s never a black…

6 Digital Marketing Best Practices You Must Use

MarketingGone are the days, when promoting a business used to be a matter of a few print and TV advertisements. Today, the businesses are exploring the global markets, and every brand is trying to reach the wider audiences. In such scenario, every business certainly needs a robust digital marketing plan, else, it can become very difficult for it to survive…

How Two Beauty Startups Used Social Media to Earn Millions

Inspiration“Imperfect” and “natural” probably aren’t the first words that come to mind when you think of the multi-billion dollar beauty industry. Instead, your brain might conjure up images of supermodels that look mildly confused, vaguely aroused, and unsettlingly cartoon-like. Name a mainstream beauty giant and I’ll show you a hackneyed image they’ve used to sell products. This kind of marketing…

Should Your Company Use LinkedIn for Marketing?

BusinessLinkedIn is often touted as the best social platform for boosting the credibility of your business. The site was initially established as a networking resource for individuals searching for jobs and guidance in professional marketing. It has since grown into an all-inclusive marketing, recruiting, and publishing tool to help companies grow. But is it something all businesses should focus on?…

How Businesses Can Utilize Instagram to Move to the Next Level

Social NetworkBusinesses in this day and age have more marketing avenues than ever before. The traditional methods, such as television and radio, remain. However, the newer techniques can prove to be more beneficial and much less expensive. Social media is a perfect example of this. Advertising and marketing via Instagram can prove to be enormously effective, but surprisingly affordable. As a…