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The Importance of Customer Retention for Small Businesses

BusinessBusinesses are constantly scrambling to engage and convert new customers, and successful companies need efficient marketing, customer outreach and sales in order to bring in new business. Unfortunately, far too many businesses focus entirely on attracting new customers, and they fail to nurture and retain the customer relationships they already have. An effective business strategy begins with analyzing your current…

5 Reasons Why You Need a Corporate Video Production Strategy

BusinessIn past few decades, advances in video production have revolutionized corporate communication and advertising. Now more than ever, companies have shifted their attention from expensive traditional print campaigns and billboards, to the more powerful and high impact corporate videos. Videos have numerous advantages for businesses, as they improve customer awareness, can be used for internal training, create interest for a…

How to Effectively Onboard App Users

Software DevelopmentIf you design an app, user experience and engagement are pretty much everything. What happens the first time someone opens your app is going to determine whether or not they use it again, which is why you need to be immediately prepared to engage each and every user from the start. When someone launches your app for the first time,…