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Top Signs That You Are Branding Your Company the Right Way

BusinessAside from the technical strategies you implement for your business, you need to make sure that your branding works for you. Branding is crucial in any business. Bad branding will break your business even when you've implemented the right marketing strategies. If you want to know if you are employing the right branding strategies, then you have to read on.…

SEO Considerations to Make When Rebranding

BusinessRebranding an existing business takes quite a bit of time and effort, and one of the first things that you will need to do is rebrand your website. This means that you will also need to revamp your SEO strategy so that it coincides with your new branding strategy. Royalty free photo Continue reading to gain access to a few…

6 Ways Lean Startup Strategy Can Help Your Business Grow

BusinessBusinesses grow via diversification of portfolio. What do we imagine when we hear the phrase “developing a product”? Producing in a different color, different shape, changed weight or minor external changes? Interestingly, a product needs to change in many important dimensions to get truly developed. This is where Lean approach kicks in. Lean approach answers the core question - why…

A Profitable Plan: Smart Strategies for Starting a Global Business

BusinessMulti-national companies like the printing and consumables giant HP for example, started life in a garage, and many household names had very humble beginnings before going global. Establishing a company takes planning and requires a long-term strategy, so while doing business abroad doesn’t necessarily happen overnight, having an ambitious plan in place will help your business to take the next…